B2B2C is not a new arena, but with new platforms emerging in fields like FinTech, E-Commerce, and Online Food Ordering, there has never been more demand for marketers with this skillsets. In this article, I will go into what B2B2C marketing is, its tasks, requirements, challenges and potential career paths.

Here is everything you need to know about being a CRM Marketing Manager in the tech industry. We are going into what they do, the skills required and opportunities as a CRM Marketing Manager in the IT, tech and SaaS industry.

Business Development Manager is one of the most in-demand positions in tech and is often the first hire when companies enter the market. Here are the top five skills that you need to have if you want to get hired as a BDM.

Here is everything you need to know about being a business development representative in the tech industry. We are going into what they do, targets and KPIs, the skills you need and potential career progressions as a BDR in IT and SaaS.

The Customer Success Manager is one of the most in-demand positions in tech. Here are the top five skills that you need to have if you want to get a job as a CSM.

Curious about what type of careers are available in advertising? In this guide, we break down the types of advertising agencies, the internal teams, and the positions available in each team. We also provide some tips for working in advertising.