A Comprehensive Guide to Marketing Positions in Tech
The Ultimate Guide to Marketing Positions in Tech
“The world is run by pretentious marketing people”
This is a quote from Graham Burt, one of the experts I spoke with in research for this guide.
Is he right?
To find out, let’s learn what marketers do, the positions available in marketing, and tips on how to land a marketing job in tech.
3 Sections
For each of these sections, I spoke to tech recruiters specializing in these industries.
They provided insights directly from the companies hiring marketers.
This guide is divided into 3 major sections:
B2C Marketing
Business to Consumer marketing.
Most brands you are familiar with fall into this category. (i.e. Coca-Cola and Nike)
I spoke with B2C tech masters Graham Burt, Jordan Sugimoto, and Alexandra Cheng to learn what their clients require for these positions.
B2B Marketing
Business to Business marketing.
These companies operate behind the scenes, selling to other companies rather than directly to consumers.
Examples are companies like Oracle, SAP, and Atlassian.
For this section, I spoke with Milos Cavic and Shinong Li.
B2B2C Marketing
Business to Business to Consumer marketing.
This sounds convoluted but it is the model used by the apps you use. These include Spotify, Netflix, Amazon, Google, and Facebook.
These businesses do not make the things they sell. They are between sellers and buyers.
We have a whole blog dedicated to this topic, read it here.
I will dive deeper into this concept in the section itself, click here to jump to the B2B2C section.
This Guide
Each of the 3 major sections is sub-sectioned by position.
Ending each section are resume tips and interview tips. These tips come directly from the recruiters getting people hired.
These experts share what skills help you stand out, real interview strategies, and what you need to land a job in marketing.
There is a lot to cover, so let’s get started.
Disclaimer
We are a Tokyo based recruitment company and have worked with international clients in Japan and America.
This means our information will be presented through the lens of Japan first and foremost.
There are differences from market to market, but the underlying concepts apply to all markets.
B2C Marketing
Let’s start with the basics: B2C stands for Business to Consumer (or Customer).
That means that your marketing efforts will be targeted to individual consumers.
This is different from Business to Business (B2B) marketing, which targets the people deciding what to buy for their company.
B2C Examples
An example of B2C marketing is every commercial on “the big game”
B2C Companies:
Coca-Cola
Budweiser
Kanye West
They are targeting YOU, the consumer of their shirts, shoes, and beverages.
I wrote a blog diving into the differences in skillsets between B2C and B2B, read it here.
Out of all of these examples, I have only worked at one, Coca-Cola. (Yes, I am one of those people)
I was on the marketing team for a brand called Honest.
We were an organic tea brand in the Coke venture portfolio and I got a sip of how a large marketing department is organized.
Let’s take a look at what a marketing org chart looks like at B2C enterprises
B2C Marketing Org Chart Examples
Large Enterprise marketing org Chart
This is not exactly what it looked like at Coke, but it is a good representation of where these teams could fall.
As you see each of these teams focuses on one specialization of marketing. These teams could have multiple people on them: a team leader, a specialist, and an assistant. The team could also be comprised of a single person.
This is how most large teams operate, let’s look at a small company org chart next.
Small company marketing org Chart
I used a gaming company as an example because I like gaming companies and we work with clients whose teams look like this.
You will be one of 3 local people, one handling creative, one connecting to the community around the game, and one focused on growing daily active users (DAU) or new users.
You will report to a global CMO or a local marketing head.
For companies between these two, positions will be added as they develop a need.
For example, if your app has more than a million users and your community manager needs help to maintain the userbase, it makes sense to hire an event marketing person to support the community with live activations.
We will get into more detail in the positions themselves, so let’s take a look now.
Positions
Here is a list of positions we will cover in this portion of the guide.
Keep in mind that each of these can also be a line item responsibility for a marketer and are just that in smaller companies.
At larger companies, these roles can be expanded into your entire job or even a team working on a single piece of these positions. Other than the CMO.
BACK TO ThE TOP - Use this link to jump back to the top
CMO in B2C Tech
What is a CMO? (B2C)
In the role of a Chief Marketing Officer (CMO), you embody the leadership and vision required to navigate the complex and ever-evolving realm of marketing. This position is not just about managing; it’s about innovating and driving the brand forward on a global stage. Your decisions shape the marketing narrative and significantly impact the company's direction. Drawing upon the insights from Graham and other authoritative sources, we delve deeper into the nuances of this crucial role.
As the CMO, you are tasked with charting the marketing course for your organization, merging innovative thinking with strategic business acumen to catalyze growth and team expansion.
Key Points:
Overseeing the global marketing strategy of your company.
Working in tandem with the CEO to align marketing efforts with overarching company goals.
In Japan, CMOs at domestic companies are based locally, while those at global companies often coordinate with regional marketing heads from the HQ.
CMO Responsibilities (B2C)
The scope of your responsibilities as a CMO is extensive, reaching beyond management to encompass growth facilitation and brand cultivation.
Strategic Leadership and Vision
Establishing and leading the overall marketing strategy in alignment with the company's long-term goals.
Anticipating market trends and positioning the company proactively to leverage emerging opportunities.
Brand Development and Management
Cultivating a strong brand identity that resonates globally while adapting to local markets.
Ensuring consistent brand messaging across all marketing channels and regions.
Growth and Revenue Generation
Spearheading initiatives focused on market expansion, customer acquisition, and retention.
Collaborating with sales and product teams to align marketing strategies with revenue objectives.
Team Leadership and Development
Leading and mentoring the marketing team, fostering a culture of innovation and excellence.
Overseeing the recruitment, training, and performance management of marketing personnel.
Marketing Execution and Innovation
Implementing cutting-edge marketing campaigns that effectively utilize digital and traditional channels.
Encouraging a culture of innovation within the marketing department to stay ahead of industry trends.
Stakeholder Collaboration
Collaborating with other C-level executives and department heads to ensure cohesive company-wide strategies.
Engaging with external stakeholders, including media, partners, and industry influencers, to enhance the company's market position.
Data-Driven Decision Making
Utilizing analytics and data insights to inform marketing strategies and measure their effectiveness.
Regularly reviewing and adjusting marketing strategies based on performance metrics and market feedback.
Budget Management
Allocating and managing the marketing budget to maximize return on investment.
Negotiating and approving marketing-related expenditures and investments.
Customer Focus
Developing a deep understanding of customer needs and behaviors across different regions and demographics.
Ensuring that customer experience and satisfaction are at the forefront of all marketing initiatives.
CMO Targets + KPIs (B2C)
Your effectiveness as a CMO is measured by specific targets and KPIs that mirror the company's growth and brand positioning in the market.
Revenue Growth and Financial Targets
Direct contribution to increasing the company's overall revenue.
Achieving specific revenue targets tied to marketing initiatives.
Monitoring the return on investment (ROI) for various marketing campaigns.
Market Expansion and Brand Reach
Expanding the company's market share in existing and new markets.
Increasing brand awareness and brand equity, both domestically and internationally.
Achieving specific targets in new customer acquisition and market penetration.
Customer Engagement and Loyalty
Enhancing customer engagement metrics, such as time spent on the company’s digital platforms.
Improving customer loyalty and retention rates, measured through repeat purchases and customer lifetime value (CLV).
Digital Marketing Metrics
Growth in online traffic, social media engagement, and digital campaign conversion rates.
Effective utilization of digital marketing tools to increase online presence and customer interaction.
Innovation and Product Launch Success
Successful launch of new products or services, measured by initial sales figures and market reception.
Implementing innovative marketing techniques and tools, and measuring their impact on overall marketing success.
Team Performance and Development
Setting and achieving targets for team growth, skills development, and employee satisfaction.
Ensuring high performance and productivity within the marketing department.
Brand Sentiment and Public Relations
Monitoring and improving public and customer sentiment towards the brand.
Effectively managing public relations campaigns and measuring their impact on brand reputation.
Strategic Partnerships and Collaborations
Forming and leveraging strategic partnerships to expand market reach and enhance brand visibility.
Measuring the success of collaborations through joint marketing initiatives and co-branding efforts.
CMO Requirements (B2C)
Educational Background:
A master's degree in business administration (MBA) or marketing is preferred, alongside a strong foundation in marketing principles.
Experience:
Extensive experience in marketing roles, with a proven track record of success in senior marketing positions.
Skills:
Exceptional leadership and team management skills.
Strategic thinking and an ability to make data-driven decisions.
Deep understanding of current marketing trends and digital technologies.
Excellent communication skills, both for internal leadership and external stakeholder engagement.
CMO Salary Range in Japan (B2C)
The compensation for a CMO reflects the significant responsibilities and impact associated with this role.
Key Points:
Salaries can peak at $500k annually, with a median around $350k, as reported by Salary.com.
In the Japanese context, Graham observes salaries starting at 15 million JPY and upwards for significant brands.
CMO FAQ (B2C)
As someone interested in the CMO role, you have questions. Let’s address some frequently asked questions.
What differentiates the role of a CMO in Japan from other regions?
In Japan, a CMO often faces unique challenges due to cultural nuances, consumer preferences, and market dynamics that are distinct from Western markets. They need to balance global branding strategies with localized approaches to resonate with the Japanese audience. Additionally, Japan's advanced technology landscape and strong local competition require CMOs to be particularly innovative and adaptable.
How does a CMO's responsibility align with the company's overall business goals?
The CMO plays a critical role in aligning marketing strategies with the broader business objectives of the company. This involves close collaboration with other C-level executives to ensure that marketing efforts support overall goals such as revenue growth, market expansion, and customer satisfaction. The CMO translates business goals into actionable marketing strategies that drive measurable results.
What are the key growth metrics for a CMO?
Key growth metrics for a CMO include year-over-year revenue growth, market share expansion, and customer acquisition rates. Additionally, metrics like customer lifetime value, brand equity, and digital engagement (such as website traffic and social media metrics) are crucial. The CMO must also track innovation metrics, like the success rate of new product launches and the adoption of new marketing technologies.
How important is digital marketing expertise for a CMO in today's market?
Digital marketing expertise is essential for any CMO, particularly in tech-centric markets like Japan. The ability to leverage digital channels effectively, understand data analytics, and implement cutting-edge digital strategies is crucial for reaching and engaging modern consumers and staying ahead of competitors.
Can a CMO transition from a different industry into tech?
Yes, a CMO can transition from a different industry into tech, though it requires a deep understanding of the tech industry's unique challenges and opportunities. The ability to quickly adapt to the fast-paced tech environment, along with a passion for continuous learning about new technologies and market trends, is essential for such a transition to be successful.
What role does a CMO play in crisis management?
In crisis situations, a CMO plays a pivotal role in managing the company's communication strategy. This includes crafting messages that address the concerns of customers, stakeholders, and the public, while maintaining the integrity and reputation of the brand. A CMO must act swiftly and strategically to mitigate negative impacts and maintain trust in the brand.
How does a CMO collaborate with other departments?
Collaboration is key for a CMO, involving regular interactions with sales, product development, customer service, and finance departments. This ensures that marketing strategies are well-integrated with product offerings, sales tactics, customer feedback, and financial planning. Effective interdepartmental collaboration enhances overall organizational efficiency and market responsiveness.
How do I apply to become a CMO?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Vice President (VP) of Marketing
What is a VP of Marketing? (B2C)
The Vice President of Marketing is a crucial executive role within a company, responsible for directing and refining the marketing strategies and operations. This guide provides an in-depth look at the responsibilities, key performance indicators (KPIs), requirements, salary range, and helpful resume and interview tips for a VP of Marketing.
The VP of Marketing is a key leadership position responsible for guiding a company's marketing strategies and initiatives within a specific region. Unlike roles that span multiple regions, a VP of Marketing typically focuses on one of the following areas: North America (NA), Europe, the Middle East, Africa (EMEA), Asia Pacific (APAC), Asia Pacific Japan (APJ), or the Latin America Division (LAD).
Focused Regional Leadership:
Concentrates on one specific region, immersing in its unique market dynamics, consumer behaviors, and competitive landscapes.
Strategic Oversight:
Leads the development and execution of marketing strategies tailored to the regional market’s specific needs and opportunities.
Cultural Adaptation:
Adapts global marketing visions to fit local cultural nuances, ensuring relevance and effectiveness in the targeted region.
Cross-Functional Collaboration:
Works closely with local marketing managers, aligning regional strategies with the company's global marketing objectives and collaborating with other regional VPs to maintain a cohesive brand message.
Responsibilities of a VP of Marketing (B2C)
The role of a VP of Marketing encompasses a wide array of responsibilities, each critical to the success of the marketing initiatives within the chosen region. Here's a more detailed breakdown:
Strategic Planning and Implementation
Develop and execute a comprehensive marketing strategy that aligns with the company's overall objectives and the specific needs of the regional market.
Oversee the planning, budgeting, and execution of marketing campaigns across various channels.
Team Leadership and Development
Lead, mentor, and develop a team of marketing professionals, ensuring they are aligned with the company's vision and goals.
Foster a culture of innovation and continuous improvement within the marketing team.
Market Analysis and Consumer Insights
Conduct in-depth market research to understand the competitive landscape, consumer trends, and market opportunities in the region.
Utilize consumer insights to inform and adapt marketing strategies, ensuring they resonate with the target audience.
Brand Management
Ensure the brand message is consistent, compelling, and tailored to the regional market.
Collaborate with global marketing teams to maintain brand consistency while allowing for regional customization.
Performance Monitoring and Reporting
Regularly analyze and report on the effectiveness of marketing strategies and campaigns, using data-driven insights to guide future decisions.
Set and monitor key performance indicators (KPIs) to measure success and identify areas for improvement.
Collaboration and Communication
Act as a liaison between the regional marketing team and other departments, including sales, product development, and customer service.
Foster strong relationships with external partners and stakeholders, enhancing brand visibility and business opportunities.
Innovation and Adaptation
Stay abreast of emerging marketing technologies and trends, integrating innovative approaches into the marketing strategy.
Adapt quickly to changes in the market, ensuring the marketing strategy remains relevant and effective.
Recruitment and Talent Acquisition:
Oversee the recruitment and hiring process for the marketing team, ensuring the right talent is in place to achieve strategic goals.
Interview and assess potential candidates, particularly for key marketing roles within the region.
KPIs and Targets for a VP of Marketing (B2C)
The effectiveness of a VP of Marketing's strategies and initiatives is often measured through specific Key Performance Indicators (KPIs) and targets. These metrics are crucial for assessing performance and guiding decision-making.
Here are KPIs and targets a VP of Marketing will focus on:
Revenue Growth
Track the increase in revenue attributable to marketing efforts in the region.
Set specific revenue growth targets, broken down quarterly or annually.
Market Share Expansion
Measure the growth in market share within the region.
Set targets for capturing a larger share of the market in key segments.
Brand Awareness and Reach
Evaluate the effectiveness of marketing campaigns in increasing brand awareness.
Set targets for reach, including new audience segments and geographical areas.
Customer Acquisition Cost (CAC)
Monitor the cost of acquiring new customers through marketing efforts.
Aim to optimize and reduce CAC while maintaining or improving acquisition rates.
Customer Lifetime Value (CLV)
Assess the long-term value of customers acquired through marketing activities.
Set targets to increase CLV through retention strategies and upselling/cross-selling initiatives.
Digital Marketing Metrics
Track online engagement metrics, such as website traffic, click-through rates, and social media engagement.
Set targets for improving these metrics, indicating more effective digital engagement.
Campaign Performance
Analyze the success of specific marketing campaigns in terms of reach, engagement, and conversion.
Set benchmarks for future campaigns based on past performance data.
Return on Marketing Investment (ROMI)
Calculate the return on investment for marketing expenditures.
Set ROMI targets to ensure marketing activities are cost-effective and yielding a positive return.
Lead Generation and Conversion Rates
Monitor the number of leads generated through marketing efforts and the conversion rate of these leads into customers.
Set ambitious yet achievable targets for lead generation and conversion improvements.
Employee Performance and Team Development
Evaluate the performance and growth of the marketing team.
Set targets for team development, skill enhancement, and employee satisfaction.
Requirements for a VP of Marketing (B2C)
The role of a VP of Marketing demands a comprehensive set of qualifications, skills, and experiences. Candidates for this position are typically expected to possess the following:
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is essential.
Advanced degrees, such as an MBA, can be highly advantageous, particularly with a focus on marketing or international business.
Professional Experience
Extensive experience in marketing, with a proven track record in a leadership role, preferably in a similar industry or market.
Demonstrated experience in developing and executing successful marketing strategies across various channels and regions.
Market Knowledge
In-depth understanding of the regional market the candidate will oversee, including consumer behavior, market trends, and competitive landscape.
Experience in adapting global marketing strategies to fit local market contexts.
Strategic Thinking and Analytical Skills
Ability to think strategically and analytically about marketing challenges and opportunities.
Proficiency in using data and analytics to inform marketing decisions and measure performance.
Leadership and Team Management
Strong leadership skills with the ability to inspire and motivate a diverse marketing team.
Experience in managing cross-functional teams and collaborating with other departments.
Communication and Interpersonal Skills
Excellent communication skills, both written and verbal, with the ability to effectively convey marketing strategies and results to stakeholders at all levels.
Strong interpersonal skills for building and maintaining relationships with team members, partners, and stakeholders.
Digital Marketing Expertise
Proficiency in digital marketing, including SEO, social media, content marketing, email marketing, and digital advertising.
Familiarity with digital marketing tools and analytics platforms.
Adaptability and Innovation
Ability to adapt quickly to changing market conditions and consumer preferences.
A mindset oriented towards innovation, constantly seeking new and effective ways to reach and engage the target audience.
Language Skills
Proficiency in the primary language(s) of the region they will oversee.
Additional language skills can be a significant asset, especially in multilingual regions.
Cultural Sensitivity
An understanding and appreciation of cultural differences and the ability to navigate these sensitively within marketing strategies.
Salary Range for a VP of Marketing (B2C)
The salary for a VP of Marketing can vary significantly based on factors like location, industry, company size, and individual experience and qualifications. Here's a more detailed look, with sourced information, to provide a comprehensive overview:
By Region
North America (NA): In the United States and Canada, VP of Marketing salaries can range significantly. For instance, according to Glassdoor, the average salary in the United States is approximately $163,000 per year, but this can rise significantly in major tech hubs like Silicon Valley or New York City.
Asia Pacific (APAC) and Asia Pacific Japan (APJ): The salary range in APAC and APJ markets, as noted by SalaryExpert, can be quite broad due to the vast differences in economic and market conditions across countries like Japan, Australia, and Singapore. In these regions, salaries can range from $100,000 to $250,000 or more.
By Company Size
Salaries can also vary based on the size of the company. Larger multinational corporations offer higher salaries than smaller local companies or startups.
Experience and Qualifications
Individual experience and qualifications can significantly impact salary. Experienced professionals with a proven track record of success in similar roles will command higher salaries.
Industry Variation
Different industries also offer different salary ranges for VP of Marketing roles. For example, tech and pharmaceutical industries offer higher salaries than retail or manufacturing.
FAQ for a VP of Marketing (B2C)
Common questions about the VP of Marketing role include:
How does the VP of Marketing role differ from that of a CMO?
The VP of Marketing often focuses more on the operational and tactical aspects of marketing, while the CMO is more strategically and externally focused.
What distinguishes the VP of Marketing role from other senior marketing positions?
The VP of Marketing typically holds a broader strategic role, focusing on long-term marketing strategies and vision, unlike other senior positions which focus more on specific aspects of marketing such as digital strategies or brand management.
How important is international experience for a VP of Marketing?
International experience can be highly valuable, especially if the role oversees a diverse region. Understanding different cultures, consumer behaviors, and market dynamics in a global context can be crucial for success.
What is the typical career path leading to a VP of Marketing position?
Most VPs of Marketing have extensive experience in various marketing roles, often starting from positions like Marketing Manager or Director, and gradually moving up the ladder, gaining experience across different aspects of marketing.
How does a VP of Marketing stay informed about trends in different markets?
Continuous learning, attending industry conferences, networking, and staying updated with market research and reports are key strategies. Also, building a diverse team with local market insights is crucial.
What is the biggest challenge for a VP of Marketing today?
Keeping pace with the rapidly evolving digital landscape, consumer behavior changes, and the increasing importance of data-driven decision-making are among the biggest challenges.
How significant is the role of digital marketing for a VP of Marketing?
Extremely significant. Digital marketing is a crucial component of modern marketing strategies, and a VP of Marketing needs to be well-versed in digital trends, tools, and tactics.
Can someone transition into a VP of Marketing role from a different field?
While challenging, it is possible, especially if the individual has strong leadership skills and a deep understanding of business and marketing principles. Complementary skills from fields like finance, sales, or technology can be advantageous.
How does a VP of Marketing measure success?
Success is measured through a combination of KPIs like revenue growth, market share expansion, brand recognition, and ROI on marketing campaigns, as well as the overall growth and development of the marketing team.
What is the role of a VP of Marketing in crisis management?
They play a key role in crisis management by steering marketing communication to mitigate any negative impacts on the brand and maintain customer trust.
How does a VP of Marketing collaborate with other departments?
Collaboration with sales, product development, customer service, and finance is crucial. Aligning marketing strategies with overall business objectives and ensuring cohesive efforts across departments is a key part of the role.
How do I apply to become a VP of Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Head of Marketing / Marketing Director - Local
What is a Head of Marketing? (B2C)
As a Head of Marketing in Tokyo's tech industry, you embody a role that's integral to the creation, promotion, and survival of a brand within a specific territory. Your position is similar to a Chief Marketing Officer (CMO), but with a more localized and hands-on focus. Reporting directly to higher executive levels such as the VP of Marketing or the CMO, your impact is both strategic and immediate in nature.
In your role, you will be involved in:
Strategic Planning and Execution:
You are responsible for the strategic planning and execution of marketing campaigns. This involves deeply understanding the local market and developing brand visibility strategies. You collaborate with various teams for a cohesive approach, ensuring that the marketing efforts align with the broader corporate goals.
Brand Creation and Establishment:
Your role is critical in driving the brand's presence and establishing it in targeted markets and segments. You lead and direct all marketing activities within the organization, focusing on consumer behavior, market trends, and competitor analysis.
Leadership and Innovation:
Beyond leading the marketing department, you champion innovative marketing strategies. You oversee advertisement campaigns, drive profitable strategies, and remain responsive to market sentiments, adapting quickly to changes.
Communication and Networking:
Excelling in shepherding communications, building brand loyalty, and networking is crucial for you. You lead a proactive team, contributing innovative concepts to the company's marketing strategy.
Analytical and Decision-Making Skills:
Your role demands an analytical mindset to turn data into actionable strategies. You lead market research, analyze campaign performance, and make strategic decisions based on these analyses.
Collaboration and Relationship Building:
You are expected to collaborate with key partners and maintain relationships with clients, partners, and businesses. This includes working closely with sales departments to align marketing and sales strategies.
Responsibilities of a Head of Marketing / Marketing Director - Local (B2C)
As the Head of Marketing in Tokyo's dynamic tech environment, your responsibilities are both diverse and critical to the success of your organization.
Leading Local Marketing Initiatives:
You take the helm in handling local marketing initiatives. This means you're the strategist and executor of marketing plans that resonate with the local market. You understand and leverage the unique aspects of Tokyo's market to your brand's advantage.
Managing the Local Marketing Team:
Your leadership skills come into play as you manage the local marketing team. You are responsible for guiding, inspiring, and driving your team towards achieving marketing goals. Your role involves not just overseeing their work but also mentoring and developing their skills.
Creating a Brand Voice:
Crafting and maintaining a distinct brand voice for the local market falls under your purview. You ensure that all marketing communications align with this voice, thereby strengthening brand identity and resonance with the target audience.
Increasing Brand Awareness and Market Share:
A significant part of your role is to increase brand awareness and expand market share. You devise and implement strategies that effectively position the brand in the Tokyo market, differentiating it from competitors and increasing its visibility.
Working with Advertising Agencies:
Collaborating with advertising agencies is key. You work closely with these agencies to create and execute impactful marketing campaigns. Your role involves briefing them on your brand's needs, overseeing the creative process, and ensuring that the campaigns deliver the desired results.
Strategic Decision-Making:
As a Head of Marketing, you're involved in high-level strategic decision-making. This includes planning, arranging, executing, and supervising advertisement campaigns, and ensuring they align with the company's overall marketing strategy.
Driving Sales and Lead Generation Strategies:
You're responsible for driving strategies that boost sales and lead generation. This involves not only creating effective marketing campaigns but also ensuring they translate into tangible sales results.
Overseeing Promotional Events and Trade Fairs:
Organizing and overseeing promotional events, trade fairs, and other marketing activities are part of your role. You ensure these events effectively showcase your brand and engage with the target audience.
Analyzing Market and Consumer Trends:
Keeping a finger on the pulse of the market is crucial. You constantly analyze consumer behavior and market trends, adjusting your strategies accordingly to stay ahead of the curve.
Targets + KPI for a Head of Marketing / Marketing Director - Local (B2C)
In your role as Head of Marketing in Tokyo's tech sector, setting and achieving targets is pivotal to your success. You'll focus on several key performance indicators that reflect the health and progress of your marketing strategies.
Market Share:
A primary target for you is to expand your brand's market share in the local Tokyo market. This involves strategizing to outperform competitors and capture a larger segment of the customer base.
Brand Awareness:
Increasing brand awareness is crucial. You'll measure how well your brand is recognized and regarded among your target audience. This includes tracking brand mentions, customer engagement, and overall brand visibility in the market.
Revenue Growth:
Directly tied to the success of your marketing strategies is the growth in revenue. You'll monitor the impact of your marketing campaigns on sales and overall revenue, aiming for consistent growth.
Profit Maximization:
Beyond revenue, your focus will be on profit maximization. This involves not just increasing sales but also optimizing marketing spend for the best return on investment (ROI).
Customer Acquisition and Retention:
You'll track metrics related to acquiring new customers and retaining existing ones. This includes measuring customer acquisition costs (CAC) and customer lifetime value (CLV).
Digital Marketing Metrics:
As part of your strategy, digital marketing metrics such as website traffic, conversion rates, social media engagement, and email campaign performance will be key indicators of your success.
Campaign Performance Analysis:
You will regularly analyze the performance of marketing campaigns, using data to assess their effectiveness and ROI. This involves a deep dive into analytics to understand what works and what needs improvement.
Competitor Analysis:
Keeping an eye on competitors is essential. You'll track their moves and adjust your strategies accordingly to maintain a competitive edge.
Requirements for Head of Marketing / Marketing Director - Local (B2C)
To excel in the role of Head of Marketing in Tokyo's tech industry, candidates need to meet a combination of educational, experiential, and skill-based criteria:
Educational Background:
A Master’s degree in Business Administration, Marketing, or a related field is often preferred. This academic background provides a solid foundation in marketing principles and strategic thinking.
Proven Marketing Experience:
Candidates should have a track record of success in marketing leadership roles. This includes experience in running successful marketing campaigns and a deep understanding of digital marketing practices.
Industry-Specific Knowledge:
Experience in the tech industry, particularly in the Tokyo market, is highly beneficial. This includes an understanding of local consumer behavior and market trends.
Leadership Skills:
Strong leadership capabilities are essential. You should be adept at managing and inspiring a team, setting clear goals, and driving your team towards achieving them.
Strategic Thinking and Analytical Skills:
A strong analytical mindset is crucial. This involves the ability to analyze market data, consumer trends, and campaign performance to inform strategic decisions.
Communication and Networking Abilities:
Excellent verbal and written communication skills are a must. You should be proficient in networking and building relationships with partners, clients, and other stakeholders.
Digital Marketing Proficiency:
Expertise in digital marketing tools and technologies, including web analytics (like Google Analytics), CRM software, and content marketing strategies, is important.
Innovative and Adaptive Approach:
The ability to think creatively and adapt to the rapidly changing tech environment is key. You should be able to innovate and develop cutting-edge marketing strategies that resonate with the target audience.
Project Management Experience:
Hands-on experience with project management, including budgeting and resource allocation, is essential. This skill is crucial for overseeing large-scale marketing campaigns and initiatives.
Salary Range: Head of Marketing / Marketing Director - Local (B2C)
The salary for a Head of Marketing role in Tokyo's tech sector varies based on experience, the specific demands of the role, and the size of the company. The range in Japan is between ¥12,000,000 to ¥15,000,000 annually. However, it's important to consider that this range fluctuates based on several factors:
Experience Level:
Experienced marketing heads command higher salaries, especially if they bring a proven track record of success in similar roles.
Company Size and Revenue:
Larger companies or those with higher revenue offer salaries at the higher end of the spectrum, reflecting the greater responsibilities and impact of the role.
Performance-Based Bonuses:
In addition to the base salary, some companies offer performance-based bonuses, which can significantly increase the overall compensation package.
Benefits and Perks:
The total compensation should also consider benefits like health insurance, retirement plans, and other perks which can vary widely among companies.
FAQ: Marketing Director (B2C)
What’s the difference between a Head of Marketing and a Chief Marketing Officer (CMO)?
The Head of Marketing often focuses more on the hands-on aspects of marketing strategy and implementation, particularly in a specific local market like Tokyo. A CMO, as part of a company's executive team, oversees the overall marketing strategy of the entire organization, often on a global scale. In some companies, these roles overlap or be combined, but typically, a CMO has a broader, more strategic focus, while a Head of Marketing is more involved in day-to-day marketing activities and local market strategies.
How important is digital literacy in the Head of Marketing role?
Digital literacy is crucial. As the Head of Marketing, especially in a tech-focused city like Tokyo, you need to be well-versed in digital marketing tools and strategies. This includes knowledge of web analytics, digital advertising, social media marketing, and the ability to analyze digital marketing data to inform strategic decisions.
Can I transition from a different industry into a Head of Marketing role in the tech industry?
Yes, transitioning from a different industry is possible, especially if you have transferable skills and a strong understanding of marketing principles. However, it's important to familiarize yourself with the tech industry's specific needs and trends. Demonstrating your ability to adapt and apply your marketing expertise in a tech context will be key.
What are the key challenges faced by a Head of Marketing in the Tokyo tech industry?
Key challenges include staying ahead of rapidly evolving technology trends, understanding the unique consumer behavior in Tokyo, and effectively competing in a highly innovative and saturated market. Additionally, balancing creative marketing strategies with data-driven decision-making is a significant challenge.
Is understanding local culture important for a Head of Marketing in Tokyo?
Absolutely. Understanding local culture is vital. As the Head of Marketing, you need to ensure that your marketing strategies resonate with the local audience in Tokyo. This includes understanding cultural nuances, consumer behavior, and local market trends.
How do I apply to become a Marketing Director in Tokyo?
Marketing Manager in B2C Tech
What is a Marketing Manager? (B2C)
The Marketing Manager role is an exciting and versatile position within the marketing domain, providing an opportunity to be involved in a wide range of marketing activities. Here's a detailed look at this role, covering responsibilities, key performance indicators (KPIs), requirements, salary range, and tips for resumes and interviews.
A Marketing Manager is like a Swiss Army knife in the marketing department, adept at handling a variety of tasks and strategies. This role is essential in organizations that require a broad skill set in marketing, rather than specialized expertise in just one area.
B2C Marketing in the tech industry is a multifaceted role that encompasses a wide range of strategies, from planning and execution to PR, events, and relationship building with agencies and media. It involves both online and offline marketing, utilizing various social media channels, content production, advertising, Search, and SEO. In Tokyo, this role often touches all forms of marketing and requires adaptability to both local and global market trends.
The role spans from entry-level to senior positions, depending on the organization's size and needs. One of the key aspects of being successful in this role is the ability to adapt quickly to different marketing strategies and channels.
Marketing Manager Responsibilities (B2C)
In B2C marketing roles within the tech industry, professionals are tasked with a diverse array of responsibilities, ranging from strategic planning to hands-on campaign execution. Here’s a deeper dive into what these roles entail.
Strategic Planning and Execution:
Crafting marketing strategies for various genres, such as Vtuber, anime, manga, and music.
Designing and implementing long-term growth strategies, with a focus on increasing market share and ROI.
Campaign Design and Management:
Developing integrated marketing campaigns encompassing branding, user acquisition, influencer, and social strategies.
Overseeing the production of creative content for various marketing channels.
Digital and Traditional Marketing:
Managing digital marketing campaigns, including social media, email marketing, and online advertising.
Planning and executing offline marketing initiatives, such as events and promotions.
Analytics and Performance Evaluation:
Monitoring and analyzing the performance of marketing campaigns to ensure they meet predefined KPIs and sales targets.
Conducting postmortem analysis with a focus on ROI and data-driven insights.
Stakeholder and Team Management:
Building and maintaining relationships with external stakeholders, including ad agencies, media, and business collaboration partners.
Leading and growing marketing teams, fostering an environment conducive to creative thinking and professional development.
Market and Consumer Insights:
Staying abreast of market trends and consumer behaviors, especially in the context of the Japanese tech and gaming industry.
Utilizing insights for product development and marketing strategy refinement.
Efficiency and Innovation:
Continuously seeking new business and marketing opportunities, and being agile in adapting to market changes.
Championing efficiency within the marketing team, ensuring cost-effective strategies and practices.
Communication and Collaboration:
Strong interpersonal skills to engage with internal teams and external partners effectively.
Collaborating with regional and global teams for cohesive marketing efforts.
Marketing Manager KPI + Targets (B2C)
In B2C marketing roles within the tech industry, particularly in a dynamic market like Tokyo, professionals are expected to focus on a variety of key performance indicators and targets. These benchmarks are crucial for measuring the success and effectiveness of marketing strategies.
Customer Acquisition and Retention:
Tracking customer acquisition costs (CAC) to ensure efficient use of marketing budgets.
Monitoring retention rates, focusing on strategies to keep customers engaged over time.
Sales and Revenue Growth:
Directly correlating marketing efforts to sales increases.
Aiming for specific revenue targets based on the campaign or seasonal objectives.
Market Share and Brand Awareness:
Enhancing brand visibility and increasing market share within the Japanese tech market.
Measuring brand awareness through surveys, social media metrics, and market research.
Digital Engagement Metrics:
Tracking engagement metrics on digital platforms, such as click-through rates, conversion rates, and social media interactions.
Analyzing website traffic, search engine rankings, and SEO effectiveness.
ROI and Cost-Efficiency:
Evaluating the return on investment for various marketing campaigns.
Implementing cost-control disciplines to maximize the impact of marketing spend.
Campaign-Specific Goals:
Setting and achieving specific targets for individual campaigns, such as launch campaigns for new products or services.
Customized KPIs based on campaign type, audience, and medium.
Customer Feedback and Satisfaction:
Gathering and analyzing customer feedback to gauge satisfaction and identify areas for improvement.
Using customer insights to refine future marketing strategies and product offerings.
Influencer and Partnership Success:
Assessing the effectiveness of influencer partnerships and collaborative marketing efforts.
Measuring the reach and impact of joint campaigns with business partners.
Marketing Manager Requirements (B2C)
The B2C marketing roles in Tokyo's tech industry demand a unique set of qualifications and skills. These requirements are crucial for professionals to succeed in this vibrant and competitive field.
Educational Background:
A Bachelor’s degree in Marketing, Business, or a related field is typically required.
Advanced degrees or certifications in marketing or related disciplines can be advantageous.
Professional Experience:
Proven experience in B2C marketing, particularly in the tech or entertainment sectors.
Specific experience in roles related to product promotion, digital marketing, or brand management.
A minimum of 10 years of experience is often preferred for senior roles, as indicated in the 2K Senior Marketing Manager JD.
Digital Marketing Proficiency:
Expertise in various digital marketing channels, including social media, email marketing, SEO, and online advertising.
Familiarity with digital marketing tools and platforms for campaign management and analytics.
Strategic Thinking and Planning:
Ability to develop and execute comprehensive marketing strategies.
Skills in long-term planning and market analysis to guide marketing decisions.
Communication Skills:
Strong verbal and written communication abilities in both English and Japanese, as required for roles like the Senior Marketing Manager at 2K.
Capacity to effectively present ideas and strategies to teams and stakeholders.
Leadership and Team Management:
Demonstrated leadership skills for guiding and growing marketing teams.
Experience in stakeholder management and cross-functional collaboration.
Industry Knowledge:
Deep understanding of the Japanese tech and gaming market, consumer behaviors, and current trends.
Familiarity with the regulatory background in Japan for marketing practices.
Creative and Analytical Balance:
A blend of creative thinking for innovative campaign ideas and analytical skills for data-driven decision-making.
Ability to evaluate marketing campaigns both quantitatively and qualitatively.
Adaptability and Innovation:
Agility in adapting to market changes and evolving consumer preferences.
A proactive approach to identifying new business and marketing opportunities.
Technical Skills:
Proficiency in tools such as Excel, especially for roles requiring post-mortem and campaign analysis.
Marketing Manager Salary Range (B2C)
The salary range for B2C marketing positions in Tokyo's tech industry varies depending on the level of experience, role complexity, and specific responsibilities. Here's a more detailed breakdown:
Entry-Level Positions:
For roles such as Marketing Associates or Junior Marketing Specialists.
Typically ranges from ¥3,000,000 to ¥5,000,000 per annum.
Salaries at this level vary based on the size of the company and industry.
Mid-Level Positions:
Including roles like Marketing Specialists or experienced Marketing Managers.
Salaries range between ¥5,000,000 and ¥9,000,000 per annum.
Compensation includes additional benefits like performance bonuses or stock options, especially in larger tech firms.
Senior-Level Positions:
For positions such as Senior Marketing Managers or Marketing Directors.
Salaries can range from ¥9,000,000 to ¥15,000,000 or higher per annum.
At this level, compensation often includes a combination of base salary, bonuses, and equity in the company.
Specialized Roles:
Roles requiring unique expertise or experience in specific areas such as digital marketing, analytics, or international marketing command higher salaries.
The salary range for these specialized roles can be higher than the general market average.
Industry and Company Size Variation:
The gaming and entertainment sectors within tech have different salary standards compared to other tech sectors.
Additional Benefits:
Apart from the base salary, many companies offer additional benefits such as health insurance, retirement plans, and professional development opportunities.
Work-life balance initiatives and flexible working arrangements can also be part of the overall compensation package.
Marketing Manager FAQ (B2C)
Here are some additional frequently asked questions that provide deeper insights into B2C marketing roles in Tokyo's tech industry:
How important is bilingual ability (English and Japanese) in Tokyo’s tech marketing jobs?
Proficiency in both English and Japanese is highly valued, as it enables effective communication in a globalized market and within multinational teams.
What kind of career progression can one expect in B2C tech marketing?
Career paths vary but often progress from junior roles to specialist and managerial positions, with potential growth into strategic or executive roles.
How has the rise of digital media impacted B2C marketing in the tech industry?
Digital media has revolutionized marketing strategies, emphasizing the importance of digital literacy and the ability to adapt to rapidly changing technologies.
What distinguishes marketing in the tech industry from other industries?
Tech marketing often requires keeping pace with fast-evolving product landscapes and a deep understanding of technical products and consumer tech trends.
Are there specific challenges in marketing for the Japanese market compared to global markets?
The Japanese market has unique consumer behaviors and preferences, requiring tailored strategies and a deep understanding of local culture and trends.
What impact do regulatory considerations have on tech marketing in Japan?
Compliance with Japanese regulations can be crucial, especially in areas like advertising standards, data privacy, and consumer protection laws.
How do I apply to become a Marketing Manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Brand Marketing in B2C Tech
What is Brand Marketing in B2C Tech?
Brand marketing is an essential strategy for businesses in the tech industry, especially in a vibrant city like Tokyo. It focuses on building and enhancing a brand's image, different from product marketing, which concentrates on specific items or services.
In the tech industry, and particularly in a bustling market like Tokyo, brand marketing is much more than just promoting a product. It's about you creating a compelling story and identity for a brand that resonates deeply with consumers. As a brand marketer, you focus on building a strong brand image and fostering associations in the minds of your audience. This involves:
Differentiating brand marketing from product marketing. While product marketing focuses on the features and benefits of specific products, your role in brand marketing is to make the brand itself a familiar and trusted entity in the consumer's world.
Developing a powerful brand image. You work to create visual and emotional associations with the brand, such as colors, logos, and feelings, similar to how global brands like Apple are recognized.
Establishing brand recognition and trust. Your goal is to make the brand a household name, ensuring it's instantly recognizable and respected by your target audience.
Utilizing a mix of creative storytelling, visual identity development, and consistent messaging across various channels.
Brand Marketing Responsibilities (B2C)
In your role as a brand marketer in Tokyo's tech industry, you will embrace a diverse range of responsibilities that are pivotal to shaping and maintaining your brand’s image and its connection with your audience:
Developing and Implementing Brand Marketing Strategies:
You are responsible for crafting and executing comprehensive strategies that define your brand’s presence in the market. For instance, if you're working for a company like Kiseki.com, you'll focus on establishing a strong brand identity in the international dating space in Japan.
Building and Managing Partnerships:
You will create and nurture long-term relationships with partners, including creators, influencers, and agencies. This aspect of your role is crucial for expanding your brand's reach and influence.
Managing Digital and Traditional Media Campaigns:
You need to effectively utilize various channels for brand promotion, overseeing campaigns across digital platforms and traditional media.
Collaborating with Cross-Functional Teams:
You will work alongside design, product development, and marketing teams to align strategies and ensure consistent brand messaging across all platforms.
Analyzing Market and Competitor Activities:
You are tasked with conducting thorough market research and competitor analysis to keep your brand ahead in the industry. This includes monitoring campaign results and analytics for insights.
Content Creation and Community Management:
You will develop content for owned media, such as blogs and social media channels, and manage a brand community to foster engagement and loyalty among your audience.
Creative Direction:
You will collaborate with creative teams to develop concepts and oversee the production of brand materials, setting tasks for and working with the design department.
Brand Stewardship:
You will guide teams across your organization in making decisions and executing strategies that resonate with your brand’s ethos.
Brand Marketing KPIs + Targets (B2C)
As a brand marketer in the tech industry, you play a crucial role in setting and achieving Key Performance Indicators (KPIs) and targets that measure the success of your brand marketing efforts. These metrics are vital for you to gauge how effectively the brand is resonating with your target audience and how well it's achieving its market objectives. Your primary KPIs and targets include:
Increasing Market Share:
You aim to expand the brand's presence in the market. This involves strategies to outperform competitors and capture a larger portion of the market, reflecting the success of your brand marketing initiatives.
Enhancing Brand Awareness:
You focus on making the brand more recognizable and memorable in the minds of your target audience. This includes monitoring how widely known your brand is and how easily it's recalled by potential customers.
Customer Engagement Metrics:
You track customer interactions with the brand across various channels. This includes measuring the effectiveness of your social media campaigns, email marketing, and other digital platforms in engaging and retaining customers.
Brand Loyalty and Advocacy:
You assess the strength of the brand's relationship with its customers. This involves measuring repeat purchase rates, customer loyalty programs' effectiveness, and the extent to which customers recommend the brand to others.
Return on Marketing Investment (ROMI):
You analyze the financial returns generated from your marketing expenditures. This includes evaluating the cost-effectiveness of your marketing campaigns and their contribution to the brand's overall profitability.
Brand Marketing Requirements (B2C)
To thrive in a brand marketing role within the tech sector in Tokyo, you need a specific set of qualifications and skills. These requirements are not just about meeting job criteria; they're about equipping you with the tools necessary to succeed in a dynamic and competitive environment. Here's what you should bring to the table:
Experience in Brand Strategy Development:
You should have a proven track record of developing and executing effective brand strategies, tailored to the local market. This experience is crucial for understanding and navigating the unique dynamics of the Tokyo tech market.
Partnership and Relationship Management Skills:
You need extensive experience in building and managing partnerships with key stakeholders. This includes local brands, agencies, and influencers, which are essential for expanding your brand's influence.
Knowledge of the Japanese Media Landscape:
Proficiency in leveraging various channels, both traditional and digital, is key for brand promotion. You should be well-versed in the intricacies of the Japanese media environment to effectively reach your target audience.
Analytical and Market Insight Abilities:
Strong analytical skills are necessary for interpreting market trends and consumer insights. These skills enable you to make informed decisions that drive brand growth and market penetration.
Exceptional Communication Skills:
As a brand marketer, you need to articulate your ideas clearly and collaborate effectively with cross-functional teams, both locally and globally. This involves balancing local cultural nuances with a global brand perspective.
Language Proficiency:
Fluency in the Japanese language, ideally at a native level, is essential. Additionally, proficiency in English is important for global communication and strategy alignment.
Understanding of Japanese Culture and Business Etiquette:
As you'll be operating in the Japanese market, a deep understanding of local cultural nuances and business practices is crucial for your success in this role.
Brand Marketing Salary Range (B2C)
The salary range for brand marketing roles in the tech industry in Tokyo varies based on several factors, including experience, the specific nature of the role, and the size and type of the company. Here's a breakdown to give you a clearer picture:
Entry-Level Positions:
If you're just starting out in brand marketing, you can expect a salary range of approximately ¥5,000,000 to ¥7,000,000 per annum. This level is for those with limited experience but who possess the basic qualifications and skills needed for the role.
Mid-Level Positions:
For those of you with more experience and a proven track record in brand marketing, the salary range typically increases to between ¥8,000,000 and ¥12,000,000 per annum. This range is for professionals who have a few years of experience and have successfully managed marketing campaigns or projects.
Senior-Level Positions:
As a seasoned professional with extensive experience and significant achievements in brand marketing, you can expect to command a salary of ¥13,000,000 or more per annum. This level is for those who have demonstrated leadership in the field and have a substantial impact on their company’s brand strategy and market presence.
Additional Compensation Factors:
It's important for you to consider that salaries can also be influenced by additional factors such as bonuses, performance incentives, and other benefits. Companies offer various perks, such as health insurance, professional development opportunities, and more, which can be a significant part of your overall compensation package.
Brand Marketing FAQ (B2C)
How does brand marketing differ from product marketing?
Brand marketing focuses on the overall brand identity and customer relationships, while product marketing targets specific products or services.
What's the key to successful brand marketing in tech?
Understanding the tech landscape, staying ahead of trends, and creating a brand that resonates with the tech-savvy audience.
How does brand marketing in the tech industry differ from other industries, especially in Tokyo?
In the tech industry, brand marketing often involves a rapid pace of change and innovation. In Tokyo, this is further intensified by the city's unique blend of traditional and cutting-edge technology cultures. You'll need to balance global tech trends with local consumer preferences.
What's the importance of digital marketing skills in brand marketing roles?
Digital marketing skills are crucial in today's tech industry. You should be adept at using digital platforms for brand promotion, understand digital consumer behavior, and be able to analyze digital marketing data effectively.
Can international experience benefit my career in brand marketing in Tokyo?
Absolutely. International experience, especially in diverse markets, can provide you with a broader perspective on brand strategy and consumer behavior. This is particularly valuable in a global city like Tokyo, where international influence is significant.
How important is it to understand Japanese culture for a brand marketing role in Tokyo?
It's very important. Understanding Japanese culture, consumer preferences, and business etiquette can greatly influence the success of your marketing strategies. It helps in creating campaigns that resonate with the local audience.
What are some challenges I will face in a brand marketing role in Tokyo?
Challenges include navigating the competitive Tokyo market, keeping up with rapid technological advancements, and adapting global brand strategies to fit local cultural nuances.
How can I stay updated with the latest trends in brand marketing in the tech industry?
Staying updated requires continuous learning. Follow industry news, participate in marketing forums, attend conferences, and network with other professionals in the field. Keeping an eye on successful tech companies and their marketing strategies can also be insightful.
What role does data play in brand marketing decisions?
Data plays a crucial role. It helps you understand consumer behavior, measure campaign effectiveness, and make informed decisions. Being able to interpret and utilize data effectively can set you apart in this field.
How can I transition from a different marketing role to brand marketing in tech?
To transition, focus on developing skills relevant to brand marketing, such as strategic planning, creative development, and understanding of digital marketing tools. Highlight any transferable skills and experiences in your resume and during interviews.
How do I apply to become a Brand Marketing Manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
PR & Communication in B2C Tech
What is PR and MarComs? (B2C)
Public Relations (PR) & Marketing Communication (MarComs) in the tech industry encompasses a broad range of activities aimed at managing and enhancing a company's public image and its communication with various stakeholders. This role is pivotal in shaping how a company is perceived in the media, by customers, and within the industry. Here's a deeper look:
Public Relations:
The core of PR is building and maintaining a positive public image for the company. This involves crafting messages that positively influence public perception and managing the spread of information between the organization and the public.
Media Relations:
A key aspect of PR is the interaction with the media. This includes working closely with journalists, bloggers, and influencers to ensure accurate and beneficial coverage of the company's activities, products, and services.
Event Management:
Organizing and managing large media events, such as product launches or press conferences, is an integral part of PR. These events are opportunities to showcase the company, its products, and build relationships with the media and other stakeholders.
Strategic Communication:
This involves planning and executing communication strategies that align with the company's overall objectives. It includes identifying key messages, target audiences, and the most effective channels for communication.
Crisis Management:
Often referred to as the 'firefighting' element of PR, crisis management involves handling unforeseen issues or negative incidents that could impact the company's reputation. Quick, strategic, and effective communication is vital in these situations.
Collaborations and Endorsements:
Collaborating with celebrities or influencers for endorsements and leveraging their reach to promote the company’s products or services is a modern aspect of PR in the tech industry.
Content Creation:
Developing press releases, speeches, articles, and social media content that convey the company’s message in a compelling way is a significant part of the role.
Digital Communication:
With the rise of digital media, PR professionals in tech also need to be adept at using online platforms and social media for communication and promotion.
PR and MarCom Responsibilities (B2C)
In a PR & Communication role within the tech industry, responsibilities include a blend of media interaction, event management, and strategic communication. Here's a detailed breakdown based on the original notes:
Media Interaction and Relations:
Actively engage with the media, including journalists and influencers.
Manage relationships with PR agencies to ensure effective media coverage.
Address immediate communication needs, often described as a 'firefighting' element, especially during crisis situations.
Managing New Releases and Product Promotions:
Oversee the launch of new products or services, ensuring they receive adequate media attention.
Develop and disseminate press releases to communicate key messages about new offerings.
Organizing and Executing Large Media Events:
Plan and execute significant media events, such as product launches, press conferences, and promotional events.
Coordinate with celebrities and influencers for endorsements and event appearances.
Content Creation and Dissemination:
Create compelling content that aligns with the brand's message and appeals to target demographics, especially Gen Z for companies like Qoo10 Japan.
Utilize various channels, both online and offline, to disseminate marketing content effectively.
Strategic Communication Planning:
Develop strategic communication plans that align with the company's marketing and sales strategies.
Collaborate with other teams to ensure a cohesive and consistent brand message.
Agency Coordination and Management:
Work closely with external PR and marketing agencies to develop and implement communication strategies.
Ensure that the agencies are aligned with the company’s goals and deliver results effectively.
Market Trend Analysis and Adaptation:
Stay abreast of current trends in fashion, beauty, or relevant industries, especially in understanding the preferences of Gen Z and other key demographics.
Adapt communication strategies to reflect changing market trends and consumer behaviors.
Multilingual and Cross-Cultural Communication:
For roles in multinational companies like Qoo10 Japan, fluency in multiple languages (e.g., Japanese, English, possibly Korean) and understanding of different cultural nuances are crucial.
PR and MarCom KPIs and Targets (B2C)
Key Performance Indicators (KPIs) and targets are crucial in measuring the effectiveness of PR & Communication strategies in the tech industry. These metrics help in assessing how well the PR efforts align with the company's overall goals. Based on the original notes, here's a detailed breakdown:
Impressions:
The total number of times PR content is seen by the audience. This includes views on press releases, media coverage, social media posts, and event coverage.
Tracking impressions gives an idea of the reach of PR campaigns and initiatives.
Media Coverage Quality and Quantity:
Not just the amount of media coverage, but also its relevance and the prestige of the media outlets.
Quality coverage in well-regarded publications or channels can significantly boost a brand’s credibility and visibility.
Engagement Metrics:
Measures how the audience interacts with the PR content, including likes, shares, comments, and mentions on social media platforms.
High engagement rates often indicate that the content resonates well with the target audience.
Conversion Rates:
The percentage of the audience that takes a desired action after encountering PR content, such as visiting a website, signing up for a newsletter, or making a purchase.
This metric links PR efforts directly to business outcomes.
Sentiment Analysis:
Gauging public sentiment towards the brand, its products, or its PR campaigns.
Positive sentiment can bolster a brand’s image, while negative sentiment can be a signal to reevaluate PR strategies.
Event Success Metrics:
For events like product launches or press conferences, success can be measured in terms of attendance, media coverage generated, and post-event audience engagement.
These metrics help in understanding the impact of physical engagements and experiences.
Brand Awareness and Perception:
Changes in brand awareness and public perception before and after PR campaigns.
Surveys, social media analysis, and media mentions can provide insights into how brand perception is evolving.
ROI of PR Campaigns:
Calculating the return on investment for PR activities by comparing the cost against the outcomes like increased sales, website traffic, or market share.
This is essential for understanding the financial effectiveness of PR strategies.
PR and MarComs Requirements (B2C)
The Requirements section for a position in PR & Communication in the tech industry encompasses a variety of skills, qualifications, and experiences needed to succeed in the role. Based on your notes, here's a detailed breakdown:
Language Proficiency:
Native-level fluency in Japanese is often essential for roles in Japan.
Superior verbal and written communication skills in English. Proficiency in additional languages like Korean can be a plus.
Industry Knowledge:
Expert knowledge in relevant fields such as fashion or beauty, especially in media and trends, both online and offline.
Understanding of the specific market and audience the company targets.
Communication and Media Skills:
Strong skills in writing press releases, crafting brand messages, and conducting media relations.
Ability to liaise effectively with media outlets, PR agencies, and potentially celebrities.
Project Management:
Demonstrated ability to manage multiple projects simultaneously, keeping track of various deadlines and objectives.
Experience in planning and executing large media events and PR campaigns.
Strategic Thinking and Execution:
Ability to think strategically, plan long-term communication strategies, and execute them methodically.
Skills in aligning communication plans with broader sales and marketing strategies.
Networking and Relationship Building:
Proficiency in building and maintaining relationships with media, influencers, and other key stakeholders.
Ability to influence and work collaboratively with various teams and departments.
Technical and Analytical Skills:
Familiarity with Microsoft Office tools like Excel, Word, and PowerPoint.
Basic skills in Adobe image and video editing can be beneficial.
Ability to analyze data and metrics to gauge the effectiveness of PR activities.
Educational Background:
Typically requires a Bachelor’s degree or equivalent, often in marketing, communications, journalism, or related fields.
Additional certifications or courses in public relations, digital marketing, or media management can be advantageous.
Professional Experience:
Minimum of 5 years of experience in marketing and communication, preferably in a related industry like fashion or beauty.
Experience in online marketplace business or e-commerce can be particularly valuable.
Personal Attributes:
Self-motivated with the ability to work autonomously and with minimal supervision.
Fast worker, committed to meeting targets and deadlines.
Excellent interpersonal and solutions-focused communication skills.
Willingness to travel as needed.
PR and MarComs Salary Range (B2C)
The Salary Range section gives an overview of the expected compensation for a PR & Communication position in the tech industry. Salaries can vary widely based on factors such as location, experience, education, and the specific demands of the role. Here's a detailed look based on your notes and general industry standards:
Entry-Level Positions:
For individuals just starting in PR & Communication, the salary can range from a lower to a moderate level, depending on the company size and location.
In the tech industry, entry-level PR roles offer salaries from 4m to 6m JPY annually in Japan.
Mid-Level Professionals:
With several years of experience and a track record of successful campaigns and projects, the salary range increases.
Professionals in a mid-level PR & Communication role in the tech industry can expect to earn between 6m and 10m JPY annually, varying with the level of experience and specific responsibilities.
Senior-Level Roles:
Senior positions, which often require extensive experience and a proven ability to strategize and lead large campaigns, are compensated at a higher range.
Salaries for senior PR & Communication roles in the tech industry can range from 10m to 15m JPY or more.
Specialized Skills and High-Demand Locations:
Professionals with specialized skills or expertise in high-demand areas command higher salaries.
Similarly, roles based in high-cost living areas, like San Francisco or New York, often have higher salary ranges to reflect the cost of living.
Additional Compensation:
Besides the base salary, compensation packages include bonuses, stock options, or other performance-related incentives, particularly in the tech industry.
Benefits such as health insurance, retirement plans, and professional development opportunities can also be significant components of the total compensation.
International Variations:
Salaries can vary significantly in different countries. For instance, tech PR roles in Japan or Europe have different salary ranges compared to the United States, reflecting local market conditions and living costs.
It's important to remember that these figures are approximate and can vary based on the specific context of the job. Additionally, the tech industry is dynamic, and the demand for skilled PR & Communication professionals can influence salary trends over time.
PR and MarComs FAQ (B2C)
How have PR roles evolved with advancing technology?
This question addresses how technological advancements have transformed traditional PR practices, emphasizing the increased importance of digital platforms, social media, and data analytics in shaping public relations strategies.
What are effective strategies for media engagement in the tech industry?
This inquiry focuses on the best practices for engaging with media in the tech sector, including tips on building relationships with tech journalists, leveraging digital media, and crafting compelling stories that resonate with tech-savvy audiences.
How do you balance digital and traditional media in PR strategies?
This question explores the integration of digital (like social media and blogs) and traditional media (like newspapers and television) in PR campaigns, highlighting the importance of a multi-channel approach to reach diverse audiences effectively.
What are the key challenges in tech PR, and how do you overcome them?
This addresses common obstacles in tech PR, such as managing complex technical information, handling rapid industry changes, and dealing with crisis communication in a fast-paced environment.
How important is understanding the tech industry for a PR professional?
This inquiry delves into the necessity of having a solid grasp of tech concepts, industry trends, and the specific products or services of the company, emphasizing how this knowledge enhances the effectiveness of communication strategies.
How do I apply to work in PR?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Event/Field Marketing Positions in B2C Tech
What is Field Marketing?
Event and Field Marketing, often intertwined with Experiential Marketing, revolves around creating memorable in-person experiences to captivate customers.
In these roles, you'll utilize live events to leave such a positive impression on customers that they are inspired to purchase the product.
Involves interactive, face-to-face engagement with potential customers.
Aims to create a lasting, positive impression of the brand or product.
Integrates creativity with strategic marketing to deliver unique customer experiences.
Event/Field Marketing Responsibilities (B2C)
In an Event/Field Marketing role, your responsibilities are diverse and impactful. You'll be the driving force behind memorable marketing experiences that resonate with customers and align with the brand's vision.
Plan and Execute Regional and Local Marketing Plans:
You will manage and execute marketing plans that maximize brand awareness and customer engagement. This includes aligning with overall brand strategies and ensuring that each event reflects the brand's message and values.
Data Analysis and Reporting:
Track and analyze the success of each marketing initiative. You'll measure project performance against set goals, ensuring that each event is completed on time and within budget. Your analytical skills will play a crucial role in shaping future marketing strategies.
Event Strategy Execution:
You will take charge of event strategy from conception to completion. This includes managing all logistics, onsite execution, and post-event analysis. Your role will ensure each event is engaging, well-organized, and delivers on its objectives.
Performance Analysis of Marketing Plans:
Develop strategies to measure the effectiveness of marketing campaigns. You'll be tasked with adjusting strategies for underperforming campaigns and enhancing those that are successful, ensuring continuous improvement in your marketing efforts.
Joint Marketing Program Management:
Work with regional partners to drive joint marketing programs, including in-field program activations and coordination of regional opportunities. Your role will involve increasing engagement and driving the marketing pipeline.
Corporate and Brand Message Consistency:
Ensure that every aspect of your marketing efforts aligns with and reinforces the corporate and brand message. Your role will involve guiding and maintaining consistency throughout each program.
Event/Field Marketing KPI + Targets
In Event/Field Marketing roles, your success is measured by specific Key Performance Indicators (KPIs) and targets that reflect the effectiveness and impact of your marketing efforts. Understanding these metrics is crucial for aligning your strategies with the company's objectives.
Impressions and Reach:
One of the primary KPIs will be the number of impressions your events generate. This includes tracking the reach of your marketing campaigns, both online and offline, to gauge how effectively you are capturing the target audience's attention.
Sales:
A critical measure of success is the increase in sales as a direct result of your events and campaigns. This involves not only attracting customers but also converting their interest into sales results.
Event Attendance and Engagement:
For each event you organize, tracking attendance and the level of engagement from participants is key. This includes measuring how effectively the event resonates with the audience and fulfills its objectives in terms of interaction and experience.
Budget Management and ROI:
Efficiently managing your marketing budgets and measuring the return on investment (ROI) for each campaign is vital. This involves balancing costs with the outcomes, ensuring that each dollar spent contributes to achieving the set goals.
Customer Lifetime Value (CLV) and Retention Rates:
Understanding and improving the CLV and retention rates can be an integral part of your role. This involves strategies to keep customers engaged and loyal to the brand over time.
Partner and Sponsorship Activation Performance:
For joint marketing programs with regional partners, measuring the effectiveness of these collaborations in terms of brand exposure and customer engagement will be crucial.
Event/Field Marketing Requirements
For a successful career in Event/Field Marketing there are qualifications that you should possess. These requirements not only ensure you are well-equipped for the role but also help you excel:
Educational Background:
A Bachelor’s degree in marketing, advertising, or a related field is typically required. This foundational education equips you with the theoretical knowledge and understanding necessary for the role.
Relevant Experience:
At least five years of experience in consumer marketing, advertising, retail, hospitality, or the media field is often essential. This experience should include hands-on involvement in developing and executing local and regional marketing plans, as well as supporting national programs as needed.
Budget Management Skills:
Experience with managing large budgets and multiple accounts/markets is crucial. You should be adept at working with media and executing events and sponsorships while maintaining financial efficiency.
Analytical and Problem-Solving Abilities:
Proven analytical skills are necessary to evaluate marketing strategies and adjust them based on their performance. Your ability to identify issues and implement effective solutions is key to success in this role.
Strong Communication and Leadership Skills:
The ability to communicate effectively with stakeholders at all levels of management is essential. Strong interpersonal and leadership skills will help you influence and drive franchisee performance within assigned DMAs.
Detail-Oriented in a Fast-Paced Environment:
Attention to detail is critical, especially when working on multiple projects in a fast-paced environment. Being organized and able to manage time effectively will help you meet deadlines and achieve objectives.
Collaborative and Team-Oriented Attitude:
Skilled at working within a team-oriented, collaborative environment is important. A can-do attitude and the ability to work well with others are attributes that will contribute to your success.
Microsoft Office Suite Proficiency:
Intermediate knowledge, especially in Microsoft Excel, is often required to handle data analysis, budgeting, and reporting tasks effectively.
Travel Requirement:
Willingness to travel extensively (at least 70%) in and around the assigned area is a typical requirement. This allows you to be on the ground, directly engaging with events and stakeholders.
Event/Field Marketing Salary Range
Salaries in Event/Field Marketing vary based on experience and location.
Entry-level positions start around ¥4,000,000.
Mid-level roles earn between ¥5,000,000 and ¥8,000,000.
Senior positions exceed ¥9,000,000.
Event/Field Marketing FAQ
What Sets Event/Field Marketing Apart from Traditional Marketing?
Event/Field Marketing differs from traditional marketing in its focus on direct, in-person experiences. Unlike traditional marketing, which often relies on mass media channels, Event/Field Marketing creates memorable, interactive experiences that build a deeper connection with the brand.
How Important is Travel in This Role?
Travel is a significant component of Event/Field Marketing roles. You're expected to be on the ground, overseeing events, and engaging with local markets and franchisees. This hands-on approach is vital for ensuring the success of marketing campaigns and requires a willingness to travel frequently.
What are the Best Practices for Engaging Customers During Live Events?
Engaging customers during live events involves several best practices:
Create immersive experiences that resonate with the brand’s values.
Encourage interaction and participation to form a personal connection with the brand.
Use innovative technology and creative presentations to capture attention.
Gather feedback and data during the event to understand customer preferences and improve future events.
How do I apply to work in Field marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Digital Marketing in B2C Tech
What is Digital Marketing in B2C Tech?
Digital marketing in the B2C tech space is an exciting and multifaceted field.
In this role, you will work on digital ads, manage ad budgets, and collaborate closely with advertising agencies and the head of marketing. Y
our expertise in SEO, SEM, and various ad platforms like Google Ads and Meta will be crucial.
You'll be at the forefront of communicating with headquarters and implementing A/B testing to refine marketing strategies.
Digital Marketing Responsibilities (B2C)
User Acquisition and Growth Hacking:
You'll be responsible for attracting new users through innovative marketing strategies.
Implement growth hacking techniques to rapidly scale the user base.
SEO/SEM:
Optimize websites and content for search engines to improve visibility and ranking.
Manage search engine marketing efforts to maximize online presence.
Digital Paid Media:
Develop and execute digital advertising campaigns across various platforms.
Manage ad budgets efficiently to ensure the best return on investment.
Social Media Management:
Engage with audiences on different social media platforms.
Develop social media strategies to enhance brand visibility and community engagement.
Campaign Operations and Brand Management:
Oversee the operations of marketing campaigns ensuring they align with brand objectives.
Collaborate with teams to create content that resonates with the target audience.
Content Management:
Curate and manage content calendars.
Ensure content is consistent with brand messaging and values.
Email Marketing:
Design and execute impactful email marketing campaigns.
Utilize segmentation and A/B testing to refine email strategies.
Data Analysis and Reporting:
Track and analyze the performance of all digital marketing campaigns.
Provide insights and recommendations based on data analysis.
Team Collaboration:
Work directly with a team, potentially across different locations (like New York and Tokyo).
Collaborate with the CEO and other team members to set strategies and execute campaigns.
Innovation and Adaptation:
Stay abreast of the latest trends in digital marketing.
Adapt strategies to meet the evolving demands of the tech market.
Cross-Functional Coordination:
Communicate effectively with other departments to ensure marketing strategies align with overall business goals.
Manage relationships with external agencies and partners.
Budget Management:
Oversee the digital marketing budget.
Ensure cost-effective strategies that maximize ROI.
Digital Marketing KPI + Targets (B2C)
In a Digital Marketing role, your success will be measured against specific Key Performance Indicators (KPIs) and targets. These metrics are crucial for evaluating the effectiveness of your marketing strategies and campaigns. Let’s delve into what you can expect:
User Acquisition Metrics:
Track the number of new users or customers acquired through various marketing channels.
Monitor the effectiveness of growth hacking strategies in expanding the user base.
SEO/SEM Performance:
Evaluate the search engine ranking for targeted keywords.
Measure the click-through rate (CTR) and conversion rate from search engine ads.
Digital Paid Media ROI:
Calculate the return on investment (ROI) for digital advertising campaigns.
Assess the cost per acquisition (CPA) to ensure efficient use of the ad budget.
Social Media Engagement Metrics:
Track engagement rates, including likes, shares, and comments on social media posts.
Analyze follower growth and the effectiveness of social media campaigns.
Email Marketing Effectiveness:
Measure open rates and click-through rates of email campaigns.
Analyze conversion rates from email marketing efforts.
Content Engagement:
Assess the performance of content through metrics like page views, time spent on page, and social shares.
Track lead generation and conversion rates from content marketing efforts.
Campaign-Specific Metrics:
For each marketing campaign, measure specific KPIs like conversion rate, audience reach, and engagement.
Evaluate the success of A/B testing strategies in optimizing campaign performance.
Overall Conversion Rate:
Monitor the overall conversion rate of all digital marketing efforts.
Assess how effectively marketing strategies are turning prospects into customers.
Customer Retention Rate:
Track how well your strategies are retaining existing customers.
Measure customer lifetime value (CLV) to understand long-term value derived from customers.
Budget Efficiency:
Monitor the efficiency of budget allocation across various marketing channels.
Ensure that spending aligns with company objectives and brings optimal results.
Market Share Growth:
Track the growth in market share as a result of marketing strategies.
Evaluate the impact of your marketing efforts on the company's position in the market.
Digital Marketing Requirements (B2C)
To thrive in a Digital Marketing position in the bustling tech sector of Tokyo, there are several key qualifications and skills you will need. This role demands a unique blend of technical expertise, creative thinking, and strategic planning. Let's break down the specific requirements:
Professional Experience:
A minimum of 5 years in Digital Marketing roles, with a proven track record of success.
Experience in user acquisition, growth hacking, SEO/SEM, and managing digital paid media campaigns.
Technical Proficiency:
Expertise with web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
Proficiency in using ad platforms like Google Ads, Meta, and various Demand-Side Platforms (DSPs).
Strong skills in SEO and SEM, with experience using tools like SEMRush.
Strategic and Creative Thinking:
Ability to formulate and execute comprehensive digital marketing strategies.
Creativity in developing campaigns that resonate with the target audience.
Analytical Skills:
A data-driven mindset with strong analytical skills to interpret marketing metrics and KPIs.
Competence in using data to make informed marketing decisions and optimize strategies.
Communication and Collaboration:
Excellent communication skills for effective collaboration with teams and stakeholders.
Ability to work closely with the head of marketing, advertising agencies, and other key personnel.
Adaptability and Innovation:
Ability to adapt to the fast-paced and evolving tech landscape.
Eagerness to stay updated with the latest digital marketing trends and techniques.
Additional Preferred Skills:
Experience working in an early-stage startup or understanding of the creator economy, particularly in the video creator or music artist industry.
Video editing skills or experience with campaign operations in a brand context can be advantageous.
Language Skills:
Proficiency in English, with Japanese language skills being a significant advantage in the Tokyo market.
Soft Skills:
Autonomous and entrepreneurial spirit, thriving in dynamic and fast-paced environments.
Excellent problem-solving skills and the ability to work independently with minimal supervision.
Educational Background:
A Bachelor’s degree in Marketing, Business, or a related field is expected.
Digital Marketing Salary Range by Career Level (B2C)
The salary for Digital Marketing positions in Tokyo's tech industry can vary widely based on factors like your experience, skills, company size, and whether the role requires bilingual capabilities. Here's a breakdown by career level:
Entry-Level Positions
Experience: Typically 0-2 years.
Role Characteristics: Involves executing specific marketing tasks under supervision, learning the basics of SEO/SEM, digital ad operations, and social media management.
Salary Range: Approximately ¥2.6 million to ¥4 million annually.
Mid-Level Positions
Experience: 3-5 years.
Role Characteristics: Requires managing smaller campaigns or aspects of larger campaigns independently, a deeper understanding of digital marketing tools, and beginning to strategize.
Salary Range: Around ¥5 million to ¥7 million annually.
Senior-Level Positions
Experience: 5+ years, often including some leadership experience.
Role Characteristics: Involves strategic planning, overseeing larger campaigns, managing teams, and significant decision-making responsibilities. Deeper expertise in data analysis and digital marketing strategies is expected.
Salary Range: Typically ranges from ¥8 million to ¥12 million annually.
Leadership or Specialist Roles
Experience: Extensive experience in the field, often 10+ years, with proven success in leading major initiatives or campaigns.
Role Characteristics: Involves high-level strategic planning, leadership across departments, and significant contributions to the company's overall marketing strategy. Also includes specialized roles with deep expertise in a specific area of digital marketing.
Salary Range: Can exceed ¥13 million annually, depending on the company and the role's impact.
Factors Influencing Salary
Language Skills: Bilingual candidates, especially those fluent in Japanese and English, command higher salaries due to their ability to operate in diverse environments.
Specialized Skills: Unique skills, such as experience in a niche sector of digital marketing or advanced analytical capabilities, can increase your market value.
Digital Marketing FAQ (B2C)
What skills are most in demand for digital marketers in Tokyo's B2C Tech industry?
In addition to fundamental digital marketing skills like SEO/SEM and social media management, there's a growing demand for data analysis skills, proficiency in digital ad platforms, and content marketing. Being bilingual in Japanese and English is also highly valued in this market.
How important is it to have technical skills, like coding or web development, in a digital marketing role?
While not mandatory, having basic technical skills can be a significant asset. It helps you understand the technical aspects of website optimization, ad platform algorithms, and can improve communication with technical teams.
Can I transition into digital marketing from a different industry?
Absolutely. Many digital marketing skills are transferable, such as content creation, analytical thinking, and project management. Highlighting how your past experiences align with digital marketing responsibilities can aid your transition.
Is remote or flexible working common in Tokyo's B2C Tech digital marketing roles?
The trend towards remote and flexible working arrangements is growing in Tokyo, especially in tech companies. However, this can vary by company, with some preferring or requiring on-site collaboration.
What are the career progression opportunities in digital marketing within the B2C Tech industry?
Career progression can lead to roles such as Digital Marketing Manager, Head of Digital, or even Chief Marketing Officer. You can also specialize in areas like SEO, SEM, content marketing, or analytics. Continuous learning and upskilling are key for advancement.
How can I stay updated with the latest trends and changes in digital marketing?
Regularly follow industry blogs, attend webinars and conferences, and participate in online communities. Keeping up with case studies, white papers, and new research in the field is also beneficial.
Are certifications important for securing a digital marketing role in B2C Tech?
Certifications can be helpful, especially if you're new to the field or looking to specialize in a specific area. Certifications from Google, HubSpot, and other recognized platforms can add credibility to your skill set.
How do I apply to be a digital marketer?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Growth Marketing Manager in B2C Tech
What is Growth Marketing? (B2C)
In the role of a Growth Marketing Manager, you're at the forefront of using data-driven strategies to grow a user base. This role is not just about launching campaigns; it's about meticulously optimizing every element of your landing pages and digital touchpoints to ensure the highest conversion rates.
You will focus on using data to make informed marketing decisions.
Optimizing web experiences to enhance user acquisition and engagement is key.
You will play a pivotal role in leveraging analytics to drive business growth.
Growth Marketing Responsibilities (B2C)
In the Growth Marketing Manager role, you’re not just shaping strategies; you’re actively driving growth through a variety of focused, data-driven tasks. Your day-to-day responsibilities are key to the success of the marketing team and the wider business.
Optimizing Landing Pages: You'll own the conversion rate optimization (CRO) strategy for key user acquisition channels, making sure every landing page is optimized for maximum efficiency and impact.
Collaborative Roadmap Development: Work hand-in-hand with teams across Growth Marketing, Product Marketing, and Brand Marketing to co-create landing page experimentation roadmaps. Your collaborative skills will be crucial here.
KPI Definition and Ownership: You are responsible for defining and owning page-level and channel-specific KPIs. This involves using web traffic data and site engagement metrics to prioritize opportunities and assess the impact of your optimization efforts.
Refining Web Experimentation Processes: Help streamline the web experimentation process and ensure it integrates seamlessly into cross-functional workflows, enhancing overall marketing efficiency.
Research and Insight Integration: Partner with User and Market Research teams to gain a deep understanding of visitor and customer behaviors. This will involve marrying qualitative insights with quantitative data analyses to create testable hypotheses and impactful web initiatives.
End-to-End Optimization Management: From hypothesis creation to final deployment, you'll manage the entire optimization process for your channel, focusing on maximizing speed, experimental rigor, and quality.
International Market Adaptation: Work with regional marketers to optimize landing pages for various international markets, addressing unique concerns and cultural needs.
Growth Marketing KPIs + Targets (B2C)
In the Growth Marketing Manager role, your success is measured by clear and specific Key Performance Indicators (KPIs) and targets. These benchmarks are critical for tracking the effectiveness of your strategies and the impact on the business.
Conversion Rate Optimization (CRO): The core of your role is to own the CRO strategy for primary user acquisition channels. This means constantly fine-tuning and improving the conversion rates of landing pages.
Channel-Specific KPIs: You'll define and monitor KPIs for each marketing channel you manage. This could involve analyzing web traffic, user engagement on the site, and the performance of specific marketing campaigns.
Business Impact Reporting: It's crucial to regularly report on how your optimization efforts are translating into tangible business results. This involves interpreting data and analytics to demonstrate the return on investment (ROI) of your strategies.
Experimentation Impact: Your role involves creating a pipeline of web optimizations, page redesigns, and landing page experiments. The success of these experiments is measured by their ability to improve user experience and conversion rates.
Collaborative KPI Setting: You’ll work closely with various teams to set shared KPIs for joint projects. For instance, aligning your objectives with the Organic Growth (SEO) and Paid Acquisition teams to ensure overall channel efficiency.
Global Adaptation Metrics: Part of your role involves optimizing landing pages for different international markets. Here, KPIs include regional conversion rates and user engagement metrics that reflect localized marketing strategies.
Growth Marketing Salary Range (B2C)
The salary for a Growth Marketing Manager in Tokyo varies based on experience, seniority, and the specific demands of the role within a company. Here's a general breakdown:
Entry-Level
For those just starting out or with a few years of experience:
Range: ¥4,000,000 to ¥6,000,000 per annum.
Context: At this level, you’re likely to focus more on execution and supporting senior team members in larger strategies.
Mid-Level
Professionals with a solid foundation in growth marketing and proven success in previous roles:
Range: ¥6,500,000 to ¥9,000,000 per annum.
Context: Here, you’ll have more autonomy and will lead specific projects or areas within the growth marketing domain.
Senior-Level
Highly experienced professionals with a significant track record of success and leadership in growth marketing:
Range: ¥9,500,000 to ¥15,000,000 or more per annum.
Context: At this level, you’re expected to drive major initiatives, innovate growth strategies, and possibly lead a team or a significant portion of the marketing department.
Specialized Skills or Roles
For those with highly specialized skills, such as extensive experience in data science or international market expansion, or for roles in particularly high-growth or high-demand areas:
Range: This can vary widely, but salaries can go well above ¥15,000,000, depending on the specific expertise and value brought to the company.
Growth Marketing FAQ (B2C)
How important is technical expertise in this role?
Technical expertise is crucial. You'll need to be comfortable with a variety of digital marketing tools and analytics platforms. Knowledge of HTML, CSS, JavaScript, and SQL, while not always mandatory, can give you a significant edge, especially in tasks like landing page optimization and A/B testing.
Can I transition to this role from a different marketing background?
Yes, you can transition from different marketing backgrounds, especially if you have a strong foundation in digital marketing principles and a data-driven mindset. Experience in A/B testing, SEO, and paid acquisition strategies will be particularly beneficial.
What’s the balance between creativity and analytics in growth marketing?
Growth marketing in tech requires a balanced mix of creativity and analytics. While data analysis is fundamental to understanding user behavior and guiding strategy, creativity is essential for designing impactful marketing campaigns and innovative approaches to growth challenges.
Is experience in the tech industry necessary for this role?
While having prior experience in the tech industry is advantageous, it's not always a necessity. However, a keen interest in and understanding of tech products, along with the ability to quickly adapt to tech-related trends and consumer behaviors, is important.
How significant is collaboration with other teams in this role?
Collaboration is key. You'll need to work closely with various teams, including Product Marketing, Brand Marketing, Editorial, Engineering, and Analytics, to ensure cohesive and effective growth strategies.
What role does global market knowledge play in this position?
Having a global perspective is important, especially for optimizing campaigns for different international markets. Understanding cultural nuances and regional marketing trends can significantly impact the success of your strategies.
How do I apply to work as a Growth Marketer in Japan?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Performance Marketing in B2C Tech
What is Performance Marketing?
Performance Marketing is all about using targeted advertising strategies to drive sales and engage customers.
You'll be focusing on creating and managing ad campaigns across various digital platforms to achieve concrete business results.
Utilizes data-driven tactics to boost online sales.
Involves managing ads on platforms like Facebook, Twitter, and Google Ads.
Tailored to meet specific performance metrics like click-through rates and conversions.
Performance Marketing Responsibilities
As a Performance Marketing Manager in the tech industry, your role is multifaceted and crucial for driving growth and customer engagement. Your responsibilities include:
Campaign Development and Management:
You will be responsible for managing the development of both global and regional campaigns, including communicating strategies, plans, and progress to internal teams and stakeholders. Your role involves driving the launch and optimizing performance marketing campaigns to achieve key performance indicators (KPIs).
Cross-departmental Collaboration:
Manage workflow for cross-departmental projects, ensuring tactical deliverables are met. This includes coordinating with creative teams for assets like landing pages, emails, and digital assets that support activities across various groups.
Data-Driven Creativity:
Work with designers and copywriters within the brand team to create compelling and effective creatives. Your creativity will be backed by data and analytics, ensuring campaigns resonate with target audiences.
Tracking and Analytics:
Collaborate with the analytics team and agency partners to ensure appropriate tracking is in place for all campaigns. This role requires a detailed and analytics-obsessed approach to assess campaign performance continuously.
Strategy and Execution:
Support test and learn activities, including planning A/B testing and other experimentation methods to refine ad copy, creative, landing pages, and audience targeting for improved campaign performance.
Media and Leadership Collaboration: Participate in and develop media briefs in conjunction with brand and leadership teams. You'll be the central point of contact for additional business lines as the company grows and scales.
Reporting and Optimization:
Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights. Continuously review and optimize campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners.
Enhancing Customer Experience:
Collaborate with design teams to enhance landing page and website conversion rates and stay up-to-date with industry trends and competitive landscape to identify opportunities and threats.
Alignment with Business Goals:
Collaborate with cross-functional teams to ensure marketing efforts align with overall business goals and contribute to the company's growth and scale.
Performance Marketing KPI + Targets
In the dynamic world of Performance Marketing in the tech industry, focusing on specific KPIs and targets is essential. Here's what you will be aiming for:
Customer Acquisition:
A primary goal will be to reduce Customer Acquisition Costs (CAC) while maximizing the number of new customers acquired through your campaigns.
Conversion Optimization:
You'll focus on increasing conversion rates across various marketing channels, including search, programmatic, digital out-of-home, social, email, and emerging digital platforms. This involves refining strategies based on performance data.
Efficiency and Performance Maximization:
Formulate and support operational policies for performance marketing channels like APP, SEM, SEO, display advertising, social advertising, and affiliate marketing to ensure efficiency and high performance.
Return on Investment (ROI):
Your strategies should be designed to maximize ROI, making sure that every dollar spent on marketing brings in higher returns.
Lifetime Value (LTV) Improvement:
In your role, enhancing the Lifetime Value of customers globally will be crucial. You'll design and implement CRM strategies and communications that improve the customer experience and retain them for longer periods.
Sales and Revenue Targets:
You will be responsible for hitting specific sales and revenue targets, ensuring that marketing efforts contribute significantly to the bottom line.
Campaign Performance Analysis:
Regularly analyze campaign performance using tools like Google Analytics or Adobe Analytics. Your job involves translating this data into actionable insights that can refine future marketing strategies.
Market Response and Adaptation:
Stay attuned to market changes and adjust your marketing tactics accordingly. This includes keeping an eye on the competitive landscape and adapting your strategies to maintain a competitive edge.
Global and Regional Campaign Management:
As you manage campaigns both globally and regionally, ensuring they meet their respective targets will be a key part of your role.
Performance Marketing Requirements
To thrive as a Performance Marketing Manager in tech, particularly in a dynamic environment like Tokyo's tech scene, you need a specific set of skills and experiences. Here's what you should bring to the table:
Proven Industry Experience:
You should have substantial experience, ideally 8 or more years, in performance media or marketing management. Experience in a similar role within a dynamic and competitive industry is highly desirable.
Digital Advertising Expertise:
Proficiency with various digital advertising platforms is crucial. You need to be adept at managing and optimizing campaigns across these platforms.
Strong Analytical Skills:
A strong foundation in data-driven decision-making is required. You should be comfortable interpreting data and using it to guide your marketing strategies.
SEO and SEM Knowledge:
Familiarity with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is essential. These skills are key to driving traffic and engagement.
Marketing Analytics Tools Proficiency:
Experience with marketing analytics tools such as Google Analytics and Adobe Analytics will help you track and evaluate the success of your campaigns.
Marketing Automation Experience:
Hands-on experience with marketing automation tools like HubSpot, Salesforce, or Adobe is a plus. These tools are integral for efficient campaign management.
Creative Thinking and Problem-Solving:
You need to be able to think creatively and solve problems effectively. Your role involves constantly finding new and innovative ways to reach and engage customers.
Excellent Communication and Presentation Skills:
Strong communication skills are vital, both for presenting your strategies and results to stakeholders and for collaborating effectively with team members.
Project Management and Organizational Skills:
You should possess strong project management skills, capable of handling multiple projects simultaneously while maintaining attention to detail.
Global Market Experience:
Experience with global markets and location-based businesses, particularly in travel and hospitality, is highly advantageous.
Language Skills:
Business-level English proficiency is required, and a conversational level of Japanese is preferred, but not mandatory.
Performance Marketing Salary Range
Entry-Level (0-2 years of experience)
Range: For those just starting in performance marketing, salaries typically range from ¥3,000,000 to ¥5,000,000 per annum.
Expectations: At this level, you'll be expected to have a foundational understanding of digital marketing platforms and analytics tools. Creativity, eagerness to learn, and the ability to work under guidance are key.
Mid-Level (3-5 years of experience)
Range: With a few years of experience, Performance Marketing Managers can expect to earn between ¥6,000,000 to ¥9,000,000 per annum.
Expectations: Mid-level professionals should have a proven track record of managing successful campaigns, strong analytical skills, and the ability to work more independently. Effective communication and a deeper understanding of marketing strategies are essential.
Senior-Level (6+ years of experience)
Range: Senior Performance Marketing Managers, especially those with over 6 years of experience, can see salaries ranging from ¥10,000,000 to ¥15,000,000 or more per annum.
Expectations: At this level, you should possess extensive experience in digital marketing, with a strong portfolio of successful campaigns. Leadership skills, strategic thinking, and the ability to drive significant impact on business outcomes are crucial.
Director/Head of Performance Marketing
Range: For those in directorial positions or heading the performance marketing department, the salary can exceed ¥16,000,000, potentially going much higher based on the company's size and market presence.
Expectations: Individuals in these roles are expected to have extensive experience and a proven track record in leading teams, strategic planning, and significant contributions to a company's growth. Expertise in global market trends and the ability to make high-level decisions are key.
Performance Marketing FAQ
What's the difference between Performance Marketing and traditional marketing?
Performance Marketing focuses on driving specific actions and is highly data-driven. It's about measurable outcomes like clicks, conversions, and sales. Traditional marketing, on the other hand, aims at brand awareness and is not directly measurable.
What digital platforms are crucial in this role?
Key platforms include Google Ads, Facebook, Twitter, LinkedIn, and Instagram. Familiarity with programmatic advertising platforms, SEO tools, and email marketing platforms like Mailchimp or HubSpot is also important.
How important is creativity in Performance Marketing?
Creativity is crucial for developing compelling ad copy and visuals, and for innovating new ways to reach and engage your target audience. It's about combining creative thinking with data to drive results.
Is experience in tech necessary for a role in Performance Marketing in the tech industry?
While not always mandatory, having experience in the tech industry can be beneficial. It helps to understand the unique dynamics of tech products and the tech-savvy audience you'll be marketing to.
How does Performance Marketing in tech differ from other industries?
Performance Marketing in tech often involves marketing products that are constantly evolving and requires a deeper understanding of technical aspects. It's a fast-paced environment that frequently adapts to new technologies and platforms.
What's the role of data analytics in Performance Marketing?
Data analytics is central to Performance Marketing. It involves analyzing data from your campaigns to understand what's working and what's not, enabling you to make informed decisions and optimize your strategies for better results.
How can one stay updated with the latest trends in Performance Marketing?
Regularly reading industry blogs, attending webinars and conferences, and being part of professional marketing groups or online communities can help you stay current with the latest trends and best practices.
Can you transition from a different marketing role into Performance Marketing?
Yes, many skills from other marketing roles are transferable, especially if you have a strong foundation in digital marketing. A willingness to learn and adapt to the data-driven and tech-centric nature of Performance Marketing is key.
How do I apply to be a performance marketer?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Paid Social Manager Position in B2C Tech
What is a Paid Social Media Manager?
As a Paid Social Manager, you're at the forefront of driving user engagement and acquisition through targeted social media advertising. Your role involves not just running ads but using data analytics to pinpoint and captivate the right audience. It's a role that blends creativity with analytical prowess, making you a key player in the digital marketing landscape.
You manage and optimize paid social media campaigns.
You use data to target ads effectively, ensuring they reach the desired audience.
You play a pivotal role in driving user growth and engagement through social platforms.
Paid Social Manager Requirements
In this pivotal role, your expertise in paid social marketing is key to driving user acquisition and engagement for Kiseki. Your skill set must be a unique blend of technical knowledge, analytical prowess, and creative thinking. Here's what you bring to this role:
Deep Knowledge in Digital Advertising:
You have a solid understanding of web and app promotion strategies. This includes not just familiarity but proficiency in navigating and leveraging platforms for maximum impact.
Mastery of MMP and iOS SKAD Network:
You are expected to have comprehensive knowledge in Mobile Measurement Partners (MMP), including specific expertise in the iOS SKAD Network. This is crucial for tracking and optimizing campaign performance.
Analytical Acumen:
Good analytical skills are a must. You're adept at analyzing data, developing actionable insights, and implementing strategies that drive results. Your ability to decipher data trends and translate them into successful campaigns is vital.
Proficiency in Social Media Tools:
You should be skilled in using tools like Facebook Business Manager. This includes running A/B tests, developing creative hypotheses, and effectively managing ad campaigns.
Creative Collaboration:
You are expected to generate ideas and tasks for creative production. Involving a design team and copywriters, you'll compile relevant TOR for creating advertising creatives. Your role involves not just directing but actively collaborating in the creative process.
Language Proficiency:
Fluency in Japanese is highly desirable, ideally at a native level, paired with a strong command of English (B1+ or ideally fluent). This linguistic proficiency is key in navigating a global platforms and interacting with a diverse team.
Facebook Certification:
While not a strict requirement, having a Facebook Certification is a significant plus. It demonstrates a formal understanding and proficiency in one of the most critical tools for your role.
Business Intelligence (BI) Tools:
Being proficient with BI instruments and spreadsheets is crucial. This skill will aid in tracking business metrics and making informed decisions.
Soft Skills:
Beyond technical abilities, you should possess a proactive approach, be result-focused, and open to exploring new, unconventional ideas. Your role involves not just executing tasks but contributing to team discussions and initiatives.
Paid Social Manager KPIs + Targets
In the role of Paid Social Manager for Kiseki, your performance will be measured against a series of Key Performance Indicators (KPIs) and targets. These metrics are crucial in evaluating the effectiveness of your strategies and campaigns in driving user acquisition and engagement. Here’s what you'll be focusing on:
User Acquisition:
A core metric, this involves measuring the number of new users acquired through your paid social campaigns. Your strategies should be aimed at not just attracting users but ensuring they are a right fit for the Kiseki platform.
Campaign Performance and Conversion Rate:
You will be responsible for tracking the performance of advertising campaigns across various channels. This includes monitoring conversion rates, which measure how effectively your campaigns are converting viewers and clicks into active, engaged users on the platform.
Growth Metrics:
Apart from user acquisition, you'll also focus on overall growth metrics. This involves assessing how your strategies contribute to the expansion of the user base and an increase in user engagement on the platform.
Cost Per Acquisition (CPA):
Keeping an eye on the cost involved in acquiring each new user is vital. You should aim to optimize campaigns to reduce CPA while maintaining or improving the quality of user acquisition.
Retention Rate:
While acquiring new users is important, retaining them is equally critical. You'll track how many users stay engaged with the platform over time, which is a key indicator of the long-term success of your campaigns.
A/B Testing of Creatives:
Part of your role involves testing different advertising creatives to see which performs best. This means regularly conducting A/B tests and using the insights gained to refine and improve future campaigns.
ROI Analysis:
You are expected to analyze the return on investment (ROI) of the campaigns. This involves evaluating the effectiveness of your advertising spend in relation to the revenue generated.
Market and Competitor Analysis:
Keeping abreast of market trends and competitor strategies is key. You'll be expected to conduct regular analyses to understand how Kiseki stands in the market and how to stay ahead of competitors.
Paid Social Manager Requirements
As a Paid Social Manager, your role is not just about managing ads; it's about crafting a narrative and connecting people. Your skills, experience, and attributes are crucial in driving the success of the marketing efforts. Here's what you need to bring to this role:
Expertise in Digital Advertising:
You should have a deep understanding of web and app promotion strategies. This includes hands-on experience with digital advertising platforms and a track record of successfully managed campaigns.
Mastery of MMP and iOS SKAD Network:
In-depth knowledge of Mobile Measurement Partners (MMP) and specific expertise with the iOS SKAD Network are essential. This expertise is crucial for accurately tracking and optimizing campaign performance.
Analytical Skills:
Strong analytical capabilities are a must. You should be proficient at analyzing data, developing insights, and implementing data-driven strategies. This includes proficiency in tools like Facebook Business Manager, BI instruments, and spreadsheets.
Creative Collaboration:
Your role involves generating ideas and tasks for creative production. You'll need to collaborate effectively with design teams and copywriters, ensuring the creation of compelling advertising creatives that resonate with the target audience.
Language Proficiency:
Fluent Japanese, ideally native-level, coupled with strong English skills (at least B1+), is important for effective communication within the global team and with the platform's diverse user base.
Facebook Certification:
While not mandatory, having a Facebook Certification is a significant advantage, demonstrating a formal understanding and proficiency in a critical tool for your role.
Soft Skills:
Your soft skills play a crucial role. This includes a proactive approach, result-focused mindset, and openness to exploring new and unconventional ideas. You should be ready to contribute to team discussions and initiatives with a global perspective.
Paid Social Manager Salary Range by Seniority
Entry-Level Paid Social Manager
For those just starting out or with limited experience in paid social marketing:
Estimated Salary Range: ¥4,000,000 to ¥6,000,000 annually.
Key Characteristics: This range typically applies to individuals with a foundational understanding of paid social campaigns and basic experience in digital marketing tools but lack extensive hands-on experience.
Mid-Level Paid Social Manager
For those with a few years of relevant experience and a proven track record in similar roles:
Estimated Salary Range: ¥7,000,000 to ¥10,000,000 annually.
Key Characteristics: Candidates in this range often possess solid experience in managing successful paid social campaigns, a strong understanding of analytics and optimization, and the ability to collaborate effectively with creative teams.
Senior-Level Paid Social Manager
For highly experienced professionals with a wealth of knowledge and expertise in paid social marketing:
Estimated Salary Range: ¥11,000,000 to ¥15,000,000 or higher annually.
Key Characteristics: This level is for those with extensive experience and a strong track record of significant achievements in paid social marketing. These candidates are expected to have strategic thinking, leadership skills, and the ability to drive innovative marketing solutions.
Paid Social Manager FAQ
How important is experience with BI tools in this role?
Experience with Business Intelligence (BI) tools is very important. You'll rely on these tools for data analysis, tracking business metrics, and making informed decisions. Proficiency in BI tools helps in understanding market trends, campaign performance, and user behavior.
Can I apply if my Japanese is not native but I am fluent in English?
Yes, you can apply if you are fluent in English. However, fluency in Japanese is highly desirable and can be a significant advantage. Your ability to understand and engage with the Japanese market is crucial.
What's the balance between creative and analytical tasks in this role?
The role requires a balance between creativity and analytics. While you'll need to be data-driven in your approach to campaign management and optimization, creative thinking is essential for developing effective advertising creatives and marketing strategies.
Is previous experience in the dating tech industry required?
While previous experience in the dating tech industry can be an advantage, it is not a strict requirement. Relevant experience in paid social marketing and a strong understanding of digital advertising principles are more critical.
What opportunities for professional development does this role offer?
This role offers significant opportunities for professional growth, including exposure to international marketing strategies, working with a diverse team, and staying abreast of the latest trends in digital marketing.
How do I apply to be a Paid social manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
User Acquisition Marketing Manager in B2C Tech
What is User Acquisition (UA) in Marketing?
UA stands for User Acquisition. It refers to marketing with the goal acquisition of new users for apps and mobile games.
User Acquisition Marketing, particularly in the realm of casual mobile games, is about leveraging modern marketing technology to attract new users to a platform or service.
In this role, you are at the forefront of expanding a game's user base, using innovative strategies to draw in and retain players.
User Acquisition Marketing Manager Responsibilities
As a User Acquisition Team Lead, your role is multifaceted and pivotal to the success of your organization’s marketing efforts. Here’s a breakdown of the responsibilities you’ll undertake:
Team Leadership and Development:
You'll be responsible for leading a team of User Acquisition Managers. This includes hiring and training new UAMs, ensuring they're equipped with the necessary skills and knowledge to excel in their roles.
User Acquisition Strategy:
You'll play a key role in acquiring users worldwide for casual mobile games. It’s your responsibility to devise and implement effective strategies that resonate with your target audience.
Budget Management:
Managing a significant UA budget efficiently will be one of your key duties. You’ll need to deliver on ROI/ROAS goals while ensuring the budget is utilized optimally.
Innovation and Adoption of New Techniques:
Ensuring your team adopts state-of-the-art approaches to user acquisition is crucial. Staying ahead in the ever-evolving field of mobile marketing will be a constant task.
Partnership Management:
Owning relationships with various channels and partners is vital. You'll be the primary point of contact, ensuring these partnerships are fruitful and align with your marketing goals.
Cross-Team Collaboration:
Collaborating with other teams, such as ASO and creative teams, will be essential for holistic marketing strategies. Your role involves ensuring all efforts are synchronized and effective.
Market Analysis:
Staying updated on market opportunities, competitors, and trends will help you steer your strategies in the right direction. A deep understanding of the market is imperative for your success in this role.
User Acquisition Marketing Manager KPIs + Targets
In the User Acquisition Team Lead position, your performance will be measured against several key indicators and targets, each playing a crucial role in evaluating the success of your strategies and the efficiency of your team. Here’s an in-depth look at these metrics:
Return on Investment (ROI):
This is a fundamental KPI. You're expected to not just meet but exceed ROI goals. Efficiently allocating and utilizing the budget to maximize returns will be a key part of your role.
Return on Ad Spend (ROAS):
Similar to ROI, ROAS is specifically focused on the returns generated from advertising expenditures. Delivering on ROAS goals while managing a significant UA budget highlights your ability to craft and execute efficient advertising strategies.
User Acquisition Cost (UAC):
Keeping the cost of acquiring new users in check is essential. Balancing spending with user value is critical.
Retention Rates:
It’s not just about acquiring new users; how well these users are retained over time is also a key metric. You'll need strategies that not only attract users but also engage them effectively to ensure long-term retention.
Conversion Rates:
This involves the effectiveness of your campaigns in converting prospects into active users. Monitoring and optimizing conversion rates across various channels is a crucial part of your role.
User Engagement Metrics:
Metrics like daily active users (DAU) and monthly active users (MAU) provide insights into user engagement and the overall health of the user base.
User Acquisition Marketing Manager Requirements
Experience in Team Leadership:
A minimum of 1 year of experience in leading a User Acquisition team, preferably of at least 3 people.
Proven track record of successfully hiring, training, and managing a team, with a focus on fostering growth and efficiency.
User Acquisition Expertise:
At least 1 year of experience in user acquisition specifically for casual mobile games, and a total of 2-3 years of experience in mobile user acquisition.
Demonstrated ability to manage large user acquisition budgets effectively, both at the team and individual levels.
Technical Proficiency:
Advanced knowledge of Microsoft Excel. Familiarity with Power Query/Power Pivot is a great bonus.
Demonstrated experience with top video networks, DSPs (Demand-Side Platforms), and/or social networks.
A solid understanding of the technology behind mobile advertising, including MMP (Mobile Measurement Partners), attribution models, DSPs, and auction mechanics.
Language Skills:
Good spoken and written English is essential. This is important for effective communication within a diverse team and with international partners.
Analytical and Strategic Thinking:
The ability to analyze data and trends to inform strategic decisions. Strong analytical skills are essential for understanding market dynamics and user behavior.
Additional Desirable Skills:
Experience in re-engagement strategies and acquiring users for mobile games from TOP-100 grossing charts is highly valued.
The ability to innovate and stay abreast of the latest trends and technologies in mobile gaming and user acquisition.
User Acquisition Marketing Manager Salary Range
In the field of User Acquisition, particularly in the tech and mobile gaming sector in Tokyo, compensation can vary significantly based on the level of seniority. Here's a breakdown:
Entry-Level (Less experienced UAMs)
Range: Approximately ¥3,500,000 to ¥5,000,000 annually.
Context: At this level, you will start in user acquisition or transition from a related field. Your focus would be on learning the ropes, managing smaller budgets, and assisting in campaigns under guidance.
Mid-Level (Experienced UAMs)
Range: Approximately ¥6,000,000 to ¥9,000,000 annually.
Context: With a few years of experience, you would be expected to manage larger budgets independently, drive successful user acquisition campaigns, and start showing potential for leadership.
Senior-Level (Team Lead)
Range: Approximately ¥10,000,000 to ¥15,000,000 annually.
Context: As a User Acquisition Team Lead, you're at the helm of strategic decision-making. This includes managing a significant UA budget, leading a team, and delivering on high-level KPIs like ROI and ROAS.
Top Executive Level (Head of User Acquisition or Similar)
Range: ¥16,000,000 and above annually.
Context: At this echelon, you're likely overseeing multiple teams, strategizing on a company-wide scale, and involved in high-stake negotiations and decisions. Your role would influence the direction of the company's overall marketing efforts
User Acquisition Marketing Manager FAQ
How crucial is it to have prior experience in mobile gaming for this role?
It's quite important. The JD emphasizes the need for experience specifically in user acquisition for casual mobile games. This background helps you understand the unique dynamics and consumer behaviors of the mobile gaming market.
Can you transition into this role from a different area of marketing?
Yes, a transition is possible, especially if you have a strong foundation in digital marketing and user acquisition strategies. However, direct experience in mobile gaming or a similar field will give you an edge.
What are the growth opportunities within the field of User Acquisition?
There's significant room for growth in this field. You can advance to higher leadership roles, specialize in analytics or strategy, or even transition to other areas of marketing within the tech industry.
Is a deep understanding of mobile technology necessary for this role?
A solid understanding of mobile advertising technology, like MMPs (Mobile Measurement Partners) and DSPs (Demand Side Platforms), is crucial. This knowledge helps in making informed decisions about ad placements and user targeting.
How important are data analysis skills in this role?
Data analysis skills are extremely important. You'll be expected to analyze campaign performances, user engagement metrics, and financial ROI/ROAS data to inform strategies and decisions.
Can expertise in a specific gaming genre give me an advantage?
Yes, expertise in the specific genre of games your company focuses on can be advantageous. Understanding player motivations and behaviors in that genre can lead to more effective user acquisition strategies
How do I apply to work in User Acquisition?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Live Operations Marketing Manager in Mobile Gaming
What is a LiveOps Marketing Manager?
In the role of a Live Operations Marketing Manager in the mobile gaming industry, you're at the helm of keeping a game vibrant and engaging. Similar to roles at companies known for popular mobile games, your responsibility revolves around sustaining continuous interaction with the gaming community. You'll oversee communications about updates and events, ensuring that players are always excited and well-informed about the latest developments.
LiveOps Responsibilities
As a Live Operations Marketing Manager in mobile gaming, your role is multifaceted and crucial for the game's ongoing appeal and success. Here's a more detailed breakdown of your responsibilities:
In-depth Game Knowledge:
Become intimately familiar with the game's content, mechanics, and live operations. Understand every aspect of the game to effectively market it to your audience.
Marketing Plan Development:
Lead the development and implementation of comprehensive marketing plans. These plans should focus on communicating upcoming in-game events, such as rare monster appearances, and new features to keep the player base engaged and informed.
Effective Communication:
Ensure that accurate and up-to-date information about the game is effectively communicated to existing players. This involves managing content across multiple channels, including in-app news, blog posts, and social media platforms.
Cross-functional Collaboration:
Work closely with marketing teammates, game producers, game designers, and other partners. Collaborate to develop marketing strategies that resonate with the audience and align with the game's vision and objectives.
Data Analysis and Insights:
Regularly analyze performance data to assess the effectiveness of marketing strategies. Use these insights to guide and optimize future marketing plans and initiatives.
Relationship Management:
Establish and maintain strong, productive relationships with internal teams and external partners. This ensures smooth operation and execution of marketing initiatives.
Trend Awareness:
Stay abreast of the latest trends in mobile gaming and digital advertising. Apply this knowledge to ensure that your marketing strategies are innovative, competitive, and effective.
Strategic Teamwork:
Engage in regular communication and collaboration with cross-functional teams. Attend meetings and contribute meaningfully to discussions to align marketing strategies with broader business goals.
Hybrid Working Environment:
Adapt to a fast-paced hybrid work environment. This includes managing responsibilities both in-office and remotely, with the flexibility to handle dynamic situations effectively.
LiveOps Requirements
To thrive in the role of a Live Operations Marketing Manager, certain qualifications and skills are indispensable. These not only include formal education and work experience but also specific competencies and personal attributes that are crucial in this dynamic field.
Relevant Experience:
Proven experience in leading marketing initiatives, particularly in a live service mobile game environment, is essential. This experience demonstrates your ability to manage projects from conception to completion.
Project Management Skills:
Familiarity with project management software such as JIRA and Asana is highly beneficial. It indicates your proficiency in managing marketing projects effectively.
IP Management Experience:
Experience working with third-party intellectual property (IP) is a significant plus. This includes operating within strict brand standards and navigating brand feedback and approval processes, ensuring compliance and alignment with the game's branding.
Language Proficiency:
Being native in Japanese is crucial for this role, considering the location and primary audience. Additionally, business-level proficiency in English is a considerable advantage, allowing for effective communication in a global context.
Communication Skills:
Excellent communication and interpersonal abilities are key. You need to work effectively with diverse teams, including game producers, designers, marketing agencies, and external partners.
Analytical and Data-Driven Approach:
A highly analytical mindset is required, enabling you to make data-driven decisions. This skill is essential for understanding market trends, player behavior, and the effectiveness of marketing strategies.
Passion for Gaming:
A deep understanding of and passion for mobile gaming and its audience is crucial. This passion drives the creative and strategic aspects of your role, ensuring that your marketing efforts resonate with the gaming community.
Adaptability:
The ability to work in a fast-paced, hybrid environment is necessary. This includes handling stress appropriately, being adaptable to dynamic situations, and solving practical problems efficiently.
Team Collaboration:
Experience in working on cross-functional teams is vital. You should be adept at communicating effectively through both written and verbal means, including in synchronous interactions with others.
These requirements paint a clear picture of what you need to bring to the table as a Live Operations Marketing Manager. It's a role that demands not just technical skills and experience, but also a deep understanding of the gaming culture, excellent communication abilities, and a flexible, adaptable approach to work.
LiveOps KPIs + Targets
In the role of a Live Operations Marketing Manager, your success will be measured by a range of Key Performance Indicators (KPIs) and targets. These metrics are essential for evaluating the effectiveness of your marketing strategies and for guiding future initiatives. Here's a detailed look at the key KPIs and targets you should focus on:
Player Engagement Levels:
Monitor how engaged players are with in-game events. This includes tracking participation rates, duration of engagement, and feedback on these events.
Conversion Rates:
Assess the effectiveness of marketing campaigns in converting communications into active gameplay. This involves analyzing how many players participate in events or utilize new features as a result of your marketing efforts.
Player Base Growth:
Keep a close eye on the growth of the player base. This includes not only attracting new players but also re-engaging lapsed players through targeted marketing strategies.
Retention Rates:
Measure how well your strategies retain players over time. High retention rates indicate successful ongoing engagement and a strong connection between the game and its community.
Customer Lifetime Value (CLV):
Calculate the total value a player brings over their entire engagement period with the game. This helps in understanding the long-term impact of your marketing strategies.
In-App Purchases and Monetization:
Monitor the effectiveness of marketing efforts in driving in-app purchases. This includes analyzing the revenue generated from such purchases as a result of promotional activities.
Feedback and Community Sentiment:
Regularly gather and analyze player feedback, both quantitatively and qualitatively. This insight helps in understanding player satisfaction and areas for improvement.
Brand Alignment and Compliance:
Ensure that all marketing activities align with the game’s brand and meet any necessary compliance standards. This is especially important if working with third-party intellectual property.
Project Management Efficiency:
Track the efficiency and effectiveness of managing marketing projects, including timelines, budget adherence, and resource allocation.
LiveOps Salary Range
The salary for a Live Operations Marketing Manager in the mobile gaming sector can vary widely depending on factors such as experience, the specific company, and the game's success. Here's a breakdown by seniority:
Entry-Level Positions:
For those just starting out or with minimal experience in this role, salaries can range from approximately ¥4,000,000 to ¥6,000,000 per annum. At this stage, you're likely to be learning the ropes and supporting more senior team members.
Mid-Level Positions:
With several years of experience and a proven track record in similar roles, you can expect to earn between ¥7,000,000 and ¥10,000,000 per annum. In these positions, you'll be taking on more responsibility, leading projects, and possibly managing a small team.
Senior-Level Positions:
For highly experienced professionals who have demonstrated success in this field, salaries can exceed ¥11,000,000 per annum. At this level, you're expected to lead major marketing initiatives, drive strategy, and possibly oversee a significant portion of the company's marketing operations.
LiveOps FAQ
What distinguishes a Live Operations Marketing Manager in mobile gaming from other marketing roles?
In mobile gaming, a Live Operations Marketing Manager specifically focuses on marketing strategies related to live game operations. This includes promoting in-game events, updates, and new features. It's a dynamic role that requires staying abreast of game changes and player preferences, unlike traditional marketing roles that deal with more static products or services.
How important is it to be a gamer or have a gaming background for this position?
While not always a strict requirement, having a gaming background or being a gamer can be highly beneficial. It provides an innate understanding of the gaming community's preferences and behaviors, which is crucial for creating effective marketing strategies that resonate with the audience.
What are the usual challenges faced in this role and how are they addressed?
Challenges include keeping up with fast-paced game developments, managing timely communications, and constantly innovating marketing strategies to keep players engaged. These are addressed by staying informed about gaming trends, using data-driven insights for decision-making, and maintaining effective cross-functional collaboration for timely execution.
How does a Live Operations Marketing Manager measure success?
Success is typically measured through KPIs like player engagement levels, conversion rates from marketing initiatives to active gameplay, growth in player base, and player retention rates. These metrics reflect the effectiveness of marketing strategies in maintaining and expanding the game's community.
What role does data analysis play in this position?
Data analysis is crucial. It involves examining player behaviors, campaign performances, and market trends to inform marketing strategies. A data-driven approach ensures that decisions are based on empirical evidence, increasing the likelihood of successful outcomes.
Can you transition from a different industry into a Live Operations Marketing Manager role?
Yes, transitioning is possible, especially if you possess transferable skills such as marketing expertise, project management, data analysis, and a passion for gaming. Familiarity with the gaming industry, even as a consumer, can be a valuable asset.
How does this role contribute to the overall success of a mobile game?
This role directly impacts player engagement and retention, which are key factors in a game's success. Effective marketing of in-game events and features keeps the game lively and interesting, encouraging ongoing player involvement and attracting new players.
How do I apply to work in mobile gaming?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Community Manager in B2C Tech
What is a Community Manager in B2C?
As a Community Manager in the B2C Tech industry, you're at the forefront of connecting a company with its users. In this role, you'll leverage community feedback to shape products and campaigns. You're not just managing social media; you're creating community-centric campaigns and engagement plans to support new features, events, and corporate social responsibility activities, working alongside marketing teams to drive user engagement and brand loyalty.
Responsibilities as a Community Manager
In your role as a Community Manager in the B2C tech space, your responsibilities are both diverse and integral to building and maintaining a strong, engaged community. Here's a detailed breakdown based on your notes:
Building and Fostering Community:
Develop a robust and interactive community of users on forums and various social media channels. Your direct interaction and engagement-focused campaigns are key to cultivating a strong community presence.
Leading Community Campaigns:
Take the helm in developing cross-channel community campaigns. Whether it’s for product launches, new feature rollouts, or special events, your leadership will drive their success.
Content Creator Collaboration:
Identify and support community content creators. Act as a primary point of contact for fan sites and organizers, facilitating a supportive environment for user-generated content.
Amplifying User Content:
Identify high-quality user-generated content and find ways to amplify it within the community. This not only engages users but also promotes a sense of belonging and appreciation.
Global Community Sensitivity:
Work with regional community managers to ensure that campaigns are culturally sensitive and impactful on a global scale. Your understanding of regional nuances is crucial here.
Sentiment Analysis and Reporting:
Build detailed qualitative and quantitative sentiment reports. Tracking trends and opportunities for improvement will be vital in shaping community strategy.
Voice of the Community:
Represent the community’s perspective in cross-functional meetings. Your role is to ensure that the community’s voice is heard and considered in various aspects of the business.
Online and Event Representation:
Act as the face of the company online and at events. Your presence and engagement at these touchpoints solidify the bridge between the company and its community.
Cross-Functional Collaboration:
Regularly collaborate with other team members, particularly the product and marketing teams. Your insights are essential in aligning community initiatives with broader business objectives.
Hybrid Work Environment Adaptability:
You'll be expected to work in a dynamic, fast-paced hybrid environment. Balancing office and remote work, particularly with a requirement to be in-office on certain days, is part of this role.
Community Manager KPIs + Targets (B2C)
As a Community Manager, your performance will be evaluated based on various KPIs and targets. These indicators are essential for assessing the effectiveness of your community engagement strategies and their impact on the brand's presence and growth. Here’s a detailed look based on your notes:
Community Growth:
Track the community growth, such as new members joining forums and social media platforms. Targets include specific growth percentages over set periods.
Engagement Metrics:
Monitor the level of engagement within the community. This includes likes, comments, shares, and active participation in discussions and campaigns.
Campaign Performance:
Evaluate the success of community campaigns, including product launches and events. Key metrics include participant numbers, engagement rates, and qualitative feedback from the community.
Content Creator Engagement:
Measure the effectiveness of interactions with community content creators and influencers. Metrics could include the reach of shared content and the level of engagement it generates.
User-Generated Content Amplification:
Track the amount and impact of user-generated content that is identified, amplified, and shared. Targets could involve the number of features or highlights of community content per month.
Sentiment Analysis:
Conduct regular sentiment analysis within the community. This involves quantifying positive, neutral, and negative sentiments and identifying trends or shifts in community perception.
Cross-Regional Campaign Impact:
For global campaigns, assess their effectiveness across different regions, ensuring cultural relevance and engagement.
Event Attendance and Online Presence:
Set targets for both online engagement and physical presence at events, measuring the impact of your participation.
Collaboration Success:
Evaluate the effectiveness of your collaboration with other teams, such as product and marketing, in terms of how well community feedback is integrated into broader company strategies.
Community Manager Requirements (B2C)
The role of a Community Manager, particularly in tech and gaming sectors, is integral for engaging and growing the user base. Here are the key requirements you should meet if you're considering this position:
Experience in Community Management:
Prior experience in managing online communities, especially in tech or gaming industries, is essential. This includes understanding community dynamics and effectively engaging with members.
Experience in using community platforms and social media tools to build and maintain active and positive community engagement.
Communication
Excellent communication skills, both written and verbal, are crucial. You should be able to convey messages clearly and engagingly, tailoring your communication style to different audiences.
Multilingual capabilities are a plus, especially if the community spans across different countries and languages.
Understanding of Tech/Gaming Trends:
A strong grasp of current trends and topics in the tech and gaming world is important. You should be able to relate to the community’s interests and stay informed about relevant industry developments.
Customer Service Oriented:
A customer service mindset is key, as you will often be the first point of contact for community feedback, concerns, and questions.
Ability to address and resolve community issues in a timely and empathetic manner.
Analytical Skills:
Analyzing community engagement metrics and using insights to guide strategy is part of the role. You should be comfortable with basic data analysis and reporting.
Content Creation Skills:
Proficiency in creating engaging content that resonates with the community. This includes written posts, images, videos, and live streaming content.
Skills in using content creation tools and software are beneficial.
Additional Desired Qualifications:
Experience in organizing and managing community events, both online and offline.
Familiarity with SEO principles and practices is a bonus, as it can enhance the visibility of community content.
Community Manager Salary Range by Seniority (B2C)
Entry-Level (0-2 years of experience):
At this level, you're likely starting out in the field of community management, possibly with some transferable skills from related areas.
Salary Range: In Tokyo, entry-level Community Managers can expect a salary range of approximately ¥3,000,000 to ¥5,000,000 per annum.
Mid-Level (3-5 years of experience):
With a few years of experience, you're expected to handle more complex community management tasks with greater autonomy. You will be responsible for smaller teams or specific community segments.
Salary Range: Mid-level Community Managers can typically earn between ¥5,000,000 to ¥8,000,000 per annum in Tokyo.
Senior-Level (6+ years of experience):
At a senior level, you're expected to have extensive experience in managing large, diverse communities, potentially across multiple platforms. Leadership skills, strategic planning, and advanced problem-solving abilities are key.
Salary Range: Senior Community Managers, especially those with specialized skills or experience in high-demand areas, can command salaries ranging from ¥8,000,000 to ¥12,000,000 or more per annum.
Team Lead/Managerial Roles:
If you progress to managing a team of community managers or a particularly large and active community, your responsibilities – and compensation – can increase significantly.
Salary Range: For managerial or team lead roles, salaries can start from around ¥10,000,000 and go upwards, depending on the size and scope of your responsibilities.
Community Manager FAQ (B2C)
What is the primary role of a Community Manager in the tech or gaming industry?
As a Community Manager, your primary role is to build and maintain a positive and engaging online community. This involves moderating discussions, creating content, responding to community feedback, and keeping the community informed about the latest developments in the tech or gaming world.
How important is it to have technical knowledge for a Community Manager role in tech/gaming?
While deep technical expertise isn't always necessary, having a good understanding of the tech or gaming industry, including the latest trends and technologies, is crucial. It helps in creating relevant content and engaging effectively with community members.
Can someone with a background in a non-tech industry succeed as a Community Manager in tech/gaming?
Yes, individuals from non-tech backgrounds can succeed as Community Managers in the tech/gaming industry, especially if they have strong community management skills, are quick learners, and have a genuine interest in tech/gaming.
What are the challenges faced by Community Managers in the tech/gaming industry?
Challenges can include managing a diverse group of community members with varying opinions, handling negative feedback or online conflicts, and staying updated with rapidly changing industry trends.
Is familiarity with multiple languages beneficial for a Community Manager?
Yes, being multilingual can be a significant asset, especially if the community is international. It helps in better understanding and engagement with members from different cultural backgrounds.
How can a Community Manager measure the success of their strategies?
Success can be measured through various metrics such as growth in community size, engagement rates (likes, comments, shares), and the overall sentiment and satisfaction within the community.
What role do SEO skills play for a Community Manager?
SEO skills can be beneficial in increasing the visibility and reach of community content. It helps ensure that the content created is discoverable and ranks well in search engine results, thus attracting more members to the community.
How does a Community Manager stay current with industry trends?
Staying current can involve subscribing to relevant tech/gaming news feeds, participating in industry forums or groups, attending webinars and conferences, and networking with other professionals in the field.
How do I apply to work as a Community Manager in Japan?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Product Marketing Manager in B2C Tech
What is a Product Marketing Manager?
As a Product Marketing Manager, you are at the intersection of product development and marketing strategy.
Unlike traditional marketing roles that focus broadly on a brand's range of services and products, your role hones in on specific products, especially new features or releases.
It's your job to understand and communicate the unique selling points of each product to your target audience, ensuring that they align with customer needs and market trends.
Close Collaboration with Product Teams: You'll work closely with the product team to understand new developments and features.
Focus on Individual Products and Features: Your primary goal is to market specific products or features, rather than the entire brand portfolio.
A/B Testing and Market Research: You'll engage in rigorous testing and research to refine marketing strategies.
Product Marketing Responsibilities (B2C)
In the role of a Product Marketing Manager, your responsibilities are diverse and pivotal to the success of the product and the company. Here’s a detailed look at what will be expected of you:
Marketing Strategy Development:
Create and execute marketing plans for assigned products. This involves understanding the product deeply, identifying target markets, and devising strategies that effectively communicate the product's value.
Cross-Functional Team Collaboration:
Act as the key liaison between the product, marketing, sales, and other internal teams. You'll need to ensure alignment and coordination across these departments for seamless execution of marketing strategies.
Market and Consumer Research:
Conduct thorough research to understand market trends, consumer behavior, and competitor activities. This includes surveys, focus groups, and product testing to gather relevant insights.
Budget Management:
Oversee the marketing budget for your products. Ensure all spending is within budget, approved, and optimally allocated to maximize impact and ROI.
Asset Development and Management:
Work closely with the Brand & Creative Services teams to develop marketing materials, ensuring timely and accurate production and delivery.
Product Advocacy:
Be the ambassador for your products across different territories, ensuring consistent and effective representation in all marketing efforts.
Digital Strategy Involvement:
Work with digital teams to optimize online presence and sales strategies, particularly important in the gaming industry and tech sectors.
Sales Support:
Assist the sales team with forecasting, managing inventory, and developing strategies to maximize sell-through of each product SKU.
Post-Launch Analysis:
Conduct post-launch reviews to assess the effectiveness of marketing strategies, adjusting future plans to improve performance and reach targets.
Stakeholder Communication:
Regularly update and inform internal stakeholders about product updates, marketing strategies, and performance metrics.
Continuous Learning and Adaptation:
Stay updated with the latest in marketing techniques, digital trends, and consumer preferences, adapting your strategies to stay ahead in a rapidly evolving industry.
Product Marketing KPIs + Targets (B2C)
As a Product Marketing Manager, your performance will be evaluated based on specific Key Performance Indicators (KPIs) and targets. These metrics are essential for tracking the success of your marketing efforts and making informed decisions. Here’s what you'll typically be focusing on:
Product Sales Performance:
Monitor and report on the sales figures of the products you are responsible for. Targets include achieving or exceeding predetermined sales quotas within specified timeframes.
Market Penetration and Growth:
Track how effectively your marketing strategies are penetrating the target market. Aim for growth in market share and expanding the customer base for your products.
Customer Acquisition Costs (CAC):
Measure the cost-effectiveness of your marketing strategies in acquiring new customers. The goal is to optimize and reduce CAC over time.
Conversion Rates:
Evaluate the effectiveness of marketing campaigns in converting leads into customers. This involves analyzing data from various marketing channels and optimizing strategies for better conversion.
Customer Retention and Loyalty:
Track customer retention rates and work towards enhancing customer loyalty. This includes measuring repeat purchases and customer lifetime value (CLV).
Brand Awareness and Perception:
Assess changes in brand awareness and customer perception as a result of your marketing campaigns. This could involve surveys, social media monitoring, and other market research tools.
Return on Marketing Investment (ROMI):
Calculate the return on investment for your marketing activities. This helps in understanding the financial impact of your marketing efforts and guiding future budget allocations.
Digital Engagement Metrics:
For digital products, particularly in the gaming or tech industries, metrics like app downloads, user engagement rates, and online community growth are important.
Social Media and Content Performance:
Track the reach, engagement, and conversion metrics for social media and content marketing efforts. This includes analyzing the performance of digital content, advertising campaigns, and social media activities.
Product Launch Success:
Evaluate the success of new product launches based on set objectives. This can include initial sales figures, media coverage, and customer feedback.
Product Marketing Salary Range (B2C)
The salary for a Product Marketing Manager in the tech industry, especially in a vibrant market like Tokyo, varies depending on factors such as experience, seniority, and the specific company. Here’s a breakdown by seniority:
Entry-Level (Junior Product Marketing Manager):
Experience: Typically 0-2 years in marketing or related fields.
Salary Range: Expect to earn in the ballpark of ¥4,000,000 to ¥6,000,000 per annum. At this level, you’re primarily learning and contributing to smaller parts of larger projects.
Mid-Level (Product Marketing Manager):
Experience: 3-5 years, with a track record of managing successful product marketing campaigns.
Salary Range: Salaries can range from ¥7,000,000 to ¥10,000,000 per annum. In this role, you're expected to take full ownership of projects and drive marketing strategies.
Senior Level (Senior Product Marketing Manager):
Experience: 6+ years, with extensive experience in product marketing, often with a specialization in a particular type of product or market.
Salary Range: At this level, salaries typically range from ¥11,000,000 to ¥15,000,000 or more per annum. Senior roles involve strategic planning, leadership, and potentially overseeing a team or a major product line.
Executive Level (Director of Product Marketing or higher):
Experience: Typically 10+ years, with a significant portion in leadership roles.
Salary Range: For executive-level positions, salaries can exceed ¥16,000,000 per annum. These roles involve high-level strategy, cross-functional leadership, and a significant impact on the company's direction.
Product Marketing Requirements (B2C)
To excel as a Product Marketing Manager, particularly in the tech industry in Tokyo, you'll need a combination of educational qualifications, relevant experience, and a specific skill set. Here's what you should bring to the table:
Educational Background:
A degree in marketing, business, or a related field is often essential. This provides you with foundational knowledge in marketing principles and business strategies.
Relevant Experience:
Experience in product marketing or a related role within a global organization, preferably in the games industry or a related entertainment sector, is highly valuable.
Industry Knowledge:
A strong understanding of the tech industry, especially current media trends and consumer behaviors, is crucial. Familiarity with the gaming industry and live game models is a plus.
Marketing Skills:
You should demonstrate a record of successfully delivering marketing components on time and within budget. This includes the ability to plan and execute effective marketing campaigns.
Analytical and Creative Thinking:
Being detail-oriented and possessing strong analytical skills will help you in market analysis and strategic planning. Creativity in marketing plans is also key.
Communication and Presentation Skills:
Excellent communication skills are essential for liaising with different teams and external agencies. You should also be comfortable presenting to various audiences.
Project Management Skills:
Good time management and the ability to prioritize tasks in a dynamic environment are important. This helps in managing multiple projects and deadlines efficiently.
Relationship Building:
The ability to build and maintain professional relationships within and outside the organization is vital for collaborative efforts.
Flexibility and Proactiveness:
The tech industry is fast-paced, so flexibility and the ability to react quickly are important. Being proactive in identifying and carrying out necessary tasks is also crucial.
Product Marketing FAQ (B2C)
What makes product marketing unique in the tech industry?
In the tech industry, product marketing focuses heavily on understanding and leveraging rapidly changing technologies. You'll need to be adept at translating technical features into benefits that resonate with consumers, often in a highly competitive market.
How does product marketing differ from other types of marketing?
Product marketing is specifically focused on driving demand and usage of a particular product, rather than the broader brand. It involves a deep understanding of the product's features, the target market, and the competitive landscape.
What skills are crucial for success in this role?
Key skills include market research, strategic planning, excellent communication, creativity, and the ability to understand and leverage data. Being able to adapt quickly to changes in technology and consumer preferences is also vital.
Is experience in the tech industry necessary for a product marketing manager role?
While experience in the tech industry is beneficial, it's not always necessary. Transferable marketing skills and the ability to quickly learn and adapt to the tech environment are also highly valued.
How important is it for a product marketing manager to understand data analytics?
It's quite important. Understanding data analytics allows you to measure the effectiveness of your marketing campaigns, make informed decisions, and adjust strategies based on real insights.
Can someone transition from a different marketing role into product marketing?
Absolutely! Many skills in marketing are transferable. With a willingness to learn about the product and the specific market, transitioning from a different marketing role is definitely feasible.
What are the challenges of being a Product Marketing Manager in the tech industry?
Challenges include keeping up with fast-paced technological changes, understanding complex products, differentiating in a crowded market, and effectively communicating technical information in a consumer-friendly way.
How does a Product Marketing Manager stay updated with industry trends?
Staying updated involves continuous learning through industry news, conferences, webinars, and networking with other professionals. Keeping an eye on market research and consumer trends is also crucial.
Ready to apply to work in Japan? If you are working in the Tokyo area, message us using this link to find out what positions are open!
Affiliate Marketing in Tech
What is Affiliate Marketing? (B2C)
In this role, you're the talent manager for your affiliate partners, fostering a mutually beneficial relationship. It's all about managing affiliate programs effectively to drive business growth.
You will develop strategies to drive traffic and revenue through affiliate partnerships.
You're the liaison between your company and affiliate partners, ensuring alignment of goals and strategies.
It’s your job to maximize the potential of each affiliate partnership.
Affiliate Marketing Responsibilities (B2C)
As an Affiliate Marketer, you'll have a range of responsibilities that are crucial to the success of the affiliate programs you manage:
Strategy Development and Execution:
You'll be in charge of developing and implementing affiliate marketing strategies to boost traffic, revenue, and customer acquisition.
Affiliate Network Expansion:
Identifying and recruiting new affiliates, influencers, and partners is key to expanding the affiliate network and driving growth.
Relationship Management:
Building and maintaining strong relationships with affiliates is crucial to ensure high performance and optimize partnerships.
Performance Analysis:
You're responsible for monitoring and analyzing affiliate performance. This includes providing regular reporting and insights to continually improve results.
Cross-functional Collaboration:
Collaborating with teams across the organization, such as marketing, content, and product, is essential to ensure that affiliate activities are aligned with overall business objectives.
Market Awareness:
Keeping abreast of industry trends, competitor activities, and emerging opportunities in affiliate marketing will be a part of your role.
Creative Campaign Development:
Developing innovative marketing campaigns and strategies that align with both the brand's and affiliates' objectives.
Technical and Creative Team Coordination:
Managing communications between technical and creative teams to fulfill affiliate marketing requests.
Diversification of Traffic Sources:
Ensuring the diversification of traffic sources and expanding the firm's affiliate base are part of your strategic responsibilities.
Affiliate Consultation:
Actively consulting with key affiliate partners to help exceed their revenue objectives by recommending best practices and additional products/services.
Affiliate Marketing KPIs + Targets (B2C)
In an Affiliate Marketing position, your performance will be measured against specific Key Performance Indicators (KPIs) and targets. Understanding and striving to meet these benchmarks is pivotal for your success and the company's growth.
Affiliate Recruitment and Growth:
You're expected to continually grow the affiliate network by recruiting new affiliates and influencers.
Traffic and Revenue Generation:
A core target will be driving traffic to the company’s website and generating revenue through affiliate channels.
Conversion Rates:
Monitoring and improving the conversion rates from affiliate referrals is crucial.
Affiliate Relationship Quality:
Maintaining strong relationships with affiliates and optimizing their performance is key.
Campaign Analysis and Reporting:
Regularly analyzing affiliate campaigns and providing insightful reporting is essential.
Cost Per Acquisition (CPA):
Managing and optimizing the cost per acquisition to ensure a healthy ROI.
Affiliate Activation Rates:
Increasing the percentage of active affiliates within the network.
Compliance and Quality Assurance:
Ensuring affiliates comply with company policies and brand guidelines.
Market Trends and Competitor Analysis:
Keeping up with market trends and competitor affiliate strategies to identify new opportunities and potential threats.
Affiliate Marketing Requirements (B2C)
For you to excel in an Affiliate Marketing position, there are several key qualifications and skills that you need to bring to the table:
Proven Affiliate Marketing Experience:
You should have a solid background in affiliate marketing, ideally in sectors like food, lifestyle, or travel.
Digital Marketing Savvy:
A strong understanding of digital marketing strategies and social media platforms is crucial.
Analytical Skills:
You must be able to analyze data and derive actionable insights to optimize strategies.
Communication and Relationship Building:
Excellent communication skills are essential for building and maintaining relationships with affiliates and internal teams.
Creativity and Innovation:
Being a creative thinker will help you develop unique and effective marketing campaigns.
Collaborative Mindset:
You should be comfortable working with cross-functional teams to align affiliate marketing activities with broader business objectives.
Adaptability:
Staying updated on industry trends and competitor activities is important to adapt strategies accordingly.
Language Skills:
Bilingual abilities, especially in languages relevant to your market, can be a significant asset.
Project Management:
Strong project management and organizational skills are vital for managing multiple campaigns and partners.
Technical Proficiency:
Knowledge of Internet software, spreadsheet software, and word processing software is essential.
Education:
A Bachelor's Degree in Marketing or a related field is typically required.
Affiliate Marketing Salary Range (B2C)
The salary for an Affiliate Marketing role can vary significantly based on your experience and seniority level. Here's a general breakdown to give you an idea:
Entry-Level (0-2 years of experience):
At this stage, you're just starting out in affiliate marketing. You can expect salaries to range from ¥3,000,000 to ¥5,000,000 annually. It's a period of learning and growth, where you'll build foundational skills.
Mid-Level (3-5 years of experience):
With a few years of experience under your belt, you're moving into more strategic and managerial roles. Salaries for mid-level professionals typically range from ¥6,000,000 to ¥8,000,000 per year. You're expected to handle more responsibilities and possibly lead smaller teams or projects.
Senior-Level (6+ years of experience):
At this stage, you're a seasoned professional with a wealth of experience in affiliate marketing. Salaries for senior-level positions can start from ¥9,000,000 and go upwards, potentially exceeding ¥12,000,000, depending on the company and the specific nature of the role. Senior roles often involve strategic planning, leadership, and significant contributions to the company's overall marketing efforts.
Remember, these figures are indicative and can vary based on the company, its location, and other factors such as additional skills or bilingual capabilities.
Affiliate Marketing FAQ (B2C)
What’s the difference between Affiliate Marketing and other types of digital marketing?
In Affiliate Marketing, you primarily focus on partnering with external individuals or organizations to promote products or services, earning a commission for each sale or lead. Other digital marketing types involve direct advertising, content marketing, or social media marketing, where the strategy and execution are handled in-house.
How important is digital literacy in these roles?
Digital literacy is crucial. You need to be adept with various digital tools and platforms, as affiliate marketing heavily relies on online channels, analytics, and digital communication.
Can I transition from a different industry into Affiliate Marketing in tech?
Absolutely! If you have transferable skills such as marketing, communication, and analytical abilities, you can transition into this role. A keen understanding of the tech industry will be a bonus.
What are the best practices for successful Affiliate Marketing?
Successful affiliate marketing involves selecting the right affiliates, establishing clear communication, using data-driven strategies, and continually optimizing your approach based on performance metrics.
How do I choose the right affiliates?
Choose affiliates that align with your brand values and target audience. It's important that they have a relevant and engaged audience, credibility, and a track record of successful promotions.
What are the common challenges in Affiliate Marketing, and how can I overcome them?
Challenges include finding the right partners, maintaining relationships, and tracking performance. Overcome these by being selective with partners, regular communication, and using robust tracking and analytical tools.
Is Affiliate Marketing effective for all types of products?
While it can be effective for many products, its success largely depends on the product’s market fit, the alignment with affiliate audiences, and the overall marketing mix strategy.
What role does content play in Affiliate Marketing?
Content is key. Engaging and relevant content created by you or your affiliates can significantly drive conversions. It helps in educating, engaging, and convincing the audience about your products or services.
How do I apply to work as an Affiliate Marketer?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Partnership Marketing Positions in B2C Tech
What is Partnership Marketing? (B2C)
Partnership Marketing in the tech industry is all about building and nurturing strategic relationships with various partners to drive mutual growth and success.
In Partnership Marketing, your role will involve creating and maintaining collaborative relationships with licensing partners, unlocking new opportunities for growth and visibility for both brands.
Focused on establishing and nurturing business relationships for mutual benefit.
Involves identifying and leveraging collaborative ventures to promote brand growth.
Tailored towards industry-specific trends and consumer interests.
Partnership Marketing Responsibilities (B2C)
In the role of a Partnership Marketing Manager, your responsibilities will be multi-faceted, centered around cultivating and managing strategic partnerships. You'll play a crucial role in expanding the brand's reach and influence through these collaborations.
Developing and Executing Marketing Strategies:
You'll be responsible for creating and implementing marketing strategies that leverage the strengths of both your company and its partners. This often involves a focus on specific industries or niches, such as anime, where your expertise can make a significant impact.
Identifying and Establishing Partnerships:
Your role involves scouting for potential partners, assessing their alignment with the company's goals, and establishing fruitful relationships. This requires a deep understanding of the industry and the ability to identify synergistic opportunities.
Negotiating and Finalizing Deals:
You'll negotiate with potential partners, ensuring that the terms meet your company’s guidelines and policies. This responsibility demands strong negotiation skills and a good grasp of contract details.
Collaboration with Internal Teams:
Working closely with other departments, such as senior management and marketing teams, is essential to align internal goals with partner relationships. You will also coordinate with internal departments to develop new products or services in response to customer demand.
Managing Partner Relationships:
As the primary point of contact for partnership marketing matters, you will manage ongoing relationships with external partners, ensuring a positive and productive collaboration. Your role involves delivering a great experience to partners while representing your brand effectively.
Project Management and Reporting:
You'll be in charge of managing budgets, ensuring campaigns are delivered on time and within budget. Also, you will forecast, measure, and report the results of various partnership projects, including content promotions, lead sharing, or event partnerships.
This comprehensive set of responsibilities highlights the dynamic and impactful nature of the Partnership Marketing Manager role in the tech industry. You'll be at the forefront of forging and nurturing key relationships that drive brand growth and innovation.
Partnership Marketing KPIs + Targets (B2C)
In a Partnership Marketing Manager role, your performance will be measured against specific Key Performance Indicators (KPIs) and targets. These metrics are crucial for assessing the effectiveness of your partnerships and strategies.
New Partnerships Established:
One of your primary KPIs will be the number of new partnerships you establish. This not only includes quantity but also the quality and strategic fit of these partners with your company's long-term goals.
Revenue Generation from Partnerships:
A critical measure of success is the revenue or business value generated through these partnerships. This could include direct sales, licensing fees, or other income streams resulting from collaborative efforts.
Partner Engagement and Satisfaction:
How engaged and satisfied your partners are with the collaboration can be a significant KPI. This is measured through surveys, feedback sessions, or repeat collaboration rates.
Marketing Campaign Success:
For campaigns co-created with partners, metrics such as reach, engagement, conversion rates, and ROI are essential. You'll be expected to track and analyze these metrics to gauge the campaign's effectiveness.
Alignment with Strategic Goals:
How well the partnerships align with the company’s strategic goals is a key performance area. This involves assessing whether partnerships are opening new markets, enhancing product offerings, or building brand value in target segments.
Budget Management:
Managing and sticking to the allocated budget for partnership initiatives is another crucial target. You'll be responsible for ensuring that all campaigns and activities are cost-effective and deliver a high ROI.
Reporting and Forecasting:
Regularly reporting on the progress and outcomes of partnership activities, as well as forecasting future trends and opportunities, will be part of your KPIs. This includes providing insights and recommendations based on data analysis.
Partnership Marketing Requirements (B2C)
The requirements for a Partnership Marketing Manager position in the tech industry are comprehensive, calling for a blend of experience, industry knowledge, and interpersonal skills. Here's what you need to bring to the table:
Years of Experience:
You should have a significant amount of experience, typically around 5 years or more, in partnership marketing. This experience should include working on campaigns and initiatives that have a direct impact on brand growth and partnership development.
Industry-Specific Knowledge:
For roles focusing on particular niches, like anime, having a strong background in that industry is crucial. This includes understanding the key players, market trends, and consumer behavior within that specific sector.
Project Management Skills:
You'll need to demonstrate your ability to manage multiple partner accounts and projects simultaneously. This includes overseeing the entire lifecycle of a partnership from initiation to execution and evaluation.
Corporate Brand Campaign Experience:
Experience in working with large corporate brands on partnership campaigns is vital. This shows your ability to navigate complex organizational structures and align partnership goals with those of larger corporations.
Leadership Abilities:
Leading a team or a project is often a key component of this role. Your ability to guide, inspire, and coordinate a team will be critical in achieving partnership objectives.
Passion for Technology and Lifestyle Brands:
A genuine interest in technology, fashion, and lifestyle brands, especially in a startup environment, can be a significant asset. This passion often translates into more innovative and effective partnership strategies.
Problem-Solving and Interpersonal Skills:
Great problem-solving skills and the ability to interact effectively with partners, team members, and other stakeholders are essential. This includes being proficient in conflict resolution and negotiation.
Language and Communication Skills:
Being proficient in both verbal and written business-level English communication is key, especially in a global or multicultural setting like Tokyo. This ensures clear and effective communication with partners and team members.
Independence and Team Collaboration:
The ability to work independently and as part of a team is vital. You should be comfortable with taking initiative on your own while also being an effective collaborator in a team setting.
Partnership Marketing Salary Range Breakdown by Seniority (B2C)
The salary for a Partnership Marketing Manager in the tech industry can vary significantly based on experience, seniority, and the specific sector within the industry. Here’s a general breakdown:
Entry-Level (0-3 Years of Experience)
Expected Salary Range: At the entry-level, you can expect a salary ranging from approximately ¥4,000,000 to ¥6,000,000 per annum. This range is for those just starting in partnership marketing, possibly with a background in broader marketing roles.
Mid-Level (3-7 Years of Experience)
Expected Salary Range: With a few years of experience under your belt, including some specific to partnership marketing, the salary range typically increases to about ¥7,000,000 to ¥10,000,000 per annum. At this level, you're expected to manage more significant partnerships and take on more strategic responsibilities.
Senior-Level (7+ Years of Experience)
Expected Salary Range: For seasoned professionals with extensive experience in partnership marketing and a proven track record of successful partnerships, the salary can range from ¥10,000,000 to ¥15,000,000 or more per annum. Senior-level managers often handle high-profile partnerships and lead a team of marketers.
Leadership/Executive Roles
Expected Salary Range: Those who progress to leadership or executive positions, such as Director or VP of Marketing Partnerships, can see even higher salaries, often exceeding ¥15,000,000 per annum. These roles involve strategic oversight of the marketing partnership function and includes influence over company direction and strategy.
Partnership Marketing FAQ (B2C)
Here are some frequently asked questions about the Partnership Marketing Manager role, along with answers to guide you:
What sets partnership marketing apart from other types of marketing?
Partnership marketing focuses on creating strategic alliances with other businesses or brands to achieve mutual marketing goals. It's unique because it relies on collaboration and leveraging each partner's strengths.
How important is industry knowledge in partnership marketing?
Very important. Understanding the specific industry, especially if it's a niche market like anime, enables you to identify and connect with the right partners and tailor strategies effectively.
Can someone with a background in sales transition to partnership marketing?
Absolutely. Skills in sales, such as relationship building and negotiation, are highly transferable to partnership marketing.
What are the biggest challenges in partnership marketing?
Identifying the right partners, aligning goals, and maintaining effective communication are often the biggest challenges. It's crucial to ensure that both parties are benefitting from the partnership.
How does one measure success in a partnership marketing role?
Success is measured by the achievement of predefined KPIs such as revenue targets, customer acquisition or retention rates, and the overall impact on brand awareness and growth.
Is technical expertise required in this role?
While deep technical expertise is not essential, having a good understanding of the technology or products involved can greatly enhance your ability to form and manage effective partnerships.
How do I apply to work in Partnership Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Social Media Marketing in B2C Tech
What is Social Media Marketing?
As a Social Media Marketing specialist in the bustling B2C Tech scene of Tokyo, you are at the forefront of digital communication. You are the voice and image of a brand, navigating the vibrant world of social media to create compelling content that resonates with a global audience. This role is not just about posting updates; it's about strategically crafting and sharing stories that engage and captivate, building a brand's presence and connecting with its audience on a deeper level.
Social Media Marketing Responsibilities
In your role as a Social Media Marketing specialist, you'll be wearing multiple hats, each essential to the success of your brand's online presence. Here are the detailed responsibilities that you'll be expected to manage:
Social Media Strategy Development:
Plan and execute social media strategies that enhance brand presence and engagement across platforms like Instagram, Facebook, and Twitter. This includes understanding and adapting to the local culture and market situations.
Content Creation and Management:
Create and curate engaging content that resonates with your audience. This involves overseeing the entire content lifecycle - from concept to creation, publishing, and analysis. You'll be hands-on in creating visually compelling content, including social videos and image editing, as emphasized in both job descriptions.
Cross-Department Collaboration:
Work closely with other departments, such as editorial, design, and commercial teams, to ensure a cohesive and integrated approach to content and branding.
Community Engagement:
Manage and grow online communities, engaging with followers, and leveraging user-generated content. This includes not only responding to comments and messages but also proactively engaging with your audience to build a loyal and active community.
Analytics and Reporting:
Monitor, analyze, and report on the performance of social media content. Use insights to adjust strategies, as necessary, to meet key performance indicators (KPIs), such as follower growth and engagement, aligning with the goals set out in the GQ Japan role.
Brand Advocacy Coordination:
Coordinate with employees and members of the wider company community, as well as influencers, to leverage and amplify brand messaging.
Multimedia Asset Management:
Assist in the creation and management of multimedia brand assets, ensuring they align with the brand's voice and message. This includes video and image editing, as well as overseeing the production of social storytelling packages.
Administrative and PR Support:
Handle administrative tasks and support public relations efforts, such as media monitoring and press release preparation.
Social Media Marketing KPIs + Targets
In the Social Media Marketing role, your performance will be measured against specific Key Performance Indicators (KPIs) and targets that reflect the effectiveness and impact of your strategies. These metrics are crucial in guiding your decisions and strategies. Here’s a more detailed look:
Follower Growth:
One of your primary targets, is to increase the number of followers, particularly on platforms like Instagram, Tiktok, Twitter (X), and Youtube. This growth is a direct indicator of the expanding reach of your brand.
Engagement Metrics:
Measure the level of interaction with your content through likes, comments, shares, and overall engagement rates. This includes tracking how your content resonates with the audience, fostering an active and engaged community.
Content Performance Analysis:
Regularly report on the performance of different types of content across platforms. This involves analyzing metrics like reach, impressions, and engagement to understand what content works best and why.
Conversion Rates:
Track how effectively your social media campaigns convert followers into taking desired actions, such as website visits, sign-ups, or purchases. This reflects the tangible impact of your social media presence on business goals.
User-Generated Content Leveraging:
Monitor the extent and effectiveness of user-generated content in promoting brand advocacy. This includes how well you encourage and incorporate content created by your followers and influencers.
Brand Sentiment Analysis:
Assess the public perception of your brand on social media. This involves tracking mentions, customer feedback, and overall sentiment to ensure a positive brand image is maintained.
Campaign-Specific Metrics:
For particular campaigns, set and follow specific KPIs like campaign reach, specific post engagement, or metrics related to time-sensitive promotions or launches.
Revenue Impact (for Commerce-Related Goals):
Develop strategies that not only increase traffic to commerce content but also contribute to revenue generation, especially for strategies linked to affiliate marketing and events.
Social Media Marketing Requirements
To excel in a Social Media Marketing position within Tokyo's vibrant B2C Tech industry, you'll need a specific set of skills and qualifications. These requirements are crucial for successfully navigating and making an impact in this dynamic field. Let’s look at them in more detail:
Professional Social Media Management Experience:
Demonstrated experience in managing official company social media accounts is essential. This includes a history of creating engaging content and successfully implementing social media strategies.
Content Creation Skills:
Strong writing skills for crafting compelling captions, headlines, and stories are vital. Proficiency in visual storytelling, including experience with video editing and image editing software like Adobe programs, is highly valued.
Marketing and Communications Experience:
A background in communications, marketing, or a related field is important. This ensures a deep understanding of marketing principles and how they apply to digital and social media.
Project Management Abilities:
Experience managing and delivering multiple projects with consistent quality output is crucial. This involves strong time management, communication, and organizational skills.
Teamwork and Interpersonal Skills:
Being a team player with the ability to foster strong relationships with colleagues and other stakeholders is essential. This includes working closely with various departments and external partners.
Adaptability and Creativity:
The ability to work proactively and adapt in a dynamic, fast-paced environment is key. A creative mindset helps in continuously developing fresh and engaging content.
Analytical Skills:
Knowledge of social media management tools for publishing, analytics, and reporting is necessary. This helps in tracking the performance of social media campaigns and adjusting strategies based on data.
Educational Background:
While not always mandatory, a bachelor’s degree in communications, marketing, or a related field is often preferred.
Digital Literacy:
Familiarity with SEO best practices and basic website management skills (e.g., WordPress) can be advantageous, as these skills contribute to a more holistic approach to digital marketing.
Social Media Marketing Salary Range by Seniority
Entry-Level Positions
For those just starting out in social media marketing, perhaps with minimal professional experience in the field:
Salary Range: ¥4,000,000 to ¥6,000,000 per annum.
Typical Experience: Less than 3 years.
Characteristics: Entry-level roles involve more executional tasks, such as content creation, basic analytics monitoring, and community management.
Mid-Level Positions
Professionals who have gained a few years of experience and are beginning to take on more strategic roles:
Salary Range: ¥7,000,000 to ¥10,000,000 per annum.
Typical Experience: 3 to 5 years.
Characteristics: At this level, you are expected to lead smaller campaigns, analyze performance data more deeply, and possibly manage a small team or external vendors.
Senior-Level Positions
Experienced professionals who are expected to take on leadership roles and make significant strategic decisions:
Salary Range: ¥11,000,000 and above per annum.
Typical Experience: More than 5 years.
Characteristics: Senior roles often involve overseeing entire social media departments, developing long-term strategies, significant budget management, and cross-departmental coordination.
Expert/Specialist Positions
These are highly specialized roles, often with unique expertise or significant experience in the field:
Salary Range: Can vary greatly, often exceeding ¥12,000,000 per annum, depending on the specialty and demand.
Typical Experience: Varies, but involves having a unique skill set or extensive experience.
Characteristics: These positions focus on very specific aspects of social media marketing, such as influencer marketing, global brand communication, or cutting-edge digital marketing technologies.
Social Media Marketing FAQ
How important is bilingual proficiency in this role?
Bilingual proficiency, particularly in Japanese and English, is crucial for success in Tokyo's B2C Tech market. It enables you to effectively communicate with a diverse audience and understand cultural nuances in content creation.
What’s the balance between creative and analytical tasks in this role?
This role demands a balanced approach. Creativity is key in content creation and engagement strategies, while analytical skills are essential for interpreting data, understanding performance metrics, and making informed decisions.
Can I leverage my experience from a different industry in this role?
Absolutely. Experience in content creation, community management, and marketing from other industries can be valuable. The key is to demonstrate how these skills are transferable to the B2C Tech sector.
What are the most effective social media platforms for B2C marketing in tech?
Platforms like Instagram, Facebook, and Twitter are typically most effective. However, the choice of platform should be aligned with the target audience and the specific characteristics of the product or service.
How do you measure the ROI of social media marketing initiatives?
ROI can be measured through various metrics such as conversion rates, engagement levels, traffic to websites, and ultimately, the impact on sales or revenue.
Is experience in video content creation important for this role?
Yes, with the increasing popularity of video content on social media, experience in creating engaging video content is highly valuable and often a requirement in this field.
How significant is understanding SEO and content marketing in this role?
While SEO is traditionally associated with web content, its principles are increasingly relevant to social media. Understanding how SEO and content marketing work can greatly enhance the reach and effectiveness of social media campaigns.
How do I apply to work in Social Media?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Influencer Marketing Position Guide
What is Influencer Marketing?
In the Influencer Marketing role, think of yourself as a talent manager and strategist for influencers that align with your brand. Your goal is to identify and cultivate relationships with influencers who can authentically engage with your target audience.
A mix of talent scouting and strategic marketing.
Focused on connecting with influencers who embody your brand’s values.
An ever-evolving role at the heart of social media trends.
Influencer Marketing Responsibilities
In your role as an Influencer Marketing professional, you will be deeply involved in every stage of influencer collaborations. Your responsibilities are multifaceted, requiring a balance of creativity, strategic thinking, and relationship management.
Campaign Development and Execution:
You will initiate influencer campaigns, starting from conceptualization and budgeting all the way through to execution. This includes setting clear objectives, choosing the right influencers, and overseeing the campaign's creative direction.
Influencer Relationship Management:
A crucial part of your job is to develop and manage relationships with influencers. This involves reaching out to potential influencers, often starting from cold messages, and maintaining these relationships across various channels like TikTok, YouTube Shorts, Instagram, and Twitter.
Talent Scouting and Negotiation:
You are responsible for discovering and recruiting new influencers, including negotiations and optimizing partnerships. This also means expanding the influencer network by liaising with agencies and exploring emerging talents in the influencer sphere.
Performance Tracking and Optimization:
You will continuously monitor and track the influencers' performance against set KPIs, optimizing strategies for better return on investment. This includes analyzing data to understand campaign effectiveness and making adjustments as necessary.
Brand and User Acquisition Strategies:
Your role involves leveraging influencer marketing to strengthen the brand's presence and acquire new users. This includes specific tasks like increasing followers on platforms like TikTok through both influencer partnerships and direct account management.
Cross-Functional Collaboration:
Often, you'll work alongside other marketing and creative teams to align influencer strategies with broader marketing goals and campaigns, ensuring a cohesive brand message across all channels.
Influencer Marketing KPI + Targets
In the Influencer Marketing role, your ability to drive tangible results will be measured against key performance indicators (KPIs) and specific targets. These metrics are crucial for assessing the effectiveness of your strategies and the impact of the influencers you collaborate with.
Growth in Social Media Following and Engagement:
Focus on increasing the number of followers and the engagement level on platforms like TikTok, YouTube Shorts, Instagram, and Twitter.
Conversion Rates and ROI from Campaigns:
Monitor how influencer campaigns contribute to user acquisition and overall sales. It's important to evaluate the return on investment to ensure that the influencer partnerships are cost-effective.
Expansion of Influencer Network:
Actively work on broadening your network of influencers. This involves discovering and nurturing relationships with upcoming influencers and leveraging agency networks for broader reach.
Influencer Performance Tracking:
Keep a close eye on individual influencers' performances. This includes assessing how their content is resonating with the audience and aligning with your campaign goals.
Brand Presence Amplification:
Evaluate how influencer marketing activities are enhancing the brand's presence in the market. This can be quantified through brand awareness metrics and audience sentiment analysis.
Operational Metrics:
For platforms like TikTok, focus on increasing followers and enhancing the management of your brand’s accounts. It’s about both the growth and the active, engaging presence on these platforms.
Influencer Marketing Salary Range by Seniority
Entry-Level Positions
For those just starting in Influencer Marketing, the focus is on building foundational skills and understanding the landscape.
Salary Range: Approximately ¥4,000,000 to ¥5,500,000 per annum.
At this level, you'll likely focus on assisting with campaign management, influencer outreach, and learning the ropes of social media trends and analytics.
Mid-Level Positions
Mid-level roles involve more responsibility, including managing campaigns and possibly leading a small team.
Salary Range: ¥6,000,000 to ¥9,000,000 per annum.
You'll be expected to have a solid grasp of influencer marketing strategies, demonstrate success in previous campaigns, and possess strong network-building skills.
Senior-Level Positions
Senior roles demand strategic thinking, leadership, and a proven track record in influencer marketing.
Salary Range: Typically starts from ¥10,000,000 and can go higher depending on the individual's experience, the company's size, and the success of past campaigns.
At this level, you're not just managing campaigns but also setting the strategic direction, negotiating high-level partnerships, and making significant decisions that impact the brand's image and market presence.
Influencer Marketing Requirements
To thrive in an Influencer Marketing position, you need a specific set of skills and experiences. These requirements are essential in ensuring that you can effectively manage and grow the brand's influencer marketing efforts.
Language Proficiency:
Native-level fluency in Japanese and a conversational level in English are crucial. This bilingual ability ensures effective communication in a diverse market and with international partners.
Experience in Influencer and Social Media Marketing:
At least 3 years of experience in influencer marketing, especially on platforms like TikTok, YouTube Shorts, Instagram, and Twitter. This experience is vital in understanding the nuances of different platforms and what works best for each.
Understanding of Influencer Buying and SNS Trends:
A strong sense of current trends in influencer buying and social media is essential. This includes knowing what type of content is trending, which influencers are rising in popularity, and how to leverage these trends for effective marketing campaigns.
Network in Relevant Industries:
Possessing an established network of independent influencers, particularly in the entertainment or gaming industries, can be a significant advantage. This network aids in quick and efficient campaign setups.
Communication and Business Development Skills:
Excellent communication skills are required for negotiating with influencers and agencies, as well as for internal coordination. Business development skills are also important for expanding the influencer network and exploring new partnership opportunities.
Passion for Social Media Platforms:
A genuine interest and passion for various social media platforms help in understanding the medium better and creating more authentic and effective campaigns.
Desirable:
Experience in Viral Projects:
Experience in planning and executing projects that went viral online is highly desirable. This demonstrates your ability to create content that resonates on a large scale.
Background in Marketing or Creating New IPs:
Having experience in marketing or developing new intellectual properties shows creativity and strategic thinking.
Skill in Producing and Editing Short Movies:
If you have experience in producing and editing short movies or video content, it's a valuable skill in this role, particularly for platforms like TikTok and YouTube Shorts.
Influencer Marketing FAQ
What types of influencers are most effective for different brands?
The effectiveness of influencers varies based on the brand's target audience and campaign goals. Micro-influencers with a highly engaged audience can be more effective for niche markets, while macro-influencers or celebrities are better for broader reach and awareness.
How crucial is it to be knowledgeable about industries like gaming or entertainment?
Industry knowledge can be a significant advantage, especially if the brand operates in these sectors. Understanding the nuances, trends, and audience preferences in industries like gaming or entertainment helps in selecting the right influencers and crafting resonant campaigns.
Is it possible to transition into this role from another marketing background?
Absolutely. Professionals with experience in other areas of marketing can transition into influencer marketing. Skills in digital marketing, content strategy, and analytics are particularly transferable. A keen interest in social media trends and influencer culture is also beneficial.
How do you measure the ROI of influencer campaigns?
ROI can be measured by comparing the campaign’s objectives (like increased sales, leads, or engagement) against the cost of the influencer partnerships. Tracking tools and analytics play a crucial role in quantifying the impact of influencer campaigns.
What are the challenges of managing influencer relationships?
Challenges include maintaining consistent communication, aligning the influencer's content with the brand’s message, and ensuring contract compliance. It's also crucial to manage expectations on both sides and navigate any public relations issues that arise.
How important is creativity in influencer marketing?
Creativity is vital. You need to think outside the box to create campaigns that stand out, resonate with audiences, and stay true to both the brand's and the influencer’s authentic voice.
Can influencer marketing be effective for B2B companies?
While traditionally more common in B2C, influencer marketing can also be effective for B2B companies. Here you will be focusing more on industry thought leaders and professionals, but the underlying principles of authenticity and engagement remain the same.
How do I apply to work in Influencer Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
E-Commerce Marketing Position in Tech
What is E-Commerce Marketing?
In E-Commerce Marketing, your role is all about optimizing ecommerce experiences on your company’s channels and on popular platforms like Amazon or Rakuten. You will employ strategies that resonate with your market to boost online sales and engagement.
You are at the heart of digital retail innovation.
Your expertise helps tailor ecommerce experiences to customer preferences.
You are crucial in adapting strategies to various platforms for optimal reach.
E-Commerce Marketing Responsibilities
In your role as an E-Commerce Marketer, you'll be diving deep into various aspects of online retail, ensuring that every element of the ecommerce experience is finely tuned to meet customer needs and business goals.
Managing the ecommerce platform effectively, ensuring it's up-to-date, user-friendly, and efficient in handling transactions.
Conducting thorough product and brand research to stay ahead of market trends and understand consumer preferences.
Crafting compelling product descriptions that capture the essence of products and entice potential buyers.
Publishing products to various ecommerce platforms, like Shopify, ensuring consistent and attractive product presentation.
Publishing magazine articles on platforms like Squarespace, contributing to content marketing efforts.
Editing product photos to present them in the best light, enhancing their appeal to online shoppers.
Coordinating photoshoots and other similar events, playing a key role in the visual branding of products.
Managing office operations to ensure smooth day-to-day functioning of the ecommerce business side.
E-Commerce Marketing KPIs + Targets
In your E-Commerce Marketing role, you are expected to meet and exceed various Key Performance Indicators (KPIs) and targets that are crucial for the success of your online storefronts. These KPIs and targets give you clear objectives to aim for and measure your performance effectively.
Sales Targets:
You are responsible for meeting or surpassing sales goals set for the ecommerce platforms. This includes both owned channels and third-party sites like Amazon or Rakuten. Your effectiveness in this area is a direct indicator of your ability to attract and retain customers.
Conversion Rate:
A key metric you will focus on is the conversion rate, which measures the percentage of visitors to your site who make a purchase. Strategies to enhance the conversion rate include optimizing website design, refining product descriptions, and streamlining the checkout process.
Bounce Rate:
Reducing the bounce rate, which is the percentage of visitors who navigate away from the site after viewing only one page, is crucial. A lower bounce rate indicates more engaging content and a more user-friendly site layout, which you will achieve through continuous website optimization and A/B testing.
Customer Acquisition Cost (CAC):
You will monitor and strive to optimize the cost of acquiring a new customer. This involves analyzing marketing expenditures and determining the most cost-effective strategies to attract new customers.
Customer Lifetime Value (CLV):
You will aim to increase the lifetime value of each customer by implementing strategies that encourage repeat purchases and foster brand loyalty. This involves understanding customer preferences and tailoring the shopping experience to meet their needs.
Return on Investment (ROI):
Your role includes measuring the ROI of marketing campaigns and ecommerce activities. This requires balancing the budget against the revenue generated from your efforts.
Website Traffic and Engagement Metrics:
Keeping track of website traffic, including unique visitors and page views, helps in understanding the reach of your ecommerce site. You will also monitor engagement metrics like average time on site and page views per visit.
Email Campaign Performance:
If email marketing is part of your strategy, you will track the success of your email campaigns, looking at open rates, click-through rates, and conversion rates from these emails.
E-Commerce Marketing Salary Range
Entry-Level Positions
For those just starting out in E-Commerce Marketing:
Salary Range: Typically, entry-level E-Commerce Marketing professionals in Tokyo can expect to earn between ¥3,500,000 and ¥5,000,000 annually.
Factors Influencing Salary: At this level, salaries are influenced by educational background, internships, and any relevant certifications. Language proficiency, especially in English and Chinese for specific roles, can also be a determining factor.
Mid-Level Positions
For those with some experience in E-Commerce Marketing:
Salary Range: Mid-level professionals earn between ¥6,000,000 and ¥9,000,000 per year.
Factors Influencing Salary: At this stage, experience in managing ecommerce platforms, proven success in digital marketing campaigns, and the ability to handle more complex projects play significant roles in salary determination.
Senior-Level Positions
For highly experienced E-Commerce Marketing professionals:
Salary Range: Senior-level professionals in this field can expect salaries ranging from ¥10,000,000 to ¥15,000,000 or more annually.
Factors Influencing Salary: At the senior level, salary is heavily influenced by the individual's track record of success in ecommerce, leadership skills, strategic planning abilities, and their impact on the company's revenue and growth.
Executive Positions
For those in top executive roles like E-Commerce Director or Head of E-Commerce:
Salary Range: Executives can earn upwards of ¥16,000,000, with the potential for much higher earnings depending on the company's size and their individual performance.
Factors Influencing Salary: Salaries at this level are impacted by the individual's overall experience, their strategic impact on the company's growth, and their ability to lead large teams and initiatives.
E-Commerce Marketing Requirements
To excel in the E-Commerce Marketing role, there are several key requirements that you must meet. These requirements are not just about your educational background and work experience, but also about your skills, knowledge, and personal attributes that make you ideally suited for this challenging yet rewarding field.
E-Commerce Experience:
Previous experience in ecommerce is essential. This experience should ideally include hands-on management of ecommerce platforms, understanding the nuances of digital retail, and familiarity with online consumer behavior.
Independence:
The ability to work independently is a key requirement. You should be self-motivated and capable of handling various aspects of ecommerce marketing without constant oversight.
Educational Background:
A Bachelor’s degree is typically required, preferably in Marketing, Business, or a related field. This educational background provides a foundation for the strategic and analytical aspects of the role.
Organizational Skills:
Exceptional organizational skills with a keen eye for detail are vital. E-Commerce marketing involves managing various tasks and projects, requiring an ability to prioritize and focus on details.
Interpersonal Skills:
Excellent interpersonal skills are necessary for this role. You'll need to communicate effectively with team members, external partners, and potentially customers.
Problem-Solving Ability:
Being proactive and having a talent for problem-solving are essential traits. E-Commerce is a dynamic field, and you will frequently encounter new challenges that require innovative solutions.
Technical Skills:
Proficiency in Microsoft Office is needed, along with basic photo-editing skills (e.g., Photoshop). These skills are important for managing the content and visual aspects of ecommerce platforms.
Additional Preferred Skills:
Proficiency in the Japanese language, photography skills, and experience with creative production are highly beneficial.
E-Commerce Marketing FAQ
How important is language proficiency in this role?
Language proficiency, especially in Chinese and English, is extremely important for roles targeting specific markets. It aids in effectively managing ecommerce platforms, communicating with customers, and translating content.
Can a background in traditional retail be beneficial for a career in E-Commerce Marketing?
Absolutely! A background in traditional retail can provide a solid foundation in customer service, product knowledge, and sales strategies, which are all valuable in E-Commerce Marketing.
What are the biggest challenges in E-Commerce Marketing today?
Some of the biggest challenges include staying ahead of rapidly changing technology, understanding evolving consumer behaviors, and managing competition in a crowded online marketplace.
Is experience in E-Commerce necessary to apply for this role?
While prior experience in E-Commerce is highly beneficial, candidates with strong marketing backgrounds and a willingness to learn can also be considered for entry-level positions.
How critical are digital marketing skills for this position?
Digital marketing skills are essential. This includes proficiency in SEO, content marketing, email campaigns, and social media management, as they are key components of a successful ecommerce strategy.
What's the potential for career growth in E-Commerce Marketing?
The potential for growth is significant. With the continuous expansion of the ecommerce sector, there are opportunities to advance to managerial and executive levels, especially for those who demonstrate strategic thinking and impactful results.
Can this role accommodate flexible or remote working arrangements?
This depends on the company's policies. While some aspects of E-Commerce Marketing can be done remotely, certain tasks require a physical presence, especially if the role involves coordination with local teams or handling physical products.
What opportunities are there for professional development in this field?
Opportunities include attending workshops, participating in industry conferences, and staying updated with the latest ecommerce trends and technologies. Some companies offer training programs or support further education in related fields.
What is the importance of analytics in this role?
Analytics play a crucial role in E-Commerce Marketing. Understanding data helps you make informed decisions, track the performance of your marketing campaigns, and optimize strategies for better results.
How do I apply to work in Ecommerce?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Email and CRM Marketing in B2C Tech
What is Email and CRM Marketing?
Email/CRM marketing is where you balance creating engaging content with avoiding spam. You'll be using email as a key channel to communicate your brand's message and purpose, with the goal to expand an audience that is genuinely interested in your product. It's about building relationships and trust, not just sending out emails.
Email and CRM Marketing Responsibilities
In the role of Email/CRM marketer, particularly in a tech-focused B2C environment, your responsibilities will be diverse and impactful:
Building and Managing Email Campaigns:
You will take charge of building and managing email campaigns from start to finish. This includes setting up, testing, executing, and reporting on each campaign.
Developing Strategies:
You'll be responsible for developing effective data-driven strategies to optimize email communications, aligning these strategies with the company's broader marketing goals.
A/B Testing:
Regularly develop, evaluate, and iterate A/B testing procedures to continuously improve the performance of email campaigns.
Content Creation and Updates:
Work closely with teams to update and create fresh and engaging email content that resonates with your audience.
Data Analysis and Reporting:
You will present meaningful data analysis to stakeholders, adapting the strategy as needed to drive results. This involves a deep understanding of overall email marketing performance and goals.
Staying Informed:
Keeping up-to-date with competitors, strategies, technologies, and innovations in email marketing, and advising stakeholders on these aspects.
Reviewing Apps and Mobile Site:
Actively review the company's apps and mobile site to identify new opportunities to expand user communications, ensuring seamless integration across all platforms.
Project Management:
Outstanding project management skills are crucial, as you will need to lead different personalities across teams and maintain a high level of attention to detail and accountability.
Advocacy for New Ideas:
Show a willingness to introduce and advocate for new ideas or approaches in the email marketing domain, contributing to the innovative culture of the company.
Email and CRM Marketing KPI + Targets
In the world of Email/CRM Marketing, especially in a tech-driven environment like Tokyo, your performance will be assessed through a variety of detailed Key Performance Indicators (KPIs) and targets. These metrics are crucial in understanding the impact of your email marketing strategies and making informed decisions for future campaigns.
Open Rate:
The percentage of recipients who open your emails is a direct indicator of how compelling your subject lines and sender reputation are.
Targets: Strive for an industry-specific benchmark, continuously aiming to exceed the average.
Sales:
Direct revenue generated from email campaigns. This measures the effectiveness of your email content in driving purchases.
Targets: Set realistic sales goals based on past performance and market analysis.
Response Rate:
The level of engagement, such as replies or clicks within your email. This shows how well your content resonates with your audience.
Targets: Aim for incremental improvements based on previous campaigns’ data.
Conversion Rate:
The percentage of email recipients who click on a link within the email and complete a desired action, such as making a purchase or filling out a form.
Targets: Establish benchmarks based on historical data and industry standards.
List Growth Rate:
The rate at which your email list is growing. Essential for understanding how effective your lead generation strategies are.
Targets: Focus on steady, organic list growth while maintaining list quality.
Email Sharing/Forwarding Rate:
How often your email is shared or forwarded. This indicates the relevance and shareability of your content.
Targets: Encourage sharing through compelling, valuable content and easy sharing options.
Unsubscribe Rate:
The rate at which people opt-out of your email list. An important metric for gauging content relevance and audience satisfaction.
Targets: Keep this as low as possible through relevant, engaging content and proper frequency of emails.
Overall ROI (Return on Investment):
The overall return on your email marketing efforts. A critical measure of effectiveness and efficiency.
Targets: Continuously work to improve ROI through optimization of strategies and cost management.
Email and CRM Marketing Salary Range by Seniority
In Tokyo's tech industry, compensation for Email/CRM Marketing roles can vary significantly based on experience, seniority, and the specific demands of the role. Here’s a breakdown:
Entry-Level Positions:
For those just starting out in email/CRM marketing, perhaps with less than 2 years of experience.
Salary Range: Typically, entry-level positions offer between ¥3,500,000 to ¥5,000,000 annually.
These roles often involve executional tasks and learning the fundamentals of email marketing and CRM systems.
Mid-Level Positions:
For professionals who have gained substantial experience, 3-5 years, in the field.
Salary Range: Mid-level professionals can expect salaries in the range of ¥6,000,000 to ¥9,000,000 per year.
At this stage, you’re expected to manage more complex campaigns, have a solid grasp of data analytics, and possibly lead smaller teams or projects.
Senior-Level Positions:
These positions are for highly experienced individuals with 6+ years in the field.
Salary Range: Senior professionals can command salaries from ¥10,000,000 upwards, depending on expertise and the scale of responsibilities.
Senior roles often involve strategic planning, leadership, and a significant influence on the overall marketing strategy of the company.
Specialized Roles or Leadership Positions:
For those with exceptional expertise or in higher managerial or directorial roles.
Salary Range: These positions can offer salaries exceeding ¥12,000,000, and often much higher, reflecting the high level of responsibility and expertise required.
Roles include being in charge of entire marketing departments, driving innovation, or specializing in cutting-edge aspects of email/CRM marketing.
Email and CRM Marketing Requirements
To excel in an Email/CRM marketing role, especially in the tech-driven landscape of Tokyo, you need to possess a unique blend of skills, experience, and qualities. Here's a detailed look at what's required for this dynamic position:
Proven Track Record in High-Volume B2C Programs:
Demonstrated experience in designing and executing large-scale email campaigns.
Familiarity with handling and analyzing extensive email subscriber lists.
Capability in Executing B2B Campaigns:
Versatility in managing not just B2C, but also B2B email marketing strategies.
Understanding the nuances and requirements of business-to-business communication.
Passion for Email Marketing and Data Analytics:
A deep interest in email as a marketing channel and a keen eye for data-driven insights.
Experience in utilizing analytics to inform and improve campaign strategies.
Outstanding Project Management Skills:
Ability to lead and manage multiple projects with precision and attention to detail.
Strong organizational skills to handle complex campaigns with various moving parts.
Effective Communication and Problem-Solving Abilities:
Excellent verbal and written communication skills for internal coordination and campaign messaging.
Adept at identifying issues and proactively developing solutions.
High Comfort Level in Leading Diverse Teams:
Experience in guiding and collaborating with team members of different personalities and skills.
Leadership qualities that inspire and drive teams towards common goals.
Innovative and Open to New Approaches:
Eagerness to introduce and champion new ideas and strategies in email marketing.
Open-mindedness to experimenting with and adopting emerging technologies and methodologies.
Automotive or Listing-Based Email Experience (Preferred):
Prior experience in automotive or listing-based industries is a plus, providing a contextual understanding of industry-specific challenges and opportunities.
Technical Proficiency:
Knowledge of email marketing platforms and tools.
Understanding of HTML, CSS, and other relevant technologies for email design and functionality.
Data Management Skills:
Experience in managing and segmenting large databases for targeted email campaigns.
Skill in ensuring data integrity and compliance with privacy regulations.
Email and CRM Marketing FAQ
How do I balance creativity and data analytics in email marketing?
To balance creativity and data analytics, you should understand your audience deeply and use data to inform your creative decisions. Test different creative elements in your campaigns and use analytics to see what resonates most with your audience.
What are some common challenges in email marketing and how do you overcome them?
Common challenges include maintaining a high engagement rate, managing a growing email list, and staying compliant with email regulations. Overcome these by regularly refreshing your content, segmenting your list for targeted campaigns, and staying updated with email marketing best practices and regulations.
Can skills in email marketing be transferable to other digital marketing roles?
Absolutely! Skills in email marketing, such as understanding customer journeys, crafting compelling messages, and analyzing data, are highly transferable to other areas of digital marketing.
What's the key to successful segmentation in email marketing?
Successful segmentation is about understanding your audience's preferences, behaviors, and needs. Use data to segment your audience into relevant groups, which allows you to tailor your content more effectively.
How important is mobile optimization for email marketing?
With the increasing use of mobile devices to check emails, mobile optimization is crucial. Emails need to be responsive, with clear calls-to-action and easily loadable content to ensure a good user experience on mobile devices.
What role does A/B testing play in email marketing?
A/B testing is vital in email marketing for optimizing campaign effectiveness. By testing different elements of your emails (like subject lines, content, and layouts), you can understand what works best for your audience and refine your strategies accordingly.
How can I keep up with the latest trends in email marketing?
Stay updated by following industry blogs, attending webinars and conferences, and being active in professional groups or forums related to email marketing.
Can email marketing be effectively integrated with other marketing channels?
Yes, email marketing can and should be integrated with other marketing channels. This provides a cohesive customer experience and strengthens the overall marketing strategy. For example, using social media to grow your email list or using insights from email campaigns to inform content strategies on other channels.
How do I apply to work in Email Marketing?
If you are working in the Tokyo area, Message us using this link to find out what positions are open!
SEO/SEM Marketing Position in Tech
What is SEO/SEM Marketing?
SEO stands for Search Engine Optimization, which means creating content that will organically rank on search engines like Google to draw visitors to your website.
SEM stands for Search Engine Marketing. This is using the tools provided by the search engines to promote your website through paid advertising.
In the SEO/SEM role, you'll leverage the power of the internet to increase brand visibility and audience engagement. It's about using your skills to ensure that when people are searching for solutions you offer, it's your brand they find.
You're at the forefront of driving organic traffic to websites.
You play a key role in converting that traffic into loyal customers.
Your expertise helps in making a brand's digital presence strong and noticeable.
SEO/SEM Marketing Responsibilities
In your role as an SEO/SEM specialist, your responsibilities are pivotal in shaping the digital footprint of the company. Here's what you'll be focusing on:
Keyword Research and Trend Analysis:
You'll collaborate closely with the content team to conduct thorough SEO keyword research and competitor analysis. Your insights are crucial in guiding content creation that resonates with your audience and outperforms competitors.
SEO Optimization:
You're tasked with optimizing website content to rank higher on Google. This involves not just the written content, but also understanding and applying the technical aspects of SEO to enhance website visibility.
Monitoring and Analytics:
Developing and managing dashboards for monitoring website performance will be a key part of your role. You'll be diving deep into analytics tools like Google Analytics and Microsoft Clarity to gather data that can significantly improve user experience and conversion rates.
Data-Driven Strategies:
Assisting the marketing team by evaluating campaign performance is another critical responsibility. You'll offer data-driven insights for campaign optimization, ensuring that each marketing initiative is performing at its best.
Collaborative Innovation:
Working alongside the business development team, you will help ideate new experiences and restaurant additions. Your analytical insights will back these new initiatives, ensuring they are grounded in solid data and have a high potential for success.
SEO/SEM Marketing KPI + Targets
In your SEO/SEM Marketing role, you'll be focusing on several key performance indicators (KPIs) and targets that are essential for measuring the success and impact of your efforts. These KPIs help you understand where you are excelling and where there's room for improvement.
Site Traffic:
A primary KPI in your role is the amount of organic traffic your website receives. You'll aim to consistently increase the number of visitors by optimizing site content and ensuring high search engine rankings.
Conversion Rate:
It's not just about attracting visitors; it's about turning them into customers. You'll focus on the conversion rate, which measures the percentage of visitors who take a desired action, like making a purchase or signing up for a newsletter.
Search Ranking:
One of your main goals will be to improve the search ranking of your website's key pages for relevant keywords. Higher rankings in search engine results pages (SERPs) are directly related to increased visibility and traffic.
Click-Through Rate (CTR):
The effectiveness of your SEO and SEM strategies can also be measured by the CTR from search results to your website. A higher CTR indicates that your titles and meta descriptions are compelling and relevant to your target audience.
Bounce Rate and Time on Site:
You'll also monitor user engagement metrics like bounce rate and average time spent on the site. These metrics help you understand how engaging and relevant your content is to your audience.
ROI on Paid Campaigns:
For the SEM part of your role, tracking the return on investment (ROI) from any paid search campaigns is crucial. This helps in optimizing ad spend for maximum effectiveness.
SEO/SEM Marketing Requirements
The role of an SEO/SEM specialist in the tech industry, particularly within a dynamic environment like Tokyo, demands a unique set of skills and qualifications. Here’s what you need to bring to the table:
Proven SEO and Web Analytics Experience:
You need to have hands-on experience in SEO and be proficient in analyzing web data. This includes familiarity with SEO practices and a track record of improving website visibility and traffic through these methods.
Expertise in Google Analytics and Microsoft Clarity:
Proficiency in these tools is essential. You should be able to effectively analyze web traffic and user behavior, and use these insights to inform strategies for improving site performance and user engagement.
Knowledge of Google Tag Manager:
Understanding and experience with Google Tag Manager is a significant advantage. It’s a tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.
Analytical and Problem-Solving Skills:
You must possess exceptional analytical skills to interpret data and make informed decisions. Your role involves not just collecting data but turning it into actionable strategies for growth.
Strong Communication Skills:
Your ability to communicate effectively is crucial. You'll need to be adept at presenting your findings and strategies in a way that's understandable and compelling to team members who do not have a technical background.
Adaptability and Continuous Learning:
The digital marketing landscape, especially SEO and SEM, is constantly evolving. You need to be committed to staying updated with the latest trends and algorithm changes to keep the company’s digital marketing strategies effective and innovative.
SEO/SEM Marketing Salary Range
Entry-Level Position
For those just starting out in their SEO/SEM careers, with limited experience in the field:
Range: Typically, entry-level SEO/SEM specialists in Tokyo can expect salaries starting from approximately ¥3,000,000 to ¥5,000,000 annually.
Expectations: At this level, you will be more focused on executing existing strategies, managing basic SEO tasks, and learning from more experienced team members.
Mid-Level Position
For professionals who have accumulated a few years of experience and have a proven track record:
Range: Mid-level specialists can expect a salary range between ¥6,000,000 to ¥8,000,000 per annum.
Expectations: You're expected to take on more complex projects, perhaps lead smaller teams or initiatives, and have a deeper understanding of SEO/SEM strategies and tools.
Senior-Level Position
For highly experienced individuals who have extensive expertise and have lead teams or departments:
Range: Senior SEO/SEM professionals in Tokyo can command salaries from ¥9,000,000 to ¥12,000,000 or more annually.
Expectations: At this level, you are likely responsible for shaping overall SEO/SEM strategy, mentoring junior team members, and making significant contributions to the company's digital marketing efforts.
Director/Executive Level
For those in top-level positions, overseeing entire marketing departments or functions:
Range: Director or executive level positions can see salaries upwards of ¥13,000,000, potentially with additional performance bonuses and benefits.
Expectations: You're expected to have a strategic vision for the company's SEO/SEM activities, integrate them with overall business objectives, and ensure that your teams are aligned and effective.
SEO/SEM Marketing FAQ
What’s the difference between SEO and SEM?
SEO (Search Engine Optimization) focuses on improving your website’s visibility in organic search results. It involves optimizing website content and structure to rank higher on search engines like Google. SEM (Search Engine Marketing), on the other hand, encompasses SEO and also includes paid search strategies like PPC (Pay-Per-Click) advertising. SEM aims to increase visibility through both organic and paid tactics.
How important is coding knowledge for an SEO/SEM role?
While coding is not typically a primary requirement, having a basic understanding of HTML and CSS can be extremely beneficial. This knowledge helps you understand how search engines crawl and index web pages, and it can aid in optimizing website structure and content for better SEO performance.
Q: Can I transition into an SEO/SEM role from a different marketing background?
A: Absolutely! Many skills from other marketing roles, such as analytical thinking, content creation, and data interpretation, are transferable to SEO/SEM. A willingness to learn the technical aspects of SEO and SEM, along with staying updated with digital marketing trends, will aid in making this transition successful.
Is certification necessary for an SEO/SEM position?
Certifications are not mandatory but can be beneficial. They demonstrate your commitment to learning and staying updated in the field. Certifications from recognized platforms like Google Analytics, Google Ads, and other SEO-specific programs can enhance your credibility and knowledge base.
How do SEO/SEM roles vary in different types of companies?
In startups and smaller companies, you will be handling a broad range of tasks across SEO and SEM, requiring a more hands-on approach. In larger companies or agencies, roles are often more specialized, focusing on specific aspects of SEO or SEM with access to more resources and larger teams.
What is the career progression like in SEO/SEM?
Career progression in SEO/SEM can be dynamic. You start as an SEO/SEM specialist or analyst, progress to a manager or team lead, and eventually advance to senior roles like SEO/SEM Director or Digital Marketing Manager. Continuous learning and staying abreast of industry changes are key to advancing in this field.
How do I apply to work in SEO/SEM?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Content Marketing Positions in B2C Tech
What is Content Marketing?
In the heart of Tokyo's tech scene, as a Content Marketing Manager, you're not just creating content; you're crafting stories that resonate with your audience and amplify your brand's presence. It's a role where your creativity meets strategy, and where your words become the bridge between technology and the consumer.
Content Marketing in Tech
You are responsible for creating and distributing valuable, relevant, and consistent content.
Your role is vital in building brand awareness, trust, and establishing thought leadership.
In the tech industry, you play a crucial role in making complex technologies relatable and engaging.
Building Brand Awareness and Trust
As a content marketer, you do more than write; you create narratives that educate and connect with your audience.
Your content positions your brand as a knowledgeable and reliable source in the tech world.
Importance of Content Marketing in Tech
In the ever-evolving tech landscape, your role is key to keeping the brand relevant and competitive.
You're not just selling a product; you're telling a story that aligns with your audience's interests and needs.
Educating and Engaging Customers
You simplify complex tech concepts, making them accessible through various content formats.
You guide customers through the buyer's journey, from awareness to decision-making.
Content Marketing Responsibilities
In the bustling tech scene of Tokyo, as a Content Marketing Manager, your role is multifaceted and crucial in shaping our brand's narrative. Here's a detailed look at what you'll be doing:
Creative Oversight:
As the primary reviewer of all creative outputs, you'll be in charge of ensuring the quality and impact of our content. This includes overseeing the production of meticulously crafted articles and managing impactful paid advertising campaigns. Your keen eye for detail and creative judgment will be key in maintaining high standards.
Customer Engagement:
Directly engaging with customers is a core part of your role. You'll be responsible for gathering valuable insights from these interactions, which will then be transformed into compelling content and creative strategies. Your ability to listen to and understand our audience is vital in creating content that truly resonates.
Brand Voice Consistency:
Crafting and upholding a consistent and distinctive brand voice across various channels is essential. This includes not just our written content, but also the tone and messaging on our mobile application and other platforms. Your role ensures a cohesive and recognizable brand experience for our audience.
CRM and Customer Communication:
You'll manage and optimize our CRM communications. This involves crafting engaging email campaigns and push notifications aimed at deepening relationships with our existing customer base. Your strategic use of CRM tools will be crucial in maintaining and enhancing customer engagement and retention.
Content Strategy Execution:
You'll conceive and implement a dynamic content calendar, tightly aligned with our SEO strategy. This role requires you to be both a planner and an executor, ensuring that our content not only drives engagement but also enhances our visibility in a crowded marketplace.
Content Marketing KPIs + Targets
As a Content Marketing Manager in the tech industry, particularly in Tokyo, it’s crucial to have clear and measurable KPIs. Here’s a detailed breakdown of the key performance indicators and targets you should focus on:
Website Traffic:
Monitor the number of visitors to your website. This is a primary indicator of the effectiveness of your content in attracting an audience. Targets can be set for both overall traffic and traffic to specific pieces of content.
Engagement Rates:
Track how your audience interacts with your content. This includes metrics like time spent on page, comments, likes, shares, and overall social media engagement. Set targets for improving engagement on each platform.
Lead Generation:
Your content should not only attract but also convert. Measure the number of leads generated from your content and set goals for lead conversion rates.
SEO Rankings:
Keep track of where your content ranks on search engine results pages (SERPs) for relevant keywords. Aim to improve or maintain high rankings for key terms.
Social Media Shares:
Monitor how often your content is shared on social media. This is a good indicator of its relevance and appeal to your audience. Set targets for shares per article or content piece.
Conversion Rates:
This is about how effectively your content turns visitors into customers. Monitor the conversion rates of your content and aim for steady improvement.
Customer Retention:
Measure how your content impacts customer retention. Engaging, informative content can help keep your existing customer base engaged and loyal.
Content Reach:
Track the reach of your content across different channels. Set goals for expanding your audience, especially in new or underperforming channels.
Quality of Leads:
Beyond the number of leads, assess the quality. Are your leads turning into sales? Set targets to improve the quality of leads generated through content.
Content Marketing Requirements
In your role as a Content Marketing Manager, your unique blend of skills, experience, and understanding of the tech and marketing world will be crucial. Here’s a comprehensive list of what you’ll need to bring to the table:
Experience in Content Marketing:
You should have a substantial background in content marketing, particularly within the tech sector. This includes experience in creating and executing content strategies that have significantly enhanced brand trust and engagement.
Cross-Functional Collaboration:
Your role isn't in isolation. You'll need to demonstrate an ability to work seamlessly across different teams. This includes aligning marketing strategies with broader business objectives. The capability to navigate through various departments and unify efforts towards common goals is key.
Bilingual Fluency (English and Japanese):
Given Tokyo's diverse audience, fluency in both English and Japanese is essential. You'll be catering to a wide range of customers, and your ability to communicate effectively in both languages will be pivotal in reaching and resonating with our audience.
Exceptional Copywriting Skills:
You should possess strong copywriting skills that are rooted in storytelling and persuasive brand messaging. Your content should not only inform but also engage and connect deeply with our audience, driving them towards desired actions.
Lifecycle Marketing Experience:
Proficiency in using CRM tools is a must. You should be skilled in leveraging these technologies to drive customer engagement and retention. Understanding the customer journey and knowing how to create content that appeals to different stages of this journey is crucial.
SEO Knowledge:
A deep understanding of SEO and how it impacts content strategy is important. You should be familiar with optimizing content for search engines, understanding keyword research, and staying up-to-date with SEO best practices.
Analytical Skills:
The ability to analyze data and glean insights from it is essential. You should be comfortable using analytics tools to measure content performance and make data-driven decisions.
Creative Thinking:
Your role requires a balance of creativity and strategic thinking. You should be able to think outside the box and bring fresh, innovative ideas to the table.
Content Marketing Salary Range
The salary for a Content Marketing Manager in Tokyo's tech sector varies based on experience, expertise, and the specific demands of the role. Here's a breakdown by seniority:
Entry-Level/Junior Content Marketer
Starting Salary Range: For those just entering the field of content marketing in tech, the starting salary typically ranges from ¥3,500,000 to ¥5,000,000 per annum.
Expectations: At this level, you are expected to have a foundational understanding of content marketing principles, basic SEO knowledge, and the ability to create engaging content. You're likely to be assisting more senior team members and learning the ropes of the industry.
Mid-Level Content Marketer
Salary Range: As you gain experience and take on more responsibilities, the salary range for a mid-level content marketer in tech can be between ¥6,000,000 and ¥9,000,000 per annum.
Influencing Factors: Factors such as your specific experience in the tech industry, the success of your previous campaigns, and your ability to work independently or lead smaller teams can influence your salary at this stage.
Senior-Level/Management
Salary Range: For senior-level content marketers or those in managerial positions, salaries can start from ¥10,000,000 and go upwards, depending on the level of expertise and the size of the company.
Strategic Role Impact: At this level, you're expected to play a strategic role, contributing significantly to the brand's voice, content strategy, and overall marketing objectives. Your experience in leading teams, driving successful campaigns, and your understanding of the broader market dynamics are crucial.
Content Marketing FAQ
How does content marketing fit into the overall marketing strategy?
Content marketing is a pivotal part of the overall marketing strategy, especially in tech. You're responsible for creating and sharing valuable content that not only attracts and retains a clearly defined audience but also drives profitable customer action. Your work complements other marketing efforts, like paid advertising, by building brand awareness, educating consumers, and establishing thought leadership.
How does content marketing influence customer behavior and brand perception?
As a Content Marketing Manager, your content significantly influences customer behavior and brand perception. By providing useful and relevant information, you help shape the customers' understanding and appreciation of the brand. Your content guides them through the buyer's journey, influencing their decisions and enhancing their experience with the brand.
How can a CMO measure the ROI of content marketing efforts?
ROI for content marketing can be measured by analyzing metrics like traffic growth, engagement rates, lead generation, conversion rates, and customer retention. Tools like Google Analytics and CRM software can provide insights into how content drives these metrics. Also, comparing the cost of content creation against the revenue it generates can give a clear picture of ROI.
What role does SEO play in content marketing?
SEO is integral to content marketing. It involves optimizing your content to ensure it's discoverable via search engines. This means using relevant keywords, creating quality content, and optimizing website structure. Good SEO practices help improve your content's visibility, driving organic traffic, and enhancing audience engagement.
How important is understanding the tech industry for a content marketer?
Understanding the tech industry is crucial. You need to be aware of current trends, technological advancements, and customer behavior in the tech space. This knowledge allows you to create relevant, engaging content that resonates with your audience and addresses their needs and interests.
Q: Can content marketing drive direct sales?
Yes, content marketing can drive direct sales. While its primary focus is on building long-term relationships and brand value, strategically crafted content can guide potential customers to make purchase decisions. This is done by creating targeted content that addresses specific customer pain points and showcases product benefits.
What's the biggest challenge for content marketers in the tech industry?
One of the biggest challenges is staying ahead of rapidly evolving technology trends and consumer preferences. As a Content Marketing Manager in tech, you need to continuously educate yourself and adapt your strategies to remain relevant and effective.
How can a content marketer effectively target a global audience?
To target a global audience, you should understand cultural nuances and preferences. Content should be adaptable for different regions, possibly requiring localization. Also, being aware of global trends and how they affect different markets is key to creating content that resonates worldwide.
How do I apply to work as a Content Marketer?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2C Marketing Resume Tips
Crafting a standout resume is crucial for landing a coveted B2C Marketing role. Your resume should not only reflect your skills and experiences but also resonate with the specific needs of the employers. Here’s how you can do it:
Isolate the Skills Section
Highlight Tools and Skills:
Clearly list the marketing tools and software you're proficient in. For example, if you're applying for a Content Marketing role, mention your experience with SEO tools like SEMrush or Google Analytics, and content management systems like WordPress.
Tailor Skills to the Role:
If you're aiming for a role in Social Media Marketing, highlight your skills in social media analytics tools, content creation software, and your understanding of different social platforms.
Quantify Achievements
Showcase Success with Numbers:
Wherever possible, use specific numbers and results to highlight your achievements. For instance, "Increased website traffic by 40% through a targeted SEO strategy" or "Improved email campaign open rates by 25%."
Conversion and Retention Rates:
For positions like Email Marketing Specialist, specify your success in conversion rates, like "Achieved a 30% conversion rate on promotional emails."
Avoid Repetition
Ensure that each point in your resume adds new information. Avoid using the same verbs or phrases repeatedly. Tailor each point to reflect a unique aspect of your experience and achievements.
Graham's Advice
No Objectives, Just Summaries:
Instead of an objective statement, open with a brief summary of your key strengths and notable achievements.
Numbers and Results:
Focus on quantifiable accomplishments. For example, "Led a team in a social media campaign that increased engagement by 50% over six months."
Clear and Concise:
Be straightforward and direct. Avoid jargon or overly technical language unless it's relevant to the position.
Professional Formatting:
Stick to a well-organized, readable format. While creativity can be good, prioritize clarity and ease of reading. Keep your resume to a maximum of 2-3 pages.
Hard Targets
Evidence of Meeting Targets:
If you have experience in roles with direct sales or conversion targets, provide specific examples. For instance, as a Sales and Marketing Manager, you can include "Exceeded quarterly sales targets by 15% consistently over two years."
Align with Job Descriptions
Use Relevant Keywords:
Mirror the language used in the job descriptions you're targeting. If the job description emphasizes "digital campaign management," ensure those exact words appear in your resume.
Customize for Each Application:
Adjust your resume for each role you apply for, focusing on the skills and experiences most relevant to that particular job.
B2C Marketing Interview Tips
When interviewing for a B2C marketing role, it's crucial to be well-prepared and to approach each stage of the interview process with a strategic mindset. Here's how you can use the insights from the original notes to your advantage:
Prepare for Assignments
Allocate Adequate Time:
Marketing roles often require completing practical assignments, like drafting marketing plans or campaigns. Allocate enough time for these tasks to demonstrate your creativity and strategic thinking.
Campaign and Plan Development:
Expect to be asked to create detailed plans and campaigns during the interview process. Showcase your ability to develop strategies that align with the company’s goals and resonate with the target audience.
Language Proficiency
Bilingual Interviews in Tokyo:
In Tokyo, interviews will be conducted in both English and Japanese. Make sure you are comfortable conversing in both languages, especially when discussing marketing terms and strategies.
Use the STAR Method
Structured Responses:
Use the STAR (Situation, Task, Action, Result) method to give structured and concise answers. This method helps you effectively communicate your experiences and the impact of your actions.
Read this blog to learn more about the STAR method for marketers.
Avoid Over-Elaboration:
Be mindful of the length of your responses. Practice timing yourself to ensure your answers are informative yet concise.
Showcase Confidence
Sell Yourself:
Don’t be overly humble. An interview is your opportunity to sell yourself - highlight your achievements and how you can add value to the company.
Highlight Achievements:
Speak confidently about your successes, using numbers and results wherever possible. For instance, mention a campaign you led that resulted in a 20% increase in customer engagement.
Graham's Advice
Commercially Oriented Questions:
In the interview, ask commercially oriented questions like, “What are your most successful campaigns?” or “What challenges have you faced in previous campaigns, and how can they be improved?”
Cost Center vs. Revenue Generator:
Every hiring manager will be asking themselves one or both of these questions when they are interviewing you: “How will this person make me money?” or “How will this person save me money?”
Keep these in mind when preparing for the interview and structure your answers to the questions they ask in a way that demonstrates how you will earn or save the company money.
Technical Setup for Online Interviews
Online Interview Readiness:
Ensure your technical setup is optimal for online interviews. Good lighting, a centered camera, and a quiet room are essential. Avoid using headphones as they can sometimes cause audio issues.
Understand the Brand and Role
Know the brand well and think outside of the normal scope of a job to find things that are specific about the product or service you are going to be marketing.
For example, a hiring manager friend of mine at an AR mobile gaming company asks each Field marketing applicant how they will secure the event space.
If they do not mention reaching out to cell service providers, they fail.
This is because he knows that they did not do research into the past events of the company and the challenges they have faced in the past
In-Depth Brand Knowledge:
Demonstrate a deep understanding of the brand and the specific role you're interviewing for. Research the company's past campaigns, major clients, and any unique challenges they've faced.
Think Outside the Box:
Show that you’ve done your homework. If interviewing for a Field Marketing role, discuss specifics, such as securing event spaces and why reaching out to cell phone companies is crucial, demonstrating your thorough research and understanding
That was a lot, thank for reading every single word. It really means a lot to me.
As a thank you, here is a section on B2B Marketing Positions in Tech.
↑ USE THIS LINK TO RETURN TO THE TOP ↑
B2B Marketing in Tech
Let’s start at the beginning.
A B2B Company Directly Engages Financially with Groups. Hence, B2B stands for business to business.
As a B2B marketer, you share a lot of connective tissue with your “2C” counterparts.
You are both human marketing to humans.
Only these humans happen to be decision-makers at companies. You want their decisions to be made in favor of buying your products.
Because you will be targeting business decision-makers, the marketing strategies and advertising locations are some of the biggest differences.
These are dependent on the product or service you are marketing.
Examples
Here are a few examples of purely B2B companies:
Salesforce
Oracle
SAP
SHIFT, our parent company
These are brands you’ve heard of but would fail an on-the-street style interview about.
That is where I was when I started researching for this guide.
Let’s take a look at how companies like these organize their marketing organizations.
B2B Marketing Org Chart
B2B Enterprise Marketing Org Chart
B2B companies are multinational enterprises, but all start as startups.
This means there are way more startups than enterprises, just like there are more young people than old people.
Unless you are in Japan or any aging population.
All developed nations are heading towards aging populations.
Just like in these populations, in a startup, the headcount is limited.
You will not see the specialization that you see in B2C.
B2B Startup Marketing Org Chart
A B2B startup marketing org chart will be a single generalist.
You will be handling 360 degree fullstack marketing.
This is events, social media, SEO, advertising. Everything.
As the business grows beyond the startup phase, marketers with skills that complement the initial generalist will be hired.
This can be a community manager to engage the growing user base, an enterprise marketing manager to develop strategies for targeting large companies, or a content marketer to chain to a computer to write a 120 page blog about every marketing position in tech.
Let’s learn about these specific roles in B2B Marketing now.
B2B Marketing Positions in Tech
Here is a list of the positions covered in this guide:
↑ USE THIS LINK TO RETURN TO THE TOP ↑
B2B CMO
What is the Role of a CMO in B2B Marketing?
As a Chief Marketing Officer in a global B2B environment, you play a pivotal role that differs significantly from your counterparts in the B2C sphere. Your focus is less about high volume and more about precision and targeted impact.
As a CMO in a global setting, you're tasked with overseeing the marketing operations of a company on an international scale.
Your role involves a strategic balance of inbound marketing, lead generation, and demand generation.
As a global CMO, you are tasked with leading the marketing department, setting a vision for global marketing strategies in line with the company’s overarching goals.
Your role includes a strong focus on inbound marketing. This means you'll be responsible for creating content and campaigns that attract and engage other businesses, rather than individual consumers.
You'll oversee the company’s marketing competence, ensuring that your team is up-to-date with the latest marketing trends and tools, especially those effective in a B2B context.
Responsibilities
Lead generation is a key responsibility. You will develop strategies to identify potential business clients and convert them into leads.
You will drive demand generation, creating a buzz around the brand and products. This includes initiatives like organizing and participating in webinars and industry conferences to enhance brand visibility and network with potential clients.
A significant part of your role will involve decision-making about in-house versus agency marketing efforts. This includes evaluating when it's more beneficial to leverage external expertise versus building and utilizing in-house capabilities.
You'll be working closely with agencies, managing these relationships to ensure that the external efforts align with the company's marketing objectives.
The collaboration between your department and inside sales teams will be crucial. You'll work together to ensure that lead generation efforts are seamlessly integrated with sales strategies.
Your focus will not be on mass marketing to a large consumer base but rather on targeting decision-makers within a select group of companies. This involves a more tailored and strategic approach to marketing.
B2B CMO KPIs + Targets
As a global CMO, you're responsible for setting and achieving key performance indicators (KPIs) that accurately reflect the success of your marketing strategies.
Lead Generation Efficiency:
One of your primary targets will be to maximize the efficiency of lead generation campaigns. This involves not only the number of leads generated but also the quality and conversion potential of these leads.
Conversion Rates:
You'll focus on the conversion rates of leads to actual sales. It's not just about generating interest but ensuring that this interest translates into profitable business relationships.
Demand Generation Success:
Your ability to create a buzz around the brand and its products will be crucial. You'll track how effective your demand generation campaigns are in enhancing brand visibility and market presence.
Webinar and Conference Impact:
You'll assess the success of webinars and conferences in terms of attendee engagement, lead generation, and post-event conversions. This includes measuring the effectiveness of these events in promoting the brand and fostering business relationships.
Brand Global Presence and Market Penetration:
As a global CMO, a key part of your role involves expanding the brand’s reach. You will monitor market penetration in targeted business segments and evaluate how the brand is perceived across different regions.
In-House vs Agency Campaign Effectiveness:
You will compare the effectiveness of in-house campaigns against those managed by external agencies, ensuring that resource allocation between the two is optimized for maximum ROI.
Customer Acquisition Cost (CAC):
Managing and optimizing the cost of acquiring new customers is vital. You'll be expected to keep the CAC within profitable margins, ensuring the long-term financial health of the marketing efforts.
Customer Lifetime Value (CLV):
Another important metric is the CLV. Your strategies should not only bring in new clients but also focus on retaining them, increasing their lifetime value to the company.
Salary Range
The salary range for a global CMO position can be quite broad, typically reflecting experience, company size, and market influence. Expect a range that can start from a high base and escalate significantly with bonuses and performance incentives.
Entry-Level Global CMO (Less than 5 years of experience):
In this early stage, although it's rare to find a CMO with less than 5 years of experience, the compensation for an entry-level global CMO typically starts lower. Expect a range of approximately ¥8,000,000 to ¥12,000,000 annually. This accounts for individuals who will rapidly advance in their careers due to exceptional performance or unique circumstances.
Mid-Level Global CMO (5-10 years of experience):
Mid-level global CMOs, with a substantial amount of experience and proven track records, will see a significant increase. The salary range can be expected to be between ¥12,000,000 to ¥18,000,000 per year. At this level, you would have demonstrated considerable expertise and have led successful marketing campaigns with noticeable impact.
Senior-Level Global CMO (More than 10 years of experience):
For those with over 10 years of experience in high-level marketing roles, especially in global markets, the salary can be quite substantial. Senior global CMOs can expect to earn between ¥18,000,000 to ¥25,000,000 or more annually. This range reflects the high level of responsibility, strategic input, and the significant impact on the company's global operations.
Top-Tier Global CMO (Exceptional experience and achievements):
At the very top, for global CMOs who have not only years of experience but also exceptional achievements and a strong reputation in the industry, salaries can go well above ¥25,000,000. This tier is typically reserved for those who have demonstrated extraordinary leadership and have significantly contributed to the success of well-known global brands.
Requirements
Strategic Marketing Leadership:
You need to have a proven track record of leading marketing efforts, particularly in a global B2B tech environment. This includes experience in formulating and implementing comprehensive marketing strategies that align with the company's global objectives.
Expertise in Inbound Marketing:
Strong expertise in inbound marketing is essential. You should be adept at creating and executing content strategies that attract and engage a business audience, not just individual consumers.
Lead Generation and Demand Generation Skills:
You must possess skills in lead generation and demand generation. This includes experience in creating campaigns that generate buzz, brand recognition, and actionable leads.
Experience with Webinars and Conferences:
You should have a history of successfully organizing and participating in webinars and conferences. These are critical for networking and establishing the brand in the B2B tech market.
Balancing In-House and Agency Efforts:
The ability to discern when to utilize in-house resources versus when to engage with external agencies is crucial. You should be capable of managing these relationships effectively to ensure alignment with marketing goals.
Targeted Marketing Acumen:
Unlike B2C marketing, your focus will be on targeting key decision-makers within companies. This requires a more strategic, personalized approach to marketing.
Collaborative Skills:
Collaboration with other departments, especially sales teams, is vital. You need to ensure that marketing and sales efforts complement each other, particularly in lead generation and conversion strategies.
Global Market Understanding:
A deep understanding of different global markets and the ability to tailor marketing strategies to diverse cultural and business environments is crucial.
Digital Marketing Proficiency:
Given the tech focus, proficiency in digital marketing, including SEO/SEM, social media, and content marketing, is a must.
FAQ
What makes a successful Global CMO in the B2B tech industry?
Success as a Global CMO in this sector hinges on your ability to understand complex global markets, develop strategies that resonate across cultures, and lead a team that can execute these strategies effectively. You need a blend of creative marketing acumen and a solid grasp of the tech industry's nuances.
How important is digital marketing expertise for a Global CMO?
In today's tech-driven world, digital marketing expertise is crucial. You should be well-versed in digital marketing strategies, including SEO/SEM, social media, and content marketing, as these are key channels for reaching B2B audiences globally.
Can you transition to a Global CMO role from a different industry?
Yes, it's possible, but the transition can be challenging. You would need to demonstrate a strong understanding of the B2B tech market and global marketing strategies. A background in similar roles or industries can be beneficial.
What is the biggest challenge facing Global CMOs in the tech industry today?
One of the biggest challenges is staying ahead in a rapidly evolving tech landscape. This includes keeping up with technological advancements, changing market trends, and adapting strategies to meet these evolving needs.
How does a Global CMO measure success?
Success is typically measured through various KPIs like lead generation efficiency, conversion rates, brand global presence, and market penetration. However, long-term success also includes building a sustainable brand and fostering a culture of innovation within the marketing team.
What role does a Global CMO play in company strategy?
As a Global CMO, you play a critical role in shaping the company’s overall strategy. This involves not just marketing the products, but also contributing to product development, market expansion plans, and overall business strategy.
How do I apply to work as a CMO in Japan?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B VP of Marketing
What is a VP of Marketing in B2B
You are at the helm of a company's marketing efforts, particularly for B2B tech products and services.
You will be the driving force behind marketing strategies, focusing on creating value and strengthening business relationships.
This role is central to achieving the company's strategic goals, especially in forging and nurturing partnerships.
Responsibilities
Lead and Manage Global Marketing Campaigns:
You will be at the forefront of developing and driving digital marketing campaigns and in-person events.
Trusted Advisor on Marketing Trends:
You will be an advisor to the leadership team, providing insights on marketing trends. Your role involves identifying opportunities to promote the company’s leadership position and advising on internal and external partnership marketing opportunities.
Collaborate for Global Marketing Strategies:
You will work closely with the alliance leadership team and key stakeholders to craft marketing strategies that drive growth and demand.
Integrate Global Messaging:
You will collaborate with regional marketing professionals, ensuring that global messaging is seamlessly integrated into regional marketing programs to reinforce and enhance local market positioning.
Relationship Management:
You will be responsible for establishing and maintaining relationships with all marketing teams, engaging them in joint marketing opportunities.
Internal Collaboration:
Collaboration across marketing teams is crucial. You will stay informed about the firm-wide marketing initiatives and identify areas for collaboration.
Budget Management and ROI Optimization:
You will develop, track, and maintain the global marketing budget, employing effective marketing methods to ensure that the programs are cost-effective and align with the desired goals of building revenue, relationships, and reputation.
KPIs + Targets
Lead Generation and Pipeline Acceleration:
You'll be focusing on generating leads and accelerating the pipeline for the business. This involves strategizing and executing campaigns that attract and convert potential business clients.
Revenue Generation:
A critical target for you will be to drive revenue growth. This requires you to implement marketing techniques that contribute to increased sales and partnership benefits.
Return on Investment (ROI) Development and Tracking:
You are responsible for ensuring that the marketing spend is optimized. This means you will develop, monitor, and adjust strategies to achieve the best possible ROI, balancing cost-effectiveness with high impact.
Strategic Growth Targets:
You will set and pursue aggressive growth targets in line with the C-Suite’s strategy. Your ability to think strategically and implement data-driven plans will be key to achieving these targets.
Marketing Campaign Effectiveness:
Measuring the effectiveness of global marketing campaigns is crucial. You will assess how these campaigns contribute to the overall business objectives, such as market position enhancement and demand generation.
Cross-Regional and Global Alignment:
A significant KPI for you will be to align marketing efforts across different regions, ensuring that the global strategy is effectively adapted and executed at the regional level.
Stakeholder Engagement and Satisfaction:
You will aim to maintain high levels of engagement and satisfaction among internal and external stakeholders. This involves nurturing relationships and consistently delivering value through your marketing initiatives.
Salary Range
Starting as a VP
Salary Range: For those just stepping into a VP of Marketing role, perhaps with less experience in leadership but significant expertise in marketing, the salary starts at the lower end of the spectrum. This could be around $140,000 to $180,000 annually.
Considerations: At this level, you will be focusing more on regional rather than global responsibilities, with an emphasis on growing into the role and understanding the broader strategic objectives of the company.
Mid-Level VP
Salary Range: With a solid foundation in marketing leadership and a proven track record of success, mid-level VPs of Marketing can expect salaries in the range of $180,000 to $220,000.
Considerations: You will likely have more autonomy and involvement in strategic decision-making at this stage, along with increased responsibility for larger campaigns or regions.
Senior-Level
Salary Range: For highly experienced VPs of Marketing, especially those with extensive experience in tech and global markets, the salary can range from $220,000 to $260,000 or more.
Considerations: At this senior level, you are expected to lead not just marketing strategies but also contribute to the overall business strategy of the company. You have a significant influence on global operations and partnership developments.
Other Factors Influencing Salary
Performance and Impact: Bonuses and additional compensation can be significant, especially if you exceed targets and KPIs.
Location and Cost of Living: In a city like Tokyo, salaries are adjusted to reflect the cost of living and market conditions.
Requirements
Extensive Marketing Experience:
You need to have more than 12 years of marketing and growth strategy experience in a large, multi-national organization. This experience should demonstrate your capability to handle complex marketing challenges and to strategize at a global scale.
Alliance or Partnership Marketing Focus:
At least 5 years of your experience should be concentrated on alliance or partnership marketing. This is crucial as you'll be working closely with partners, so understanding the nuances of such relationships is key.
Global Campaign Development:
You must have a demonstrated success record in developing global, integrated marketing campaigns that incorporate a range of digital and traditional activations. This shows your ability to think and execute strategies that resonate on a global scale.
Leadership of Multi-regional, Cross-functional Teams:
Your experience should include managing multi-regional and cross-functional teams. This is important as you will be driving projects that require coordination across different geographies and departments.
Building Relationships with Alliances/Partners:
A significant part of your role involves developing relationships with alliances and partners to identify marketing synergies. Therefore, your background should include experience in fostering these types of relationships.
Collaborative Management Style:
Your management style should be highly collaborative. The role demands strong interpersonal skills to lead, influence, and engage not just your direct team but also a broader virtual team and a variety of stakeholders.
Innovation and Proactivity:
As a VP, you're expected to be highly motivated, proactive, and results-oriented. You should have a track record of acting as an innovator, driving change, and implementing new ways of working to improve business practices and processes.
Negotiation and Diplomatic Skills:
A proven record of high-business impact with strong negotiation skills and sound diplomatic abilities is essential. This will aid in managing internal and external expectations and in navigating complex business environments.
FAQ
How important is digital marketing expertise in this role?
Digital marketing expertise is crucial. You should be well-versed in contemporary digital marketing strategies and technologies, as they play a key role in reaching and engaging with B2B clients in the tech sector.
How does this role contribute to the overall business strategy of the company?
As the VP of Marketing, you are a key contributor to the company's overall business strategy. You will provide insights and direction on market trends, customer needs, and competitive landscapes. Your strategies will directly influence business growth and market positioning.
Can you elaborate on the type of leadership skills required for this position?
Leadership skills are pivotal. You need to exhibit strong team management, mentorship, and motivational skills. Leading by example, fostering a collaborative environment, and being adept at managing diverse and remote teams are essential qualities.
How will success be measured in this role?
Success will be measured through various KPIs such as lead generation, pipeline acceleration, revenue growth, ROI on marketing campaigns, and stakeholder satisfaction. Long-term success is also gauged by your ability to adapt to market changes and continuously innovate in marketing practices.
What level of cross-functional collaboration is expected in this role?
The role requires high levels of cross-functional collaboration. You will work with various departments like sales, product development, and customer service to ensure that marketing strategies are aligned with overall business objectives and deliver consistent messaging across all platforms.
How dynamic is the role in terms of adapting to new marketing trends and technologies?
The role is highly dynamic. You are expected to stay abreast of the latest marketing trends and technologies, especially those pertinent to the B2B tech sector. This involves continuously updating strategies and experimenting with new approaches to maintain competitive advantage.
How do I apply to work as a B2B VP of Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Head of Marketing
What is a B2B Head of Marketing
The Head of Marketing position in the tech industry, particularly in Tokyo, is pivotal. You'll be the driving force behind shaping and executing marketing strategies that resonate with a tech-savvy, business-oriented audience.
Responsibilities
In this vital role, you will be at the forefront of shaping and executing innovative marketing strategies in the fast-paced tech industry. Here’s a detailed look at what the role entails:
Strategic Planning and Execution:
You’ll develop and implement the overall marketing strategy, ensuring it aligns with the company's global objectives and regional needs. This involves understanding the unique dynamics of the Tokyo market and adapting strategies accordingly.
Brand and Awareness Campaigns:
Creating and executing brand awareness campaigns is key. This includes handling regional PR, social media, brand campaigns, and user conferences to elevate the company's profile and position in the market.
Demand Generation and Pipeline Development:
You’re responsible for generating demand and developing the marketing pipeline. This covers a wide spectrum, from enterprise and corporate to SMB segments. You'll work closely with global campaigns, growth marketing, and product marketing teams to create impactful campaigns.
Customer Advocacy and Engagement:
Developing programs that foster customer advocacy and engagement is crucial. You will create platforms for customers to share their stories and experiences, enhancing brand loyalty and customer retention.
Team Leadership and Development:
Leading and building a high-performance marketing team is a central aspect of this role. You’ll mentor, coach, and recruit team members, fostering a culture of excellence and innovation.
Cross-functional Collaboration:
Building productive relationships across the business is vital. You'll work in tandem with sales, product development, and other departments, ensuring marketing strategies are cohesive and aligned with the company's overall goals.
Data-Driven Decision Making:
Infusing a data-driven culture within the marketing department is essential. You’ll utilize data to guide decisions, assess the effectiveness of campaigns, and adjust strategies to optimize results.
Market Analysis and Adaptation:
Keeping abreast of the changing market landscape and competitive dynamics is part of your role. This includes providing insights to the global team and localizing campaigns and messaging to resonate with the regional market.
Innovation and Growth Mindset:
You are expected to think innovatively and proactively seek new ways to drive growth and customer engagement. An open mindset to new approaches and continuous learning is key to success in this role.
KPIs + Targets
As a Head of Marketing in the tech sector, measuring success and steering efforts in the right direction is crucial. Here’s a detailed look at the KPIs and targets you will likely be focusing on:
Brand Awareness and Reach:
Measure the effectiveness of brand campaigns through metrics like brand recall, audience growth, and engagement rates on various platforms, including social media.
Lead Generation and Conversion Rates:
A primary KPI will be the number of leads generated through different marketing initiatives and the conversion rate of these leads into customers.
Pipeline Growth:
Monitor the growth of the marketing pipeline, particularly in key segments such as enterprise, corporate, and SMB. The aim is to continuously feed the sales funnel with high-quality leads.
Market Share and Penetration:
Evaluate success based on the expansion of market share and penetration in targeted regions and sectors.
Customer Acquisition Cost (CAC):
Keep track of the cost of acquiring new customers, aiming to optimize marketing spend for maximum ROI.
Customer Lifetime Value (CLV):
Focus on strategies that not only acquire new customers but also enhance the lifetime value of existing ones through upselling and retention strategies.
Customer Advocacy and Engagement:
Assess the effectiveness of customer advocacy programs, looking at metrics like customer testimonials, case studies produced, and engagement in customer-centric events.
Return on Marketing Investment (ROMI):
A crucial financial metric to assess the overall effectiveness and profitability of marketing campaigns.
Team Performance and Development:
Set targets for team development and performance, ensuring that your team’s skills and efforts align with the department's goals and the company's overall strategy.
Strategic Alignment with Sales:
Work on aligning marketing efforts with sales objectives, measuring success through joint metrics like sales-marketing funnel conversion rates and the number of sales-qualified leads.
Salary Range
The salary range varies significantly based on experience and company size, with a general range between ¥10,000,000 and ¥20,000,000 annually for senior positions in Tokyo.
Entry-Level / Junior Head of Marketing
Experience: Typically, 3-5 years in marketing, often stepping up from roles like Senior Marketing Manager or similar.
Salary Range: In Tokyo, you can expect a salary starting from approximately ¥8,000,000 to ¥10,000,000 annually. This range reflects the initial responsibilities and the growing expertise required at this level.
Mid-Level / Experienced Head of Marketing
Experience: Around 5-10 years of experience in marketing, with a track record of successful campaigns and team leadership.
Salary Range: For this level of seniority, the salary range would typically be between ¥10,000,000 and ¥15,000,000 per year. This accounts for the increased responsibility, strategic input, and impact on company growth.
Senior / Highly Experienced Head of Marketing
Experience: More than 10 years of experience, often with a significant portion in the tech industry or in roles with similar demands and complexities.
Salary Range: At this level, salaries can range from ¥15,000,000 to over ¥20,000,000 annually. This reflects the extensive experience, strategic acumen, and significant impact on the business's overall direction and success.
Requirements by Seniority
Entry-Level / Junior Head of Marketing
Educational Background:
A bachelor’s degree in Marketing, Business, or a related field.
Experience:
3-5 years in marketing, with experience in digital marketing, content creation, and campaign management.
Skills:
Basic understanding of the tech industry, proficiency in digital marketing tools (like SEO/SEM, Google Analytics), and strong communication skills.
Additional Qualities:
Adaptability to fast-paced environments, eagerness to learn, and a collaborative mindset.
Mid-Level / Experienced Head of Marketing
Educational Background:
A bachelor’s degree, with a preference for a Master’s in Business Administration or Marketing.
Experience:
5-10 years of marketing experience, with a proven track record in strategic planning and execution of major campaigns. Experience in B2B marketing and leading small teams is often expected.
Skills:
Strong leadership and analytical skills, advanced knowledge of marketing strategies and digital marketing trends, and effective cross-functional collaboration abilities.
Additional Qualities:
Ability to manage multiple projects simultaneously, a knack for innovative thinking, and excellent problem-solving skills.
Senior / Highly Experienced Head of Marketing
Educational Background:
Advanced degrees in Marketing, Business, or related fields are highly valued.
Experience:
Over 10 years in marketing, with substantial experience in the tech industry. A solid track record of successful marketing strategies and team leadership at a high level is essential.
Skills:
Exceptional leadership and strategic thinking abilities, in-depth knowledge of the tech market and its trends, and mastery in integrating marketing strategies with overall business goals.
Additional Qualities:
Strong business acumen, excellent communication and negotiation skills, and the ability to inspire and lead large teams.
FAQ
What is the primary focus of a Head of Marketing in tech?
To develop and implement effective marketing strategies that align with both global and regional business goals, and to drive growth through innovative campaigns and customer engagement.
How important is collaboration in this role?
Extremely important. You'll need to work closely with various teams, including sales, product, and global marketing teams, to ensure a unified approach.
How crucial is understanding the Japanese market for this role?
Profound knowledge of the Japanese market is vital. You need to understand local business customs, consumer behavior, and market trends to tailor strategies effectively for Tokyo's unique tech landscape.
What is the importance of digital marketing experience for this position?
Digital marketing expertise is paramount in this role. As technology constantly evolves, staying abreast of digital trends and tools is essential for engaging effectively with a tech-savvy audience and driving digital campaigns.
Can international experience benefit a Head of Marketing in Tokyo’s tech industry?
Absolutely. International experience can be a significant asset, as it brings diverse perspectives and understanding of global markets, which can be beneficial for companies with a worldwide presence or those looking to expand beyond Japan.
How does this role interact with other departments in a tech company?
The Head of Marketing often collaborates closely with various departments like sales, product development, and customer service. This cross-functional interaction ensures that marketing strategies align with overall business objectives and product offerings.
What is the role of data analytics in this position?
Data analytics plays a critical role. It's essential for understanding market trends, customer behavior, campaign performance, and making informed decisions to optimize marketing strategies and demonstrate ROI.
Are language skills important for this position in Tokyo?
Yes, fluency in Japanese is often crucial, especially for effective communication and marketing to the local audience. Proficiency in English is also valuable, particularly for companies with global operations or partnerships.
How do I apply to work in Japan?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Marketing Manager
What it is
The Marketing Manager in B2B Tech is pivotal in strategizing and executing marketing plans to achieve business goals and brand awareness.
You'll be at the forefront of creating and nurturing business relationships, driving regional and global marketing initiatives, and localizing content to resonate with the Japanese market.
Responsibilities
Strategic Marketing Leadership:
You will be responsible for creating and executing marketing plans that align with the business goals of the Japan market. This involves a balance of performance and brand marketing, requiring collaboration across various functions like Customer Success, Sales, Product, and Global Marketing Teams.
Localization and Content Creation:
Managing the localization of marketing materials is crucial. You will be in charge of adapting product messaging, sales collateral, and marketing campaigns to suit the Japanese culture and market needs. This also includes overseeing translations of existing content and generating new, locally relevant content.
Website and Channel Management:
You will own the local Japanese website and other relevant channels, ensuring they are effectively adapted for the local market.
Co-Marketing and Partnerships:
Developing and managing co-marketing activities with strategic partners is key. This involves working with ad networks, marketing platforms, industry groups, and key opinion leaders to enhance market presence.
Event Management:
Taking a leading role in producing hosted events in Japan, which includes ideation, logistics, budget management, partner coordination, vendor selection, and post-event follow-up.
PR and Messaging:
Working closely with internal leadership and external PR agencies to ensure that the positioning and messaging across channels effectively convey the organization's strategic vision.
Performance Analysis:
Analyzing the performance of regional marketing programs (including events, content, email, and PR campaigns) to inform marketing decisions. This includes preparing and distributing reports on campaign performance to management.
Market Trend Analysis:
Keeping up-to-date with market trends and news developments impacting the industry is vital. This includes understanding customer needs and adapting strategies accordingly.
KPIs + Targets
Lead Generation and Conversion:
You'll focus on the number of leads generated through various marketing channels. This involves closely monitoring the conversion rates from leads to actual sales, which is critical for measuring the effectiveness of marketing strategies.
Event Management Metrics:
For offline events like conferences and exhibitions, and online events such as webinars, key metrics include the number of events hosted, attendance rates, and the quality of leads generated from these events.
Webinar Engagement:
Specifically for webinars, tracking metrics like attendee numbers, engagement during the webinar, and follow-up conversion rates are crucial.
Content and Campaign Performance:
Analyzing the effectiveness of content marketing efforts across different platforms. This includes measuring the engagement and reach of published content, as well as the performance of email marketing campaigns and social media activities.
Market Response and Trends:
Keeping an eye on market responses to various marketing activities. This involves staying informed about industry trends and competitor activities to ensure your strategies remain relevant and effective.
Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV):
Monitoring the cost involved in acquiring new customers and the value they bring over time. These metrics help in understanding the long-term profitability and sustainability of the marketing strategies employed.
Sales Enablement and Support:
Working closely with sales teams to provide them with the necessary marketing materials and insights, and measuring how effectively these tools help in achieving sales targets.
Budget Management and ROI:
Managing the marketing budget effectively and calculating the return on investment (ROI) for various marketing initiatives. This includes negotiations for budgets and ensuring that each campaign delivers maximum impact within the allocated resources.
Salary Range
The salary for a Marketing Manager in B2B Tech in Tokyo ranges from approximately ¥8,000,000 to ¥17,000,000 annually, depending on experience and expertise.
Entry-Level (Junior Marketing Manager)
Experience: Typically less than 2 years in a marketing role.
Salary Range: Approximately ¥8,000,000 to ¥10,000,000 per year.
Characteristics: At this level, you will be assisting with the implementation of marketing strategies, handling basic digital marketing tasks, and supporting senior marketing staff.
Mid-Level (Marketing Manager)
Experience: Around 2-5 years of relevant experience in the field.
Salary Range: Approximately ¥10,000,000 to ¥13,000,000 per year.
Characteristics: You are expected to independently manage various marketing campaigns, have a good understanding of the local market, and effectively collaborate with different departments.
Senior-Level (Senior Marketing Manager)
Experience: Over 5 years of experience, with a track record of successful marketing campaigns and leadership.
Salary Range: Approximately ¥13,000,000 to ¥15,000,000 per year.
Characteristics: At this seniority, you are likely to be leading marketing teams, strategizing and overseeing large campaigns, and making significant contributions to business growth.
Executive-Level (Marketing Director/Head of Marketing)
Experience: Extensive experience in the field, often more than 8 years, with proven leadership and strategic planning capabilities.
Salary Range: Approximately ¥15,000,000 to ¥17,000,000 or more per year.
Characteristics: You'll be responsible for the overall marketing strategy of the company or a major segment of it. This role involves high-level decision-making, budget management, and guiding the company’s marketing vision
Requirements
Marketing Experience in B2B SaaS Technology:
You should have at least 2-5 years of experience in marketing, preferably within the B2B SaaS technology sector. This experience is essential to understand the unique challenges and opportunities in this space.
Experience with Global Companies:
Having worked in or with global companies will be beneficial, as it indicates your ability to navigate and synchronize with diverse, international business environments.
Understanding of the Mobile Marketing Industry:
For those focused on the mobile app ecosystem or marketing technology, deep knowledge of current trends and best practices in mobile marketing is crucial.
Skill in Localization and Cultural Adaptation:
You need to have experience in localizing content for the Japanese market, ensuring that global marketing strategies are effectively adapted to resonate with local audiences.
Language Proficiency:
Proficiency in both Japanese and English is essential. You should be able to communicate effectively with the headquarters in English while creating and localizing content in Japanese.
Analytical and Creative Skills:
A balance of analytical and creative skills is required. You should be adept at analyzing market trends, consumer behaviors, and campaign performance, as well as being able to generate innovative marketing ideas.
Experience in Lead Generation and Digital Marketing:
Demonstrated experience in lead generation and familiarity with various digital marketing strategies (including SEO, SEM, email marketing, and social media) is important.
Collaborative and Leadership Skills:
You need to possess strong collaborative skills, as the role involves working with various teams and external partners. Leadership skills are also key, particularly if the role involves managing a team or leading major projects.
Educational Background:
A bachelor’s degree or higher in Marketing, Communications, or a related field is typically required. This educational background ensures a foundational understanding of marketing principles and practices.
Flexibility and Adaptability:
The ability to thrive in a fast-paced, dynamic start-up environment is often a prerequisite. This includes being strategic, execution-driven, and able to multitask effectively.
FAQ
What differentiates B2B Tech Marketing from other sectors?
The focus on creating long-term business relationships and understanding the technical aspects of products or services.
How crucial is localization in this role?
Extremely vital. Localizing content and strategies for the Japanese audience is key to successful engagement and market penetration.
How important is understanding the tech industry for a Marketing Manager in B2B Tech?
It's crucial. You need a solid understanding of the tech industry, especially the specific sector your company operates in. This knowledge helps you create more relevant and impactful marketing strategies, communicate effectively with both your team and clients, and understand the product or service you are marketing.
What are the biggest challenges faced by Marketing Managers in B2B Tech in Tokyo?
Some of the key challenges include navigating cultural nuances in business and marketing practices, staying abreast of rapidly changing technology trends, and effectively localizing global marketing strategies to resonate with the Japanese audience.
Can someone with a B2C background transition to a B2B Tech marketing role?
Yes, but it requires some adaptation. While the fundamentals of marketing remain the same, B2B marketing focuses more on relationship building and understanding complex business needs. Familiarity with the tech industry and the ability to grasp technical aspects of products or services will be essential for a smooth transition.
What role does digital marketing play in a B2B Tech marketing strategy in Tokyo?
Digital marketing is integral. It involves leveraging online platforms like social media, email, and digital ads to generate leads, build brand awareness, and engage with the business community. As Tokyo is a highly digital-centric market, proficiency in digital marketing tactics is crucial.
How important are language skills for a Marketing Manager in this sector?
Extremely important. Proficiency in both Japanese and English is often essential. Japanese language skills are necessary for local market engagement, content creation, and collaboration with local partners, while English is crucial for communicating with global teams and staying aligned with international marketing strategies.
What's the significance of events and webinars in B2B Tech marketing?
Events and webinars are key tools for lead generation, customer engagement, and brand building. They provide platforms for direct interaction with potential and existing clients, showcase your company's expertise, and help in building a strong professional network.
How do I apply to work as a Marketing Manager in B2B tech?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B PR + Marcom Positions
What it is
As a PR Marcom professional, you'll be the driving force behind building and maintaining a positive public image for your organization.
You'll develop strategies to enhance your company's presence in the market, primarily targeting specific business segments.
Responsibilities
Developing Marketing Communications Plans:
Crafting comprehensive strategies that include setting specific goals, outlining a clear budget, and defining tactics to achieve these objectives.
Media Relations Strategy:
Focusing on securing high-level placements in various media outlets, including print, broadcast, and online platforms, to enhance the company’s visibility and brand image.
Coordinating Public Relations Activities:
Overseeing all PR tasks, from planning to execution, ensuring a cohesive approach to media and public engagement.
Building and Leveraging Media Relationships:
Establishing new media contacts while maintaining existing relationships, facilitating effective communication and coverage.
Handling Media Inquiries and Interview Requests:
Acting as the primary point of contact for all media-related inquiries, efficiently managing requests and opportunities for interviews.
Content Creation:
Producing compelling and relevant content for press releases, articles, and keynote presentations, tailored to resonate with the target audience.
Performance Monitoring:
Regularly evaluating and communicating the impact of PR initiatives, providing insights and adjustments for continuous improvement.
Brand Management:
Maintaining the integrity and reputation of the brand in the local market, aligning strategies with broader corporate goals and values.
KPIs + Targets
High-Level Media Placements:
Aiming for impactful coverage in print, broadcast, and online media. Success is often measured by the quality and quantity of media placements, reflecting the reach and influence of your PR campaigns.
Lead Generation and Conversion Rates:
Particularly in B2B environments, your ability to generate leads and convert them into tangible business opportunities is critical. Tracking these metrics helps assess the effectiveness of your communication strategies.
Brand Awareness and Reputation Management:
Quantifying changes in brand perception and awareness among your target audience. This could involve monitoring social media mentions, surveying brand sentiment, and analyzing media coverage tone.
Content Engagement Metrics:
Evaluating the effectiveness of content created for press releases, articles, and presentations. Metrics include readership levels, engagement rates, and the extent of content sharing.
Event Impact and Attendance:
For roles involving event planning, measuring the success of events in terms of attendance, media coverage, and post-event engagement is vital.
Quarterly and Annual PR Results Analysis:
Regularly assessing the overall impact of PR activities on a quarterly or annual basis. This involves compiling comprehensive reports that highlight successes, challenges, and areas for improvement.
Budget Management and ROI:
Ensuring that the marketing communications budget is utilized effectively. This includes tracking the return on investment (ROI) of different PR activities and making data-driven decisions for future budget allocations.
Salary Range
Entry-Level (0-2 years of experience)
For those just starting out in PR Marcomms roles, the salary typically ranges from approximately ¥3,500,000 to ¥5,000,000 annually. At this stage, you're likely to focus on supporting roles, learning the ropes, and building foundational skills in public relations and marketing communications.
Mid-Level (3-5 years of experience)
With a few years of experience, your salary can be expected to range between ¥5,500,000 to ¥8,000,000 annually. At this level, you'd be managing more significant projects, having greater responsibility, and potentially leading smaller teams or campaigns.
Senior-Level (6+ years of experience)
As a seasoned professional in PR Marcomms, especially with specialized skills or leadership experience, the salary can range from ¥8,500,000 to ¥12,000,000 or higher per year. Senior roles often involve strategic planning, leading larger teams, and making key decisions that significantly impact the organization.
Leadership/Executive Roles
For those in top executive positions, such as Directors or Heads of PR and Communications, salaries can exceed ¥12,000,000 annually. These roles require extensive experience and a proven track record in leading comprehensive PR and marketing communications strategies at a high level.
Requirements
Proven Experience in Public Relations:
A minimum of 3 years of experience in public relations roles is essential. This experience should include designing and executing successful public relations campaigns at various scales.
Exceptional Writing and Editing Skills:
Your ability to craft compelling content is crucial. This includes writing press releases, byline articles, keynote presentations, and other PR materials that resonate with the intended audience.
Strong Media Relations Skills:
Demonstrated ability in building and maintaining relationships with media professionals. You should be adept at leveraging these relationships to secure high-level placements and manage media inquiries effectively.
Strategic Planning Abilities:
Experience in developing comprehensive marketing communications plans, which include setting clear goals, defining a strategic approach, and managing a budget.
Analytical Skills:
Proficiency in monitoring, analyzing, and communicating PR results. You should be comfortable with data analysis to gauge the effectiveness of PR activities and to make informed decisions.
Event Planning Experience:
For some roles, experience in planning and executing events is vital. This includes managing all aspects of event organization, from conceptualization to execution.
Collaboration and Leadership:
The ability to work effectively with various internal teams and external partners. Leadership skills are important for managing teams and guiding them towards achieving marketing and PR objectives.
Understanding of the Tech Industry:
Familiarity with the tech sector, its trends, and its language is highly beneficial. This knowledge enables you to communicate complex tech-related concepts clearly and effectively.
FAQ
What distinguishes PR Marcom roles across different organizations?
While core responsibilities are consistent, the specific focus, such as target audience or industry segment, varies. Some organizations emphasize media relations more, while others focus on content creation or event management.
Is industry experience important in PR Marcom?
Yes, especially in the tech industry. Understanding technical products and services allows you to communicate more effectively and craft strategies that resonate with a tech-savvy audience.
What is the career progression like in PR Marcom?
Career progression typically starts from junior roles, moving up to mid-level positions, and then to senior and potentially leadership roles. As you progress, responsibilities shift from execution to strategy and leadership.
How important are language skills in Tokyo's tech sector for PR Marcomms roles?
Proficiency in both Japanese and English is highly advantageous. This bilingual ability allows you to communicate effectively in a diverse workplace and with international media.
What are the biggest challenges faced in PR Marcomms in the tech industry?
Keeping up with fast-paced technological advancements, managing the demands of a 24/7 news cycle, and adapting to the changing media landscape are some of the biggest challenges.
How has the role of PR Marcomms evolved in recent years?
Digital transformation has significantly impacted this role. There’s a greater focus on digital channels, social media engagement, and data-driven strategies in today’s PR landscape.
What role does social media play in PR Marcom in the tech industry?
Social media is crucial for engaging with audiences, disseminating information quickly, and monitoring public sentiment. It's an integral part of modern PR strategies.
Can I transition to PR Marcom from a different field?
Yes, many skills are transferable, especially from related fields like marketing, journalism, or corporate communications. A strong understanding of PR fundamentals and the tech industry is key.
How do I apply to work in B2B PR?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Product Marketing
What it is
Product Marketing in this sector bridges the gap between technical features and the customer's needs.
You will be focusing on delivering the product’s message to the market, ensuring that the features are aligned with customer expectations and demands.
Responsibilities
Strategic Collaboration:
You'll work closely with product managers and engineering teams to map out and refine the product strategy and roadmap. Your input is crucial in deciding the optimal customer experience and feature set.
Market Analysis:
Engaging directly with customers and partners is key. You'll gather and analyze key market feedback to inform product decisions. This includes understanding what features users request or find beneficial, ensuring the product aligns with market needs.
Go-to-Market Execution:
You are tasked with developing and executing the go-to-market strategy. This involves identifying and articulating the value proposition, coordinating with sales and marketing to ensure a unified message, and overseeing the launch of new products or features.
Content Creation and Communication:
Creating compelling content and thought leadership materials is a significant part of your role. You'll develop presentations, demos, and other materials that clearly communicate the product's benefits and differentiators to both a technical and business audience.
Sales and Partner Enablement:
Collaborating with sales teams and partners to extend the market presence and ensure that they have the necessary tools and understanding to sell effectively. This includes training sessions, creating sales materials, and directly supporting sales engagements.
Pricing Strategy:
As part of your responsibilities, you will take a leading role in defining the pricing and packaging of products. Understanding competitive benchmarks and market expectations to set competitive pricing that meets business objectives is crucial.
Stakeholder Interaction:
You will support analyst briefings, handle analyst inquiries, and assist with technical reviews of marketing assets. Presenting in partner and sales enablement activities also falls under your remit.
Customer and Technical Support:
You will work to enhance customer loyalty and satisfaction through innovative marketing strategies and superior customer engagement. This includes leveraging tools like "Your Account" to facilitate smooth and effortless purchasing experiences.
KPIs + Targets
Lead Generation and Conversion Rates:
You are responsible for tracking the number of leads generated through various marketing campaigns and the conversion of these leads into paying customers. Success is measured by your ability to increase these metrics through effective product positioning and targeted marketing strategies.
Market Penetration and Share:
Assessing the adoption of new products or features within target markets and expanding the overall market share. You will monitor how well the product performs in intended segments and adjust strategies to enhance penetration.
Revenue Growth:
Directly tied to product marketing efforts, you'll measure the revenue streams from new and existing products. Your strategies should directly contribute to the top-line growth of the business, with specific targets for product lines you manage.
Customer Acquisition Cost (CAC):
Keeping an eye on the cost of acquiring new customers through marketing efforts. You aim to optimize marketing spend to lower the CAC while maintaining or increasing the quality of leads.
Customer Retention and Loyalty:
Monitoring customer lifecycle metrics such as retention rates and loyalty indicators like Net Promoter Score (NPS). Your role involves creating marketing strategies that not only attract customers but also keep them engaged and satisfied over time.
Engagement Metrics for Marketing Channels:
Analyzing the effectiveness of different marketing channels in engaging the audience, including email open rates, click-through rates, social media engagement, and webinar attendance. Your goal is to maximize engagement through refined content and channel strategies.
Sales Enablement Effectiveness:
Measuring how effectively the sales team can utilize the tools and materials you provide, such as sales kits, demos, and presentations. Success in this area is quantified by the sales team's ability to close deals using these resources.
Product Adoption Rate:
Tracking how quickly and extensively new products or features are adopted by the target audience. This involves monitoring usage metrics and customer feedback to ensure that product offerings meet market demands.
Salary Range by Seniority
Entry-Level Product Marketing Manager (0-3 years of experience)
Salary Range: ¥5,000,000 to ¥7,000,000 per year.
Description: At this level, you are likely beginning your career in product marketing, focusing on learning the basics of product strategies, market research, and collaboration with sales and marketing teams. Your responsibilities are guided by more senior marketers, and your focus is on executing tasks rather than leading projects.
Mid-Level Product Marketing Manager (3-7 years of experience)
Salary Range: ¥7,000,000 to ¥10,000,000 per year.
Description: With a few years of experience, you are expected to take on more responsibility in shaping and driving product marketing strategies. You will likely manage entire product lines or major features, conduct sophisticated market analyses, and have significant influence over go-to-market strategies. Leadership skills begin to play a crucial role, as does your ability to mentor junior team members.
Senior Product Marketing Manager (7+ years of experience)
Salary Range: ¥10,000,000 to ¥15,000,000 per year.
Description: Senior managers are deeply involved in strategic decision-making, often overseeing multiple product lines or significant market segments. You are expected to have a substantial impact on business outcomes, driving innovation and strategic direction. This role requires strong leadership abilities, excellent stakeholder management skills, and a proven track record in transformative product marketing initiatives.
Director of Product Marketing (10+ years of experience)
Salary Range: ¥15,000,000 to ¥20,000,000 per year.
Description: As a director, you oversee the product marketing department, strategizing across all products and leading a team of senior managers and other marketing professionals. Your role involves high-level strategic planning, budget control, and direct interaction with top company executives and key clients. Directors are responsible for aligning product marketing with the company’s overall business objectives and ensuring that the team’s work directly contributes to the company’s growth.
Requirements
Educational Background:
A Bachelor’s or Master’s degree in a relevant field such as Computer Science, Information Technology, Business Administration, or Marketing is highly preferred. This educational foundation supports a deep understanding of the technical and business aspects of the role.
Industry Experience:
Minimum 4-7 years of related experience in product marketing within a B2B, tech, software, or platform company. This experience should include substantial involvement in product strategy, go-to-market initiatives, and customer engagement.
Technical Proficiency:
You should have a robust understanding of the cloud platform market, developer tools, and contemporary technologies. Experience in technical aspects of product marketing, such as developing technical demos and engaging directly with technical audiences, is crucial.
Market Understanding:
Ability to analyze and stay ahead of market trends, understanding competitive dynamics, and consumer behavior in the tech industry. This includes knowledge of how to leverage market insights to influence product development and positioning.
Communication Skills:
Strong communication abilities are essential, including the capability to articulate and present complex topics to a senior-level audience effectively. You should be proficient in creating compelling narratives that resonate with both technical and non-technical stakeholders.
Analytical and Strategic Thinking:
Strong analytical skills to synthesize market data and customer feedback into actionable strategies. Strategic thinking to align product features with market needs and business goals is critical.
Collaboration and Interpersonal Skills:
Excellent skills in collaboration and building relationships with cross-functional teams, including product management, sales, engineering, and marketing. Ability to work effectively within an international team environment and manage projects across multiple teams.
Customer Focus:
A customer-oriented approach with a strong focus on delivering quality and value to end-users. Experience in customer-facing roles and understanding customer needs to ensure the product meets market demands.
Innovation and Proactivity:
A self-starter with a passion for being hands-on and a desire to continuously learn and innovate within the field. Ability to initiate and drive projects forward amidst complex and ambiguous environments.
Language Skills:
Fluency in both Japanese and English is highly preferred, enabling effective communication in a global business context and local market.
Willingness to Travel:
Depending on the role and company, willingness to travel worldwide to engage with customers, partners, and internal teams can be essential.
FAQ
What's the key difference between product marketing and general marketing?
Product marketing focuses on understanding and communicating the specific benefits of a product to the market, whereas general marketing deals with broader marketing strategies that encompass branding, market research, and advertising across multiple products or services.
How important is technical knowledge in this role?
Very important. Technical knowledge allows you to understand the product's features and technology deeply, which is crucial for creating effective marketing strategies that resonate with a technical audience and meet market needs.
What does a typical day look like for someone in product marketing?
A typical day involves meetings with product and sales teams, strategy sessions, content creation, data analysis to track KPIs, and customer interaction to gather feedback. You will spend time reviewing competitive market trends and planning upcoming campaigns or product launches.
How does product marketing vary across different tech industries?
Product marketing can vary significantly across tech industries due to different customer bases, technological complexities, and market dynamics. For instance, marketing enterprise software requires different strategies and knowledge than marketing consumer tech products like mobile apps.
What skills are most important for advancing in a product marketing career?
Key skills include strategic thinking, customer insight, excellent communication and presentation skills, data analysis, creativity, and the ability to work collaboratively across different teams. Leadership and project management skills become increasingly important as you move up.
How does product marketing contribute to the overall success of a company?
Product marketing directly influences the company's bottom line by ensuring the product meets the market's needs and by effectively communicating its value, which drives sales and customer loyalty. It bridges the gap between the product team and the customers, playing a crucial role in product development, positioning, and sales enablement.
What are the biggest challenges faced by product marketers in tech?
Challenges include keeping up with rapidly changing technology and customer expectations, differentiating products in a crowded market, and aligning various departments around a unified product vision. Additionally, measuring the impact of marketing activities on product success can be complex.
Is it necessary to have experience in the specific tech field of the product you are marketing?
While it's beneficial to have experience in the specific tech field, it's not always necessary. Strong product marketing fundamentals and the ability to quickly learn and understand new technologies are equally important. However, specific industry experience can accelerate your ability to make an impact.
How do I apply to work in Product Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Enterprise Marketing Manager
What it is
As an Enterprise Marketing Manager, you play a crucial role in steering the marketing strategies across vast enterprise landscapes. If you're looking to impact the data-driven world of enterprise software, this will be your arena.
As an Enterprise Marketing Manager, you are the architect behind enterprise and Account-Based Marketing (ABM) initiatives focused on the ANZ market.
You will be responsible for creating and leading marketing strategies that directly contribute to the pipeline and revenue goals.
Responsibilities
As an Enterprise Marketing Manager, your role is pivotal in shaping the market strategy and ensuring the execution of marketing initiatives that drive business growth. Here’s what you will be accountable for:
Market Strategy Development:
Identify market requirements and opportunities specifically within the ANZ region.
Develop Go-to-Market strategies that are aligned with sales objectives and market needs.
Program Development and Implementation:
Design and implement comprehensive marketing programs that include account-based marketing (ABM), executive engagements, demand generation, joint partner programs, and industry-specific initiatives.
Develop marketing materials that effectively communicate the value proposition to key accounts across various channels.
Sales and Cross-Functional Team Collaboration:
Engage in continuous alignment with the Sales team and other cross-functional departments to ensure that marketing and sales strategies are integrated.
Manage pre and post-event communications, ensuring that all enterprise marketing-driven campaigns and promotional strategies are well coordinated.
Execution and Vendor Management:
Take ownership of campaign executions, managing logistics, timelines, budgets, and vendor relationships to ensure smooth and successful marketing activities.
Monitor and adjust strategies based on feedback and performance metrics.
Campaign Evaluation:
Evaluate the impact of all marketing campaigns, measuring ROI and using insights to forecast and plan future marketing investments.
Continuously refine marketing approaches based on analysis and feedback from sales and customer engagements.
KPIs + Targets
As an Enterprise Marketing Manager, your performance will be measured against several key performance indicators that reflect your ability to execute successful marketing strategies and contribute to the company's growth. Here are the main KPIs and targets you'll focus on:
Pipeline Generation:
Target: Generate a robust pipeline of leads that consistently meets or exceeds the quarterly and annual revenue goals.
Metric: Track the number of qualified leads and the overall pipeline value created through marketing initiatives.
Conversion Rates:
Target: Improve the conversion rate of leads to paying customers.
Metric: Measure the percentage of leads that become customers, focusing on enhancing the effectiveness of the sales funnel.
Account-Based Marketing (ABM) Success:
Target: Successfully implement ABM strategies that result in high engagement from targeted enterprise accounts.
Metric: Engagement levels within key accounts, including interactions with targeted content, response rates, and participation in specialized events.
Customer Acquisition Cost (CAC) and Return on Investment (ROI):
Target: Optimize marketing spend to achieve a lower CAC while maximizing ROI from marketing campaigns.
Metric: Monitor spending on different marketing channels and measure the ROI by comparing it to the revenue generated from new customers.
Customer Lifetime Value (CLV):
Target: Increase the lifetime value of customers acquired through marketing efforts.
Metric: Calculate CLV based on revenue from customers over their engagement period with the company.
Executive and Key Account Engagement:
Target: Strengthen relationships with top-tier accounts through executive engagement programs and tailored marketing initiatives.
Metric: Success of executive engagement measured by account satisfaction surveys and increased account revenue.
Salary Range by Seniority
Entry-Level (0-3 years of experience in Marketing Management, not common for Enterprise roles):
Salary Range: ¥6,000,000 - ¥8,000,000 annually.
Context: At this level, individuals hold junior or associate marketing manager positions, assisting senior managers in planning and executing campaigns. It’s rare for Enterprise Marketing Manager roles to be at entry-level due to the complexity and strategic nature of the responsibilities.
Mid-Level (3-7 years of experience, including some strategic oversight):
Salary Range: ¥8,000,000 - ¥11,000,000 annually.
Context: Professionals in this range typically have substantial marketing experience and are beginning to take on more responsibility for larger campaigns and strategic decision-making, often reporting directly to senior management.
Senior-Level (7+ years of experience, substantial strategic responsibilities):
Salary Range: ¥11,000,000 - ¥15,000,000 annually.
Context: At this seniority level, you are expected to lead marketing departments, formulate key strategic initiatives, and have a significant impact on the company's business outcomes. This includes full responsibility for budgeting, team leadership, and cross-functional coordination.
Director/VP Level (10+ years of experience, leadership across multiple marketing functions):
Salary Range: ¥15,000,000 - ¥20,000,000+ annually.
Context: Individuals at this level are responsible for the strategic direction of the marketing function within the company. They play a key role in shaping the business's overall strategies and have a major influence on company-wide policies and goals.
Additional Factors Influencing Salary
Performance Bonuses and Incentives: Performance can significantly affect compensation, with bonuses based on individual, team, and company achievements.
Additional Benefits: Other forms of compensation, such as stock options, health insurance, and retirement plans, contribute to the total remuneration package.
Company Size and Funding: Salary ranges can vary greatly depending on the size of the company and its funding status.
Requirements
To be successful as an Enterprise Marketing Manager, you need a strong blend of educational background, relevant experience, and specific skills. Here are the key requirements:
Educational Background:
Requirement: Bachelor’s Degree in Marketing, Business Administration, or a related field.
Why It Matters: A solid educational foundation in these areas provides the theoretical knowledge and strategic thinking skills essential for effective marketing management.
Professional Experience:
Requirement: Minimum of 10 years of multi-channel B2B marketing experience, particularly in enterprise software or SaaS.
Why It Matters: Extensive experience ensures you are well-versed in the complexities of B2B marketing and familiar with the challenges and opportunities in the tech industry.
Industry-Specific Skills:
Requirement: Proven ability to develop and execute effective marketing strategies and campaigns.
Why It Matters: Demonstrates your capability to not only strategize but also implement plans that drive real business results.
Requirement: Hands-on experience with enterprise field marketing, ABM, executive and key account programs, and joint partner marketing.
Why It Matters: Specific experience in these areas shows your ability to handle targeted and high-value marketing initiatives.
Project Management and Organizational Skills:
Requirement: Exceptional project management, prioritization, and organizational skills.
Why It Matters: Essential for managing multiple projects simultaneously in a dynamic, results-driven environment.
Collaborative and Communication Skills:
Requirement: Strong ability to collaborate with cross-functional teams and build relationships with key stakeholders.
Why It Matters: Ensures alignment and synergy across various departments, enhancing the effectiveness of marketing strategies.
Requirement: Excellent communication skills, both written and verbal.
Why It Matters: Critical for articulating marketing plans, influencing others, and maintaining clear communication with team members and external partners.
Creative and Analytical Abilities:
Requirement: A blend of creativity and analytical prowess.
Why It Matters: Enables you to craft innovative campaigns and precisely measure their effectiveness, ensuring continuous improvement.
Language Skills:
Requirement: Fluency in English.
Why It Matters: Necessary for communicating effectively in a global business environment, especially in multinational companies or roles that require coordination across different geographies.
FAQ
What distinguishes Enterprise Marketing from other types of marketing?
Enterprise Marketing targets large organizations and involves complex, long sales cycles. It’s characterized by high-value transactions and requires building deep, strategic relationships with key stakeholders. This contrasts with more transactional or broad-based marketing strategies aimed at consumers or smaller businesses.
How important is understanding technology in Enterprise Marketing?
Extremely important. As an Enterprise Marketing Manager in the tech industry, having a robust understanding of the products and the technology landscape helps you craft more effective marketing strategies, communicate more convincingly with clients, and align more closely with the product and sales teams.
What role does data play in Enterprise Marketing?
Data is crucial. It helps in identifying market trends, understanding customer behavior, and measuring the effectiveness of marketing campaigns. Utilizing data analytics enhances decision-making and allows for more personalized and targeted marketing approaches.
Can you transition to Enterprise Marketing from another marketing field?
Yes, many skills are transferable, such as project management, strategic planning, and analytics. However, a successful transition often requires additional knowledge of B2B sales cycles, understanding of the enterprise tech industry, and the ability to manage complex stakeholder relationships.
What are the career progression opportunities in Enterprise Marketing?
Career progression can include moving up to roles such as Senior Marketing Manager, Director of Marketing, or VP of Marketing. These positions involve greater strategic oversight and leadership responsibilities. Additionally, Enterprise Marketing skills are highly transferable, allowing for opportunities across various industries in the tech sector.
How does team collaboration work in an Enterprise Marketing role?
Collaboration is key in Enterprise Marketing. You’ll often work closely with sales, product management, and customer success teams to ensure alignment across all functions. Effective communication and project management skills are essential to manage these relationships and drive cohesive strategies.
What is the biggest challenge facing Enterprise Marketing Managers today?
One of the biggest challenges is staying ahead in a rapidly evolving technological landscape. Keeping up with market trends, changing customer needs, and new marketing technologies is crucial to remain competitive and effective in your strategies.
How do I apply to work as an Enterprise Marketing Manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Account Marketing Manager
What it is
In the role of an Account Marketing Manager, you'll be at the forefront of orchestrating and executing marketing strategies that directly support the sales objectives of an Account Management Organization (AMO).
This position involves a dynamic blend of strategic planning and hands-on campaign management, tailored to foster relationships and enhance sales performance through targeted account marketing efforts.
Responsibilities
As an Account Marketing Manager, you'll have a broad set of responsibilities that are crucial for driving success within the Account Management Organization (AMO). Here's a detailed breakdown of what you'll be expected to handle:
Internal Sales Communications:
Craft and distribute communications that resonate with internal sales teams, ensuring they are well-informed and equipped to meet their sales targets.
External Partner Communications:
Develop and maintain effective communication strategies with external partners to ensure alignment and foster strong business relationships.
Management of Critical Internal Websites:
Oversee key internal platforms such as SuiteCentral and the Partner Resource Center, ensuring these resources are current, user-friendly, and provide valuable content to support sales and partner engagement.
Outbound Prospecting Campaigns:
Lead the design and execution of outbound marketing campaigns aimed at generating leads and building sales pipelines. This involves strategic planning, content creation, and performance analysis to optimize campaign results.
Channel AMO BDR Engagement:
Work directly with Business Development Representatives (BDRs) within the Channel AMO to develop strategies and initiatives that enhance their outreach efforts and contribute to pipeline development.
Gift Portal Management:
Administer the gift portal used in promotional campaigns and sales incentives, ensuring it aligns with overall marketing strategies and contributes to sales motivation and engagement.
Sales Contests:
Plan and execute sales contests designed to boost team morale and increase sales performance. This includes setting contest rules, monitoring participation, evaluating performance, and arranging for rewards.
Reporting and Strategic Planning:
Regularly report on Channel Account Marketing results to internal leadership and contribute to strategic planning sessions to refine marketing tactics and align them more closely with sales goals.
Partner Relationship Management:
Actively manage relationships with key partners, enabling them to participate effectively in Account Marketing activities and ensuring they have the necessary tools and information to succeed.
KPIs + Targets
As an Account Marketing Manager, your performance will be measured against specific, quantifiable targets that are designed to gauge the effectiveness of your marketing strategies and their impact on sales. Here's a detailed look at the key performance indicators (KPIs) you will aim to meet:
Lead Generation:
The number of new leads generated through various marketing campaigns and initiatives. This includes tracking the volume of leads from outbound campaigns, partner channels, and internal platforms.
Lead Conversion Rates:
The percentage of generated leads that convert into sales opportunities or actual sales. This KPI focuses on the efficiency and effectiveness of your marketing tactics in driving real sales outcomes.
Sales Pipeline Growth:
Measurement of the increase in sales pipeline value attributed to marketing efforts. This involves monitoring the progression of leads through the sales funnel and the role of marketing activities in advancing these leads.
Partner Engagement Levels:
Evaluation of partner activity and engagement resulting from marketing initiatives. This includes assessing partner utilization of marketing tools, participation in campaigns, and overall satisfaction with the support provided.
Campaign ROI:
Return on investment for specific marketing campaigns, calculated by comparing the revenue generated from these campaigns against the cost of running them. This KPI helps assess the financial effectiveness of each campaign.
Internal Communication Effectiveness:
The impact of internal communications on sales team alignment and performance. Metrics include the frequency and open rates of communications, as well as qualitative feedback from sales teams regarding the clarity and utility of the information provided.
Website and Portal Usage Metrics:
Analytics related to the usage and effectiveness of internal websites and partner portals, including user engagement rates, frequency of visits, and the relevance of content accessed. This KPI is vital for understanding how these tools support sales and partner activities.
Salary Range
Entry-Level (0-2 years of experience):
At the entry level, Account Marketing Managers are typically still learning the ropes, gaining the experience necessary to manage projects more independently later on.
Salary Range: Approximately ¥10,270,000 to ¥12,350,000 annually.
Mid-Level (3-7 years of experience):
Mid-level managers are expected to take on more complex projects with minimal supervision and begin to lead smaller teams or significant campaign segments.
Salary Range: Approximately ¥12,350,130 to ¥16,250,000 annually.
Senior-Level (8+ years of experience):
Senior managers handle strategic planning and execution of significant marketing campaigns, often with leadership responsibilities over teams and major company accounts.
Salary Range: Approximately ¥16,250,130 to ¥20,586,000 annually.
Considerations
Bonus and Equity: Bonuses and equity are additional compensations that depend on company policy, individual performance, and seniority level. These can significantly increase the total compensation.
Benefits: Comprehensive benefits packages typically include health insurance, paid time off, retirement plans, and other perks, which are part of the total compensation package at all levels.
Requirements
For anyone looking to excel as an Account Marketing Manager, specific skills and qualifications are essential. Below is a detailed list of requirements you'll need to meet:
Proven Marketing or Sales Experience:
You must have a successful track record in marketing or sales roles, demonstrating your ability to effectively manage and execute campaigns that meet or exceed targets.
Strong Communication Skills:
Excellent written and verbal communication skills are crucial. You'll need to articulate marketing plans, campaign results, and strategic directions clearly and persuasively to both internal stakeholders and external partners.
Advanced Data Analysis Skills:
A strong ability to analyze market data and campaign performance is required. You should be proficient in using analytical tools and platforms to derive actionable insights that can drive marketing strategy.
Proficiency in Microsoft Office:
High competency in Excel for data analysis, PowerPoint for creating impactful presentations, and Word for crafting detailed reports and communication materials.
Project Management Skills:
Demonstrated aptitude for managing multiple projects simultaneously under tight deadlines. This includes planning, executing, and tracking marketing projects to ensure they are completed on time and within budget.
Attention to Detail:
The role demands meticulous attention to detail to manage complex marketing campaigns and ensure all aspects are flawlessly executed.
Strategic Planning Abilities:
You must possess the ability to develop strategic marketing plans that align with broader business objectives and drive measurable results.
Organizational Skills:
Strong organizational skills are necessary to manage various marketing tools and platforms, ensuring that all resources are utilized effectively and efficiently.
FAQ
What differentiates an Account Marketing Manager from other marketing roles?
Unlike general marketing roles, an Account Marketing Manager focuses specifically on creating and executing marketing strategies that support direct sales efforts and deepen business relationships. This role requires a blend of strategic and tactical marketing skills, with a significant emphasis on aligning marketing activities directly with sales objectives.
How important are analytical skills in this position?
Extremely important. Analytical skills allow you to assess the effectiveness of marketing campaigns and initiatives, optimize strategies, and make data-driven decisions that contribute directly to business growth.
What is the typical career path for an Account Marketing Manager in tech?
The typical career path begins at an entry-level marketing or sales role, progressing to an Account Marketing Manager as you gain expertise. With continued success and leadership capabilities, you could advance to senior management roles such as Director of Marketing or VP of Sales and Marketing.
Can you work remotely as an Account Marketing Manager?
This depends on the company's policy. Some organizations offer flexibility for remote work, especially if the role involves coordinating with teams or partners across different locations. However, some firms require you to be on-site to collaborate closely with the sales teams and other departments.
What are the key tools and technologies one should be proficient in for this role?
Key tools often include CRM software (like Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (such as Google Analytics), and proficiency in Microsoft Office Suite, especially Excel and PowerPoint for reporting and presentations.
How does the Account Marketing Manager role impact the overall business?
The Account Marketing Manager plays a crucial role in driving business growth by developing and implementing marketing strategies that directly support the sales team's efforts. This position impacts revenue generation significantly by enhancing lead quality, improving sales conversion rates, and strengthening customer relationships.
What are some challenges one will face in this role?
Some common challenges include aligning marketing strategies with sales goals, managing resources efficiently, and adapting to rapidly changing market conditions. Additionally, proving the ROI of marketing activities can be complex but is crucial for justifying marketing spend.
How do I apply to work in Account Based Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Growth Marketing
What It Is
In the role of a Growth Marketer, particularly in a tech-focused B2B setting like this, you are expected to be a visionary leader.
You'll drive the product-led growth (PLG) strategy, focusing on using the product itself as a key lever for customer acquisition, product adoption, and overall user growth.
If you're passionate about leveraging technology to drive business results and enjoy working within a dynamic team environment, this could be the perfect role for you.
Responsibilities
As a Growth Marketer, you will take on a dynamic and influential role with responsibilities that are pivotal to the company’s success:
Strategy Development and Execution:
Develop and execute a comprehensive growth strategy using the product as a primary driver. This strategy will aim to increase customer acquisition, enhance the cost-effectiveness of acquisition, and boost web conversions, ultimately leading to a significant increase in monthly active users.
Campaign Creation and Management:
Create and lead compelling acquisition campaigns across a variety of channels. Your goal will be to optimize user paths from the initial interaction with the product all the way through to conversion, ensuring a seamless and engaging customer journey.
Customer Retention and Engagement:
Devise strategies that nurture existing customers and retain their engagement through the introduction of new features. Your focus will be on increasing feature adoption and maximizing the number of monthly active users, which are critical for sustained growth.
Cross-Functional Collaboration:
Work closely with product management, engineering, sales, and other marketing teams to ensure there is alignment on shared objectives and strategies. Your role will be central in linking these teams together to create a cohesive growth strategy that leverages each team’s strengths.
Data-Driven Experimentation:
Drive experimentation and optimization initiatives across all stages of the user journey. This involves analyzing user data and feedback to identify insights and opportunities for improvement within the product-led growth funnel.
Performance Analysis and Optimization:
Regularly define and track key metrics to evaluate the effectiveness of different product-led growth initiatives. Adjust marketing expenses as necessary to improve cost-per-click and ensure budget efficiency and a strong return on investment.
Team Leadership and Development:
Lead and inspire a team of high-performing marketers, fostering a culture of experimentation and data-driven decision making. Your leadership will be key in championing innovative approaches and continuous improvement within the team.
Trend Analysis and Strategic Adaptation:
Stay updated with the latest trends in self-service, product-led growth, and digital marketing. Apply these insights to continually refine and adapt your strategies to maintain a competitive edge in a rapidly evolving tech landscape.
KPIs + Targets
In the role of a Growth Marketer, you will be closely monitoring and striving to meet various key performance indicators and targets that are crucial to the success of product-led growth initiatives:
Customer Acquisition and Conversion Rates:
Focus on increasing the number of new users or clients through strategic marketing efforts. Track the conversion rates at various funnel stages—from initial interest through to final purchase—to identify areas for optimization.
Monthly Active Users (MAU):
Aim to consistently grow the number of active users each month. This metric is essential for demonstrating the sustained engagement and adoption of the product among your customer base.
Cost Per Acquisition (CPA):
Manage and optimize the spending associated with acquiring each new customer. Lowering CPA while maintaining or increasing the quality of acquisitions is vital for efficient budget management and profitability.
User Experience Enhancements:
Implement strategies that improve the overall user experience, with the goal of enhancing web conversions. This involves optimizing the onboarding process and ensuring that users can derive value from the product as seamlessly as possible.
Revenue Growth from PLG Initiatives:
Directly tie your efforts to measurable increases in revenue, particularly those generated through product-led tactics. Track how changes in product usage and feature adoption contribute to overall revenue expansion.
Experimentation and Optimization Success Rates:
Regularly test new approaches in various aspects of the user journey and marketing campaigns. Measure the success rate of these experiments to refine your strategies continually.
Return on Investment (ROI):
Evaluate the effectiveness of different marketing strategies and channels in terms of ROI. Focus on enhancing the ROI by using data-driven insights to allocate resources to the most effective strategies.
Engagement Metrics for New Features:
Track how newly introduced features perform in terms of user engagement and adoption. This insight helps determine if new developments are aligning with customer needs and expectations.
Salary Range
The salary for a Growth Marketer in Tokyo can vary significantly based on the level of seniority and the specific responsibilities associated with each level. Here’s a general guide:
Entry-Level (0-2 years of experience):
At this early stage in your career, you will be focusing on learning the ropes of B2B marketing strategies, assisting with campaign management, and analyzing basic metrics.
Salary Range: ¥4,000,000 to ¥6,000,000 annually.
Mid-Level (3-5 years of experience):
With a few years under your belt, you're expected to take on more substantial roles, possibly leading smaller teams or projects, and having more input in strategy discussions.
Salary Range: ¥6,500,000 to ¥9,000,000 annually.
Senior-Level (6-9 years of experience):
At this level, you are likely to be in charge of significant campaigns and strategies, have a substantial impact on the marketing direction, and manage larger teams.
Salary Range: ¥9,500,000 to ¥12,000,000 annually.
Leadership/Executive-Level (10+ years of experience, including leadership roles):
As a Vice President of Growth Marketing or a similarly high role, you would be expected to oversee the entire marketing department, strategize at the highest level, and align marketing goals with the company’s business objectives.
Salary Range: ¥12,000,000 to ¥20,000,000 annually or more, depending on the specific responsibilities and the company's size and budget.
Requirements
To be successful as a Growth Marketer, you will need to meet the following criteria:
Proven Experience in Growth Marketing:
Demonstrate a successful track record in driving product-led growth, particularly within a SaaS or technology company. You should have at least 7 years of experience in a leadership role where you've effectively managed growth strategies and teams.
Deep Understanding of Product Management and UX Design:
Possess a robust knowledge of product management principles and user experience design. This is crucial as you will need to understand how product features and user pathways influence growth and user acquisition.
Strong Analytical Skills:
Have excellent analytical abilities, with experience using data to drive decision-making and performance optimizations. You should be adept at interpreting data to identify trends, challenges, and opportunities within the growth funnel.
Leadership and Team Management:
Excellent leadership and communication skills are essential. You must be capable of inspiring and motivating both direct reports and cross-functional teams, managing high-performing teams, and fostering a culture of innovation and data-driven decision-making.
Strategic Thinking and Creative Problem Solving:
Bring a strategic mindset to the role, capable of thinking creatively to identify innovative growth opportunities. You should be skilled in developing strategies that align with overall business goals and adapting to changing market conditions and business needs.
Ability to Work in Fast-Paced Environments:
Demonstrated ability to work effectively under tight deadlines and in dynamic environments. You should be adept at managing multiple priorities and driving results in fast-paced settings.
Business Acumen:
Strong business acumen with a deep understanding of the key metrics and drivers of success in a SaaS business model. This includes knowing how to balance growth initiatives with cost management to achieve sustainable business growth.
FAQ
What is product-led growth (PLG)?
PLG is a business methodology where the product itself is the main driver of customer acquisition, conversion, and expansion.
What exactly does a Growth Marketer do in a tech company?
A Growth Marketer in a tech company is responsible for driving user acquisition, engagement, and retention through various marketing strategies that leverage the product itself as the main growth driver. This includes developing campaigns, analyzing data to optimize strategies, and working collaboratively with other departments to ensure the product meets market needs and drives growth.
How does product-led growth (PLG) differ from traditional growth strategies?
PLG focuses on using the product as the primary mechanism for growth, relying heavily on the product's inherent value and user experience to drive customer acquisition, conversion, and expansion. Traditional growth strategies focus more on external marketing tactics and less on product integration.
What are the key skills needed to succeed as a Growth Marketer?
Key skills include strong analytical abilities, a deep understanding of product management and user experience, strategic thinking, leadership, and the ability to drive results in a fast-paced environment. Proficiency in digital marketing tools and data analysis software is also crucial.
Can someone with a traditional marketing background transition into a Growth Marketing role?
Yes, individuals with a traditional marketing background can transition into growth marketing roles, especially if they have strong analytical skills and are adept at using data-driven insights to drive marketing decisions. Experience in digital marketing and a willingness to focus on product-led strategies are important for the transition.
What are some challenges a Growth Marketer faces in this role?
Some challenges include keeping up with the fast pace of change in tech products, aligning various departments towards common growth objectives, optimizing marketing spend across various channels without compromising on growth quality, and continuously innovating strategies to stay ahead in a competitive market.
Is there a particular type of technology or software that is crucial for a Growth Marketer to know?
While specific technologies vary by company, a Growth Marketer should be proficient in CRM software (like Salesforce), marketing automation platforms (like HubSpot), analytics tools (like Google Analytics), and product analytics software (like Amplitude or Mixpanel) to effectively analyze user behavior and campaign performance.
How do I apply to work as a B2B Growth Marketer in Japan?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Demand Generation
What it is
Demand Generation Marketing focuses on driving demand for a company's products or services through integrated marketing campaigns.
It involves strategic planning, execution, and optimization of campaigns aimed at generating leads and ultimately driving sales.
Key Focus: You will be responsible for crafting and launching marketing campaigns that effectively reach and engage potential clients, directly contributing to the company’s growth and revenue.
Responsibilities
In your role as a Demand Generation Marketing Manager, you will have a diverse set of responsibilities that are critical to the success of the marketing campaigns. Here’s what you can expect to manage:
Cross-functional Partnership:
You will partner extensively with internal teams, including marketing, sales, and product, to implement impactful, cohesive campaign programs. This requires synchronizing efforts across paid, owned, and earned channels to ensure consistent messaging and branding.
Paid Media Coordination:
You will coordinate with both internal stakeholders and external media partners to traffic, implement, and optimize paid media programs. This involves careful planning and execution to maximize reach and engagement while adhering to budget constraints.
Performance Analysis:
Regularly track, analyze, and report on campaign performance. You will use data-driven insights to improve campaign efficiency, identify opportunities for optimization, and define strategies focused on achieving the highest impact.
Creative Collaboration:
Work closely with creative partners, both internal and external, to build complete campaign briefs and outline the bill of materials needed for each campaign. You will ensure that all creative materials meet brand standards and campaign goals, and are delivered within budget and deadlines.
Operational Management:
Own the process of creating and managing statements of work, as well as the creation and approval of purchase requisitions and purchase orders. This requires meticulous attention to detail and strong organizational skills to keep campaigns running smoothly and efficiently.
Leadership and Influence:
Although this role is an individual contributor position, it requires leadership qualities as you will be orchestrating a cross-functional team and leading campaign efforts. This involves developing strong working relationships and leading through influence to ensure alignment and commitment from all team members involved.
KPIs + Targets
In the role of Demand Generation Marketing Manager, your success will be measured against several key performance indicators that reflect the effectiveness of your marketing strategies and execution. Here’s a detailed look at the targets you will aim to hit:
Lead Generation:
You will be responsible for the quantity and quality of leads generated through various marketing campaigns. This includes not only the volume of leads but also their readiness and relevance to the sales team’s goals.
Pipeline Contribution:
A critical measure will be the impact of your campaigns on the sales pipeline. You are expected to generate a robust pipeline for Sales Cloud or similar products, with a focus on high-quality leads that have a higher probability of converting into sales.
Conversion Rates:
Tracking the conversion rates from leads to opportunities, and from opportunities to closed sales, is essential. Your campaigns should be designed and optimized to improve these conversion rates over time.
Return on Investment (ROI):
You will assess the ROI of each campaign to ensure that the budget is being spent effectively. This involves not just measuring direct revenue generated but also understanding the long-term value of acquired customers.
Campaign Efficiency:
You will evaluate the efficiency of campaigns in terms of budget use and timelines. This includes managing costs to stay within budget while achieving or exceeding the planned outcomes, and ensuring that campaigns are delivered on schedule.
Engagement Metrics:
For digital campaigns, you will monitor engagement metrics across various channels, such as click-through rates, engagement rates, and social media interactions. These metrics help gauge the effectiveness of content and channel strategies.
Customer Acquisition Cost (CAC):
You will keep an eye on the CAC, striving to lower it over time through more efficient marketing practices and better targeting of potential customers.
Salary Range
Entry-Level (0-3 years of experience):
For those just starting out or with minimal experience in demand generation specifically in the tech or B2B SaaS field, salaries typically start from ¥4,000,000 to ¥6,000,000 annually. At this level, you are mostly learning and supporting senior team members in campaign execution and monitoring.
Mid-Level (3-7 years of experience):
At the mid-level, you have a solid foundation and are expected to lead smaller campaigns and initiatives independently. The salary range for mid-level professionals is typically between ¥7,000,000 and ¥9,000,000 annually. You will be more involved in strategic planning and have more responsibilities in managing projects and stakeholders.
Senior-Level (7+ years of experience):
As a senior Demand Generation Marketing Manager, you would be expected to handle major campaign strategies and executions, lead teams, and make significant decisions that affect the company’s marketing success. Salaries at this level range from ¥10,000,000 to ¥12,000,000 annually. You would also be involved in higher-level strategic planning and potentially influencing company-wide marketing strategies.
Director-Level and Above:
For those in director-level positions or higher, overseeing entire marketing departments or large multi-faceted teams, salary can start from ¥13,000,000 and go upwards of ¥16,000,000 or more annually. At this stage, compensation packages often include more significant bonuses, stock options, and other benefits, reflecting the strategic importance and impact of these roles on the company's overall performance.
Requirements
To thrive in the role of Demand Generation Marketing Manager, you must meet several key requirements that equip you to handle the responsibilities and challenges effectively:
Experience in B2B SaaS:
You should bring at least 7 years of experience in integrated marketing, specifically in demand generation or campaign management within the B2B software as a service (SaaS) environment. This experience is crucial, as it ensures familiarity with the nuances and demands of selling software solutions to businesses.
Proven Campaign Success:
Demonstrated success in scaled demand and pipeline generation through integrated, global, multi-channel marketing campaigns is essential. You should have extensive experience managing campaigns across paid media, email, and social channels, showcasing your ability to manage diverse marketing strategies effectively.
Strong Interpersonal Skills:
Outstanding interpersonal abilities are necessary to build and maintain positive relationships across a matrixed organization. This involves leading through influence and fostering collaboration among different teams and departments.
Analytical and Project Management Skills:
You need to be analytically inclined and skilled in project management. This includes proficiency in handling multiple stakeholders and projects, as well as utilizing marketing analytics tools to derive actionable insights and measure campaign effectiveness.
Detail-Oriented and Organized:
High organizational skills and meticulous attention to detail are critical. You will be expected to manage multiple project deadlines effectively, ensuring that all aspects of the campaigns are synchronized and executed efficiently.
Adaptability and Team Orientation:
The ability to adapt to rapidly changing environments and pivot strategies as needed is key. You should be pragmatic, flexible, and collaborative, with a positive, can-do demeanor that enhances team dynamics.
Familiarity with Tech Products:
Knowledge of tech products, particularly those related to enhancing business operations or sales processes, can significantly benefit your role. Understanding the target market and being able to tailor campaigns effectively to meet the business needs is highly advantageous.
FAQ
What channels are most effective in demand generation marketing?
The most effective channels can vary depending on your target audience and industry. However, for B2B tech, digital channels such as LinkedIn, industry-specific platforms, email marketing, SEO/SEM, and targeted content marketing are highly effective. It's essential to continuously analyze and adapt your channel strategy based on performance metrics and changing market dynamics.
How technical does a Demand Generation Manager need to be?
While you don't need to be a tech expert, a strong understanding of digital marketing tools (like CRM systems, analytics platforms, and content management systems) is crucial. Familiarity with data analysis and the ability to leverage tech tools to streamline campaign execution and measure results are also important.
Can I transition from a different marketing role into demand generation?
Absolutely! Many professionals move into demand generation from other areas of marketing such as brand management, product marketing, or digital marketing. Key skills such as project management, analytical thinking, and a strategic mindset are transferable and can set you up for success in demand generation.
What are the career advancement opportunities in demand generation?
Demand generation is a core function in marketing that offers significant career growth. You can advance from managing specific campaigns to overseeing regional or global strategies, eventually moving into higher leadership roles such as Head of Marketing or Chief Marketing Officer (CMO).
How does demand generation integrate with other functions in the company?
Demand generation works closely with sales, product teams, customer success, and finance to align marketing initiatives with overall business goals. This integration ensures that marketing efforts support sales pipelines directly and contribute to the company's growth and customer retention strategies.
What impact does demand generation have on the overall business?
Demand generation directly influences the sales pipeline by attracting and nurturing leads until they are ready to purchase. Effective demand generation strategies lead to increased revenue, better customer acquisition and retention, and enhanced market positioning.
How do I apply to work in Demand Generation?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Customer Marketing
What it is
The Customer Marketing role focuses on enhancing customer experiences and maximizing value from customer interactions.
Customer Marketing involves strategic efforts to promote a company’s products or services among existing customers to drive loyalty and repeat business.
This role is critical as you bridge the gap between customer experience and business growth, ensuring that customers not only continue to use the product but become champions of the brand.
Responsibilities
In your role as a Customer Marketing professional, you will be tasked with several key responsibilities that are central to the company’s interaction with its customer base:
Develop and Execute Customer Marketing Strategies:
You will create detailed plans that deliver a steady stream of customer success stories and references. These materials are crucial for supporting marketing and sales efforts, raising brand awareness, and driving demand generation.
Customer Advocacy and Engagement:
As a key advocate for the company, you will enroll and engage customers in various advocate program elements. This involves connecting them with the right advisory initiatives and integrating them into appropriate peer groups to foster a community and enhance their engagement with the company.
Manage Customer Relationships:
You will build and maintain strong relationships with key customer stakeholders. This includes ensuring they derive maximum business value from our solutions and remain satisfied with their investment, thus driving higher customer satisfaction, retention, and expansion.
Content Mining and Utilization:
Acquire an in-depth knowledge of the existing customer base and actively mine this information to create effective marketing content. You'll leverage existing success stories and turn them into powerful tools to enhance marketing effectiveness.
Sales and Marketing Alignment:
You will match sales and marketing reference requests with appropriate customer references in a consultative model to support sales cycles. This requires a strong alignment between what the marketing team needs and what the sales team does.
External Communication Management:
Manage the involvement of customer accounts in external communications, including press interviews, analyst discussions, and participation in marketing activities like case studies, awards, video testimonials, and speaking opportunities at conferences.
Collaboration and Cross-Functional Teamwork:
Work closely with both global headquarters and local product teams, as well as customer marketing and market insight teams, to ensure that the strategies developed are aligned with global initiatives and local needs.
KPIs + Targets
In the Customer Marketing position, your performance will be measured against several crucial metrics that reflect the impact of your strategies on customer relationships and the business's bottom line:
Customer Retention Rates:
Track how effectively the marketing activities maintain and enhance customer loyalty and retention. Higher retention rates are indicative of successful customer engagement and satisfaction strategies.
Customer Lifetime Value (CLV):
Increase the average revenue generated by each customer throughout their relationship with the company by upselling and cross-selling initiatives and improving customer satisfaction.
Net Promoter Score (NPS):
Elevate the NPS by enhancing customer satisfaction through targeted marketing campaigns and relationship management strategies. A higher NPS indicates that more customers are likely to recommend your company to others.
Number of Customer Advocates:
Develop a robust network of customer advocates who can provide testimonials, participate in case studies, and speak at events. Your goal would be to grow this network steadily year over year.
Engagement Metrics for Customer-Driven Content:
Measure the reach and engagement levels of content created from customer success stories, including downloads, views, shares, and overall impact on sales cycles.
Conversion Rates from Customer References:
Track how often customer references lead to new sales or expansion opportunities within existing accounts. This includes monitoring the effectiveness of case studies and testimonials in influencing potential and existing customers.
Success of Customer Events and Roundtables:
Organize and evaluate the success of roundtable discussions and other customer events based on attendance rates, customer feedback, and subsequent sales or engagement metrics.
Quantitative Business Impact of Marketing Campaigns:
Regularly assess and report on the quantitative impact of customer marketing campaigns on the business, such as the number of leads generated, conversion rates, and ultimately, the revenue influenced by these campaigns.
Salary Range by Seniority
Entry-Level (0-2 years of experience):
Salary Range: ¥4,000,000 - ¥5,500,000 annually.
At this level, you're typically involved in supporting roles, helping to manage customer engagements and execute parts of the marketing strategy under supervision.
Mid-Level (3-5 years of experience):
Salary Range: ¥6,000,000 - ¥8,000,000 annually.
Mid-level professionals are expected to take on full responsibility for certain customer marketing campaigns. You should be capable of leading projects, analyzing the impact of your campaigns, and showing strong initiative in driving customer relationships.
Senior-Level (6+ years of experience):
Salary Range: ¥8,500,000 - ¥12,000,000 annually.
Senior professionals are often tasked with strategizing and overseeing the entire customer marketing department. At this level, you are expected to significantly impact the company’s bottom line through strategic customer engagement and innovative marketing solutions.
Management/Leadership Roles:
Salary Range: ¥12,000,000 - ¥15,000,000 or more annually.
These roles include leadership over the customer marketing team or a significant segment of the company’s overall marketing strategy. You would be responsible for setting strategic goals, leading cross-functional initiatives, and ensuring the team's efforts align with the company’s broader objectives.
Factors Influencing Salary
Specific Skills and Expertise: Specialized skills in digital marketing, data analytics, or a proven track record in significantly boosting customer retention can lead to higher pay.
Geographical Location: Salaries can vary significantly based on the location of the company’s operations, particularly in different areas of Tokyo or other major cities.
Educational Background: Advanced degrees or certifications in marketing, business administration, or related fields can also influence starting salaries and growth opportunities.
Requirements
To be successful in the Customer Marketing role, you will need a specific set of skills and experiences that enable effective management and execution of customer-focused marketing strategies. Here’s a detailed look at the essential requirements:
Deep Understanding of B2B Marketing:
You should have a strong background in B2B marketing practices, especially within the tech industry. This includes knowledge of how to effectively communicate with business clients and understanding the complexities of marketing tech products or services to other businesses.
Proven Experience in Customer Relationship Management:
Experience in managing and nurturing customer relationships is crucial. You should be skilled in advocating on behalf of your company and engaging customers in a way that promotes loyalty and satisfaction.
Technical Proficiency:
Moderate technical knowledge of the products or services being marketed is necessary. This helps in not only understanding customer needs but also in crafting messages that resonate well with the technical stakeholders.
Project Management Skills:
Strong organizational and project management skills are required to handle multiple initiatives simultaneously. You should be adept at planning, executing, and measuring the effectiveness of marketing campaigns.
Content Creation and Management:
Ability to create compelling customer success content, such as case studies and testimonials, that can be leveraged in various marketing efforts. Experience in online community management and engagement is also beneficial.
Sales and Marketing Alignment:
Experience in aligning marketing strategies with sales objectives is essential. You should be proficient in working closely with sales teams to ensure that marketing efforts support sales goals and contribute to closing deals.
Analytical Skills:
Strong analytical skills to track and measure the effectiveness of marketing campaigns against predefined KPIs and targets. Proficiency in using analytics tools to glean insights from data is crucial.
Communication Skills:
Excellent verbal and written communication skills are necessary for managing relationships with customers, internal teams, and external stakeholders.
Multilingual Capability:
Proficiency in both English and Japanese is highly valued, as it enables effective communication across diverse teams and customer segments.
Adaptability and Curiosity:
The ability to adapt to changing market conditions and continuously seek new and effective ways to engage customers. A curious mindset that is always looking to understand more about customer needs and market dynamics.
FAQ
What differentiates customer marketing from general marketing?
Customer marketing specifically focuses on strengthening relationships with existing customers rather than acquiring new ones. It involves tailored marketing strategies like personalized communications, customer advocacy programs, and success story sharing to enhance customer loyalty and encourage advocacy.
How crucial is technical knowledge in this role?
Quite crucial. Understanding the technical aspects of the products helps in communicating effectively with customers and tailoring marketing strategies to meet their needs, which is essential for driving satisfaction and loyalty.
Are there opportunities for career advancement in customer marketing?
Yes, there are significant opportunities for career advancement within customer marketing. You can progress from handling specific customer accounts to managing a customer marketing team or even leading customer engagement strategies at the organizational level.
What is the biggest challenge in customer marketing?
One of the biggest challenges is continuously finding innovative ways to engage customers and maintain their interest in a competitive market. It's also crucial to demonstrate the tangible business value of customer marketing activities, which requires strong analytical skills and strategic thinking.
How does customer marketing impact a company’s overall business strategy?
Customer marketing directly impacts a company's business strategy by enhancing customer retention, increasing sales through upselling and cross-selling, and building a stronger brand through customer advocacy. It helps create a loyal customer base that supports sustained business growth.
What skills are most important for success in customer marketing?
Key skills include strong interpersonal and communication skills, project management, strategic and analytical thinking, and a deep understanding of marketing principles. Proficiency in data analysis and customer relationship management systems is also beneficial.
How important is collaboration in customer marketing?
Collaboration is vital in customer marketing. You often need to work closely with sales, support, product development, and other marketing teams to ensure a unified approach to customer engagement and satisfaction. Effective collaboration ensures that customer insights are shared across the organization, enhancing product offerings and service delivery.
How do I apply to work in Customer Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Community Manager
What it is
As the digital landscape expands, the role of a Community Manager in B2B Tech becomes increasingly vital. This guide will help you understand what it takes to excel in this dynamic position.
The Community Manager role involves overseeing the digital communities of a tech organization. You are the bridge between the company and its users, essential in building and maintaining a positive online presence.
You are responsible for nurturing the company's relationship with its audience via social media and other online platforms.
You act as the voice, tone, and moderator of the brand in digital spaces, crafting how the community perceives the brand.
Responsibilities
As a Community Manager, your role is multifaceted and integral to the company's connection with its community. Here’s a more detailed breakdown of what these responsibilities entail:
Community Management & Moderation: You will need to actively monitor and moderate the community to maintain a healthy and engaging environment. This includes:
Reviewing community comments and posts swiftly to address content and interactions promptly.
Responding to community feedback to foster a positive atmosphere and encourage active participation.
Managing conflicts and escalating potential issues to appropriate internal teams to maintain community standards and safety.
Content Development: A significant part of your role involves content creation and curation that resonates with and adds value to the community. Responsibilities include:
Developing and sharing engaging blogs, knowledge articles, and success stories that highlight user experiences and product benefits.
Seeding discussions and content in community forums to stimulate interaction and keep the community vibrant and informed.
Supporting community leaders by providing them with relevant content that aids in their activities and engagement efforts.
Community Strategy: You will also play a crucial role in shaping the community strategy, which is vital for aligning the community's direction with the organization's broader goals. This involves:
Assisting in the creation and execution of community engagement strategies to enhance user interaction and satisfaction.
Building relationships with internal stakeholders to ensure the community strategy aligns with overall business objectives and marketing goals.
Analyzing community trends and feedback to adjust strategies and initiatives for better alignment with user needs and company targets.
KPIs + Targets
As a Community Manager, your success is measured through various key performance indicators (KPIs) that track engagement, growth, and the overall health of the community. Here are the specific targets you will aim to achieve:
Engagement Metrics: This involves measuring how active and involved the community is with the content and discussions you facilitate. Key metrics include:
Number of active users participating in discussions.
Engagement rate on posts, including likes, comments, and shares.
Frequency of user-generated content and its impact on the community.
Growth Metrics: You are responsible for not only nurturing the existing community but also expanding it. Growth can be gauged through:
Increase in the number of new members joining the community over specific periods.
Retention rates of community members, indicating how successful the community is at keeping users engaged over time.
Campaign-Specific KPIs: If you run specific marketing or engagement campaigns, you’ll track:
Lead generation numbers from community-driven initiatives, such as sign-ups for webinars, downloads of whitepapers, or trial sign-ups.
Conversion rates from campaigns, measuring how many leads turn into customers.
Customer Satisfaction and Feedback: An essential aspect of your role will be to monitor and improve customer satisfaction within the community. This includes:
Results from periodic surveys measuring community satisfaction.
Number of support issues resolved through community channels, which can also reduce pressure on formal support channels.
Operational Efficiency: Finally, your ability to manage the community efficiently will be measured by:
Response time to community inquiries and issues.
Effectiveness of the moderation process, including time taken to address and resolve conflicts or inappropriate content.
Salary Range by Seniority
Entry-Level Community Manager
For those just starting out in their career with less than two years of experience in community management or related fields:
Salary Range: Approximately ¥4,000,000 to ¥5,500,000 per year.
Expectations: Entry-level managers are expected to handle basic community management tasks, including content creation, routine moderation, and engaging directly with community members. You'll be learning the ropes under the guidance of more senior managers and focusing on building your understanding of the company's community strategy.
Mid-Level Community Manager
For community managers with 2-5 years of experience who are expected to take on greater responsibilities and possibly lead smaller projects or components of larger campaigns:
Salary Range: Approximately ¥5,500,000 to ¥7,000,000 per year.
Expectations: At this level, you're expected to take initiative in developing and implementing community strategies, manage larger segments of the community, and start to show leadership potential. You will be involved in mentoring junior staff and taking a more active role in strategic discussions.
Senior Community Manager
For those with more than 5 years of experience, often possessing substantial expertise and capable of overseeing multiple aspects of community management, including strategic planning and cross-functional leadership:
Salary Range: Approximately ¥7,000,000 to ¥9,000,000 or more per year.
Expectations: Senior managers are expected to lead community strategy, coordinate with other departments (like marketing, customer service, and product development), and contribute to the overall business strategy. You would also be managing a team, handling budget responsibilities, and playing a key role in crisis management and high-level decision-making processes.
Lead/Head of Community
At the pinnacle of this career path, this role involves strategic oversight over all community activities, integration with company-wide strategies, and leadership of the community management team:
Salary Range: Approximately ¥9,000,000 to ¥12,000,000 or more per year.
Expectations: As a lead or head of community, you are responsible for the entire community management department, developing long-term strategies, and ensuring that the community significantly contributes to the company's goals. You're making high-level decisions and possibly reporting directly to senior executives.
Requirements
To excel as a Community Manager, there are several key requirements you need to meet. These encompass a mix of technical skills, personal attributes, and relevant experiences:
Technical Proficiency:
Familiarity with community platforms and social media management tools is crucial for efficiently managing and moderating online communities.
Understanding of SEO/SEM and content management systems to enhance the visibility and reach of community content.
Experience in Community Engagement:
Proven track record of building and maintaining active online communities.
Experience in handling customer support and moderation in an online setting, ensuring a positive environment for all community members.
Communication Skills:
Exceptional written and verbal communication skills are a must, as you will be the voice of the company to the community.
Ability to articulate ideas clearly and persuasively in both individual and group settings.
Strategic Thinking:
Experience in developing and implementing community engagement strategies that align with business goals.
Ability to analyze community trends and user feedback to continually refine engagement approaches.
Interpersonal Skills:
Strong empathy and interpersonal skills to connect with and understand the needs of community members.
Ability to manage conflicts and resolve issues in a manner that is fair and maintains the trust of the community.
Educational Background:
An undergraduate degree in communications, marketing, advertising, public relations, media studies, business, or related fields is often preferred.
Continuous learning attitude to stay updated with the latest trends in community management and tech developments.
Preferred Qualifications:
2 to 3 years of experience in managing social media platforms or online communities, particularly in a tech or B2B environment.
Experience with Salesforce or similar CRM and community management software is highly advantageous.
FAQ
What are the key skills of a successful Community Manager?
The key skills include strong communication, content creation, strategic thinking, and community engagement. You should also be adept at using social media platforms and community management tools, possess excellent problem-solving abilities, and have the capacity to work collaboratively across different teams.
How can a Community Manager impact the company's growth?
By fostering a robust online community, you help enhance the company’s brand visibility and reputation, drive customer loyalty, and increase user engagement, all of which can lead to direct and indirect sales opportunities.
What is the difference between a Community Manager and a Social Media Manager?
A Community Manager focuses primarily on building and maintaining relationships within the online community, facilitating discussions, and managing customer interactions to foster a sense of belonging and loyalty. A Social Media Manager typically handles the broader aspects of a company’s social media strategy, such as content creation, distribution, and metrics tracking across various platforms.
How important is technical knowledge in the role of a Community Manager in the tech industry?
Technical knowledge is very important because it helps you understand the products and services your company offers. This understanding enables you to communicate more effectively with the community, answer questions accurately, and provide better support.
Can a Community Manager work remotely, or is it necessary to be based in Tokyo?
While the role can often be performed remotely, being based in Tokyo is preferred or required depending on the company's policy and the need for close collaboration with other teams. Being in the same location can enhance teamwork and alignment with the company’s culture and operational dynamics.
What are some common challenges faced by Community Managers?
Common challenges include managing diverse user expectations, handling conflict or negative feedback within the community, staying updated with the latest digital tools and trends, and aligning community activities with broader business objectives.
What opportunities for advancement exist for Community Managers in the tech industry?
Opportunities for advancement can include moving into senior management roles within community management, transitioning to other areas of digital marketing or product management, or specializing in customer experience and engagement strategies at higher organizational levels.
How do I apply to work as a B2B Community Manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Field Marketing
What it is
Field marketing plays a critical role in B2B tech, bridging the gap between sales and marketing to drive regional demand and enhance customer relationships. Whether you're planning strategic events or creating localized campaigns, your impact is felt directly in the business's growth and presence in the market.
Field Marketing focuses on deploying marketing strategies tailored to local business needs, often involving direct interaction with prospects and customers.
You will be instrumental in translating global marketing strategies into localized actions that resonate with the market you manage.
Responsibilities
Strategic Planning and Execution:
Develop and deliver an integrated marketing plan for Japan that supports growth initiatives and new product launches. You will be instrumental in aligning these plans with the broader business objectives, ensuring they cater to local market needs.
Event Management:
Plan, host, and evaluate the success of events aimed at deepening relationships with current customers and attracting local prospects. Your role includes everything from venue selection and agenda planning to post-event follow-up and ROI analysis.
Content Localization:
Understand the core value propositions and messaging of the products you represent and adapt these for the local market. This involves translating and tailoring content across various platforms, including websites, third-party media, and press releases, ensuring all communications resonate with local audiences.
Campaign Management:
Execute targeted marketing campaigns and account-based marketing (ABM) programs to acquire new customers or expand penetration in target accounts. You will coordinate with global teams to ensure consistency while customizing the campaigns for regional effectiveness.
Collaboration with Sales and Global Teams:
Work closely with sales leadership to ensure marketing activities are aligned with sales goals. Act as a strategic partner to the business, contributing to sales strategy discussions and meeting pipeline targets.
PR and Influencer Engagement:
Collaborate with the global communications team to manage and strengthen relationships with local PR agencies and influencers. This includes crafting PR strategies that align with marketing goals and maintaining a positive brand image in the market.
Data-Driven Optimization:
Utilize data to optimize marketing touchpoints across the top, middle, and bottom of the funnel. Your decisions will be guided by analytics to improve engagement, lead quality, and overall campaign effectiveness.
Cross-functional Leadership:
Engage with senior marketing team members globally to share insights and adopt best practices. Your contributions will help refine worldwide programs and ensure that the local market's needs are represented in global marketing strategies.
KPIs + Targets
Lead Generation and Conversion Rates:
You will be tasked with generating a significant number of leads through various marketing activities, such as events, webinars, and digital campaigns. The conversion of these leads into qualified opportunities and, eventually, into sales will be a primary metric for evaluating your success.
Event Attendance and Engagement:
For each event you organize, key metrics will include the number of attendees, the quality of leads generated, and the level of engagement during the event. Post-event surveys and follow-up engagement rates can also provide insights into the event's impact and effectiveness.
Campaign Effectiveness:
Measure the success of marketing campaigns through engagement rates, response rates, and ultimately, the number of leads generated. You will assess the performance of different channels and tactics to determine what works best for different segments of the target market.
Account Penetration and Expansion:
In roles involving ABM strategies, your success will be measured by your ability to penetrate targeted accounts and expand the company’s footprint within these accounts. Metrics could include the number of new contacts made, the depth of engagement within the account, and revenue growth from existing accounts.
Market Share and Brand Awareness in Region:
Monitor changes in market share and brand awareness levels within your region. This will involve tracking mentions in the media, surveys on brand recognition, and competitive analysis to gauge how well the company is performing against competitors.
ROI on Marketing Spend:
Calculate the return on investment for each major marketing initiative to evaluate its efficiency and effectiveness. This includes analyzing costs against outcomes like lead generation, sales conversions, and ultimately, revenue attributed to marketing efforts.
Customer Satisfaction and Retention:
Especially after events or major campaigns, gauge customer satisfaction through follow-up surveys and other feedback mechanisms. High satisfaction and retention rates are indicators of successful engagement strategies and execution.
Alignment with Sales Targets:
Closely align your activities with the sales team's goals and targets. Regularly review pipeline impact and contribution to sales closed, ensuring that marketing efforts are directly supporting sales objectives.
Salary Range by Seniority
Entry-Level (0-2 years of experience)
Typical Roles: Junior Field Marketing Coordinator, Marketing Assistant.
Salary Range: ¥4,000,000 to ¥5,500,000 annually.
Overview: At this level, you're likely supporting larger campaigns and events, handling logistical and operational tasks, and beginning to engage directly with customers under supervision.
Mid-Level (3-5 years of experience)
Typical Roles: Field Marketing Specialist, Field Marketing Manager.
Salary Range: ¥6,000,000 to ¥8,500,000 annually.
Overview: With several years of experience, you now manage specific campaigns or smaller geographic regions. You're expected to plan and execute events and campaigns independently, analyze their success, and have a more strategic role in collaboration with sales teams.
Senior-Level (6+ years of experience)
Typical Roles: Senior Field Marketing Manager, Director of Field Marketing.
Salary Range: ¥9,000,000 to ¥12,000,000 annually.
Overview: At the senior level, you are responsible for significant parts of the business or the entire regional marketing efforts. Your role involves strategic planning, budget control, team leadership, and high-level partnership with sales leadership and other departments to drive business growth.
Executive-Level (10+ years of experience)
Typical Roles: Vice President of Marketing, Chief Marketing Officer.
Salary Range: ¥13,000,000 to ¥20,000,000+ annually.
Overview: Executives in field marketing oversee the marketing strategy for entire regions or globally. They focus on aligning marketing with overall business strategies, pioneering innovative marketing techniques, and leading large teams. They often report directly to the CEO and are involved in key business decisions.
Requirements
Professional Experience:
Minimum of 5 years in B2B marketing, with a significant portion of that time spent specifically in field marketing. Experience in tech, especially in SaaS or IT services, is highly valued, as it equips you with an understanding of the technical and business contexts you’ll be working in.
Educational Background:
A Bachelor’s or Master’s degree in marketing, communications, or business administration is required. These qualifications should provide a strong foundation in marketing principles and strategic thinking.
Marketing Skills:
You should have a robust portfolio demonstrating successful marketing campaigns and events. Expertise in both traditional and digital marketing tactics is crucial, including SEO/SEM, content marketing, social media, and direct email campaigns.
Analytical Abilities:
Strong analytical skills are necessary for measuring the effectiveness of marketing campaigns and making data-driven decisions. You should be proficient in using marketing analytics tools and platforms to gather and interpret data.
Communication and Interpersonal Skills:
Exceptional verbal and written communication skills are essential. You need to articulate complex ideas clearly and persuasively to a variety of stakeholders, from team members to top management.
Project Management:
Experience in planning and managing projects is key, as you will often handle multiple campaigns and events simultaneously. Skills in budget management, scheduling, and resource allocation are necessary to ensure smooth execution and optimal use of resources.
Cultural Sensitivity and Localization Experience:
Given the regional focus of the role, you must have experience in localizing marketing materials and campaigns to fit cultural norms and expectations. Understanding local business practices and consumer behavior is crucial.
Leadership and Team Collaboration:
While direct leadership experience will be specified for senior roles, all field marketing roles require the ability to work collaboratively across functions. You should demonstrate the ability to lead projects, influence others, and work effectively within cross-functional teams.
Adaptability and Innovation:
The tech field is fast-evolving, demanding adaptability and a continuous learning mindset. You should be passionate about leveraging new technologies and approaches in marketing, keeping ahead of trends that can impact your strategies.
Language Skills:
Proficiency in English is often required, and additional language skills will be necessary depending on the region. For Tokyo, Japanese language skills are highly advantageous, if not essential, for local market engagement.
FAQ
What makes Field Marketing unique compared to other marketing roles?
Field Marketing is specifically focused on driving sales in designated regions through direct interactions with prospects and customers. It uniquely combines strategic planning with hands-on execution of localized campaigns and events, making it a dynamic bridge between marketing and sales.
How important is understanding local culture in Field Marketing?
Extremely important. A deep understanding of the local culture, consumer behavior, and business practices is crucial for the effective localization of campaigns and communications. This sensitivity helps ensure that marketing efforts are relevant and resonate with the target audience.
Can someone without a tech background succeed in Field Marketing in the tech industry?
Yes, though a tech background is advantageous, it's not strictly necessary. Key skills in Field Marketing include strategic thinking, project management, and communication—these can be transferred from other industries. However, a willingness to learn about tech products and the market is essential.
What are the typical career paths for someone in Field Marketing?
Career progression can vary but typically moves from roles focused on execution (like a Field Marketing Coordinator) to strategy (like a Field Marketing Manager), then to leadership positions such as Director of Field Marketing or VP of Marketing. Each step up involves more strategic planning and greater management responsibilities.
How does Field Marketing impact sales?
Field Marketing directly supports sales teams by generating leads, nurturing customer relationships, and enhancing brand presence at the local level. Effective Field Marketing strategies align closely with sales objectives to ensure that marketing activities convert directly to sales success.
What skills are needed to excel in Field Marketing?
Key skills include strategic planning, event management, analytics, adaptability, and excellent interpersonal and communication skills. Proficiency in digital marketing tools and CRM software is also important, as is the ability to work collaboratively across different teams.
How does Field Marketing leverage digital tools?
Digital tools are crucial for planning and executing marketing campaigns, tracking performance, and engaging with customers. Common tools include CRM systems for managing customer relationships, analytics platforms for measuring campaign success, and digital marketing tools for executing online campaigns.
How do I apply to work in B2B Field Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B SEO Specialist
What it is
SEO specialists are crucial in driving the success of digital platforms. As an SEO expert, you will play a pivotal role in enhancing visibility and engagement, using your skills to optimize website strategies and content for search engines.
SEO, or Search Engine Optimization, is a vital marketing tool aimed at improving a website's visibility in search engine results. As an SEO specialist, you would be responsible for leading the strategy, research, and implementation of SEO to boost organic traffic. This role is central to enhancing both the self-serve and sales-led experiences on a company’s website, directly impacting the business’s ability to attract and engage millions of visitors each month.
Responsibilities
Lead SEO Strategy and Implementation:
You are the driving force behind defining and executing the SEO strategy. This includes researching and implementing SEO tactics that are aligned with the company's goals and the needs of their customer-facing website.
Collaborate Across Teams:
Work closely with strategic partners from technical and creative disciplines, such as Content, Conversion Rate Optimization (CRO), User Experience (UX), Performance Marketing, Web Analytics, and Marketing Automation, to enhance the candidate journey and ensure a seamless integration of SEO with other marketing efforts.
Develop Global SEO Practices:
Establish standard methodologies that can be applied across various languages and regions to drive organic growth. This involves tailoring SEO tactics to meet local optimization needs and addressing regional search behavior differences.
Technical SEO Interface:
Provide SEO technical requirements for multi-regional, multi-language enterprise web properties. This includes close collaboration with development and engineering teams to ensure that the website is optimized for SEO performance across different geographic markets.
Incident Management and Ad Hoc Analysis:
Actively dive into SEO issues and incidents as they arise, performing ad hoc analyses to address or flag these issues promptly. This role requires a proactive approach to maintain and improve SEO health.
Innovate and Explore New Opportunities:
Pursue untapped opportunities for generating non-paid traffic. Work alongside other marketing team members to develop innovative campaigns and marketing tactics that align with the company's SEO goals.
Educate and Advocate for SEO Best Practices:
Be a relentless advocate for SEO within the organization. Educate internal partners and external customers about the importance of SEO and content marketing best practices, thereby ensuring widespread understanding and adoption.
Reporting and Communication:
Define SEO standards and craft comprehensive reporting frameworks to monitor performance. Present these SEO results to leadership, demonstrating the value and impact of SEO initiatives on overall business growth.
KPIs + Targets
Organic Search Traffic Growth:
You are responsible for increasing the volume of organic traffic to the website. This includes monitoring trends, identifying growth opportunities, and implementing strategies that lead to a steady increase in traffic.
Search Engine Rankings Improvement:
Focus on enhancing the visibility of key search terms that are critical to the business. This involves improving the rankings of these terms in search engine results pages (SERPs) to ensure they appear on the first page or, ideally, within the top five listings.
Lead Conversion Rates:
Convert organic traffic into qualified leads. This includes optimizing landing pages and implementing effective call-to-action (CTA) strategies to convert visitors into leads, thereby directly contributing to the sales pipeline.
SEO Health Metrics:
Maintain and improve website health metrics such as crawl errors, broken links, page speed, mobile usability, and HTTPS security. Keeping these metrics in good standing is crucial for maintaining overall SEO effectiveness.
Content Performance and Engagement:
Track and enhance user engagement with the content created for SEO purposes. Metrics to focus on include average time on page, bounce rate, and interactions per visit. You will need to ensure that content is not only attracting visitors but also engaging them effectively.
Backlink Profile Growth:
Increase the quantity and quality of inbound links from reputable sites. This involves identifying and pursuing backlink opportunities that enhance the site's authority and relevance in search engines.
ROI on SEO Activities:
Calculate the return on investment for SEO initiatives by tracking the cost of SEO activities against the organic traffic value and lead conversions generated. This helps demonstrate the financial impact of your SEO strategies on the business.
Customer Acquisition Cost (CAC):
Monitor and strive to lower the cost per acquisition through organic channels. Efficient SEO strategies should lead to a reduction in CAC over time, showcasing the cost-effectiveness of your efforts.
Keyword Expansion and Optimization:
Regularly update and expand the keyword portfolio to include new and relevant terms that can attract additional traffic. This includes analyzing search trends and user behavior to adapt and optimize the keyword strategy.
Salary Range by Seniority
Entry-Level SEO Specialist (1-3 years of experience):
Salary Range: Approximately ¥4,000,000 to ¥6,000,000 annually.
Description: At this level, you would be assisting more senior SEO specialists in implementing SEO strategies, conducting keyword research, and managing content updates. The focus is on learning and applying SEO best practices under guidance.
Mid-Level SEO Specialist (3-7 years of experience):
Salary Range: Approximately ¥6,000,000 to ¥8,000,000 annually.
Description: With a solid foundation in SEO, mid-level specialists are expected to take on more responsibility, including managing larger campaigns, performing more complex analyses, and starting to lead projects. You would have a more strategic role, influencing content strategies and optimization efforts.
Senior SEO Specialist/SEO Manager (7+ years of experience):
Salary Range: Approximately ¥8,000,000 to ¥12,000,000 annually.
Description: Senior specialists or SEO managers oversee the SEO strategy for the entire organization or large segments of it. You would be responsible for leading the SEO team, defining SEO standards, interfacing with other senior leaders, and driving major initiatives that impact the company's bottom line.
SEO Director/Head of SEO (10+ years of experience, leadership role):
Salary Range: Approximately ¥12,000,000 to ¥15,000,000 or more annually.
Description: At this level, you are leading the SEO strategy at the organizational level, involved in high-level planning and integration of SEO with overall business strategies. You would be making critical decisions, managing senior stakeholders, and responsible for the performance of the SEO department as a whole.
Requirements
Extensive SEO Experience:
You should have at least 7 years of direct experience in SEO, particularly in managing SEO for high-traffic websites. Experience within the B2B SaaS sector is preferred, demonstrating your ability to navigate and succeed in a complex, competitive industry.
Technical SEO Expertise:
A deep understanding of technical SEO is required, including knowledge of website architecture, mobile optimization, sitemaps, robot.txt, and more. You should be comfortable working closely with technical teams to implement necessary website changes.
Content Strategy Proficiency:
Experience in developing and executing content strategies that enhance SEO performance is essential. This includes keyword research, content creation, and optimization that aligns with SEO goals and audience needs.
Link Building Skills:
Proven ability in planning and executing effective link-building campaigns is necessary. You should have strategies for acquiring high-quality backlinks that comply with SEO best practices and enhance domain authority.
Analytical Skills:
Strong analytical abilities are crucial. You must be proficient in using tools such as Google Analytics, Google Search Console, and other SEO tools to track performance, identify trends, and make data-driven decisions.
Multilingual and Multiregional SEO:
Experience in implementing SEO strategies across multiple languages and regions is highly desirable. This includes understanding the nuances of local SEO, managing localization of content, and navigating varying search engine behaviors in different markets.
Cross-functional Collaboration:
Ability to work effectively across various departments, including marketing, sales, product development, and customer service, to ensure SEO strategies align with broader business objectives.
Communication and Presentation Skills:
Excellent communication skills are required to advocate for SEO, educate internal stakeholders, and present strategies and results to senior leadership. You should be able to clearly articulate the value of SEO initiatives and their impact on the business.
Adaptability and Continuous Learning:
The SEO field is constantly evolving, so a commitment to continuous learning and adaptability is essential. You should be keen to stay ahead of the latest trends and updates in SEO, digital marketing, and related technologies.
FAQ
What qualifications are crucial for success in an SEO role?
Strong technical knowledge, experience with high-traffic websites, and a strategic mindset are essential. Proficiency in tools like Google Analytics and Google Search Console, along with skills in content strategy and link building, are also critical.
How does SEO contribute to overall business growth?
SEO drives organic traffic, improves brand visibility, and supports lead generation efforts, directly contributing to business growth. Effective SEO strategies help reduce customer acquisition costs and increase the lifetime value of customers by attracting and retaining high-quality traffic to the website.
Can someone without a technical background succeed in SEO?
Yes, while a technical background is beneficial, especially in understanding the more complex aspects of SEO, it is not a strict requirement. Strong analytical skills, a willingness to learn, and an understanding of marketing principles can also lead to success in SEO roles.
How frequently do SEO practices change, and how does one stay updated?
SEO practices can change frequently due to updates in search engine algorithms, changes in user behavior, and advancements in technology. To stay updated, you should follow industry blogs, participate in SEO forums, attend webinars and conferences, and engage with other professionals in the field.
What are some common challenges faced by SEO specialists?
Common challenges include staying ahead of search engine algorithm changes, managing client or stakeholder expectations, overcoming the competition in highly saturated markets, and integrating SEO with other marketing activities to create a cohesive strategy.
Is knowledge of programming necessary for an SEO specialist?
While not strictly necessary, having a basic understanding of programming languages such as HTML, CSS, and JavaScript can be extremely helpful. It allows you to identify and resolve common technical SEO issues more effectively and communicate more efficiently with development teams.
What impact do AI and machine learning have on SEO?
AI and machine learning are increasingly being used to automate and optimize various SEO tasks, such as keyword research, content generation, and user intent analysis. These technologies help refine SEO strategies by providing deeper insights into data and trends, enhancing the accuracy and effectiveness of SEO efforts.
How do I apply to work as a B2B SEO Specialist?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Social Media
What is Social media marketing in b2b marketing?
Social Media Marketing in the tech industry involves leveraging various social platforms to promote products, engage with customers, and enhance brand presence.
It requires a blend of creativity, strategic planning, and analytics to craft compelling content and campaigns that resonate with business clients and consumers alike.
Responsibilities
Strategic Brand Representation:
Cultivate a creative mindset that consistently generates actionable ideas to enhance social media presence and achieve brand and business growth goals. You'll need to demonstrate a passion for storytelling, effectively bringing the brand to life in a unique and engaging manner to captivate both current and new followers.
Content Excellence:
Exhibit exceptional writing skills, distinguishing between editorial and social writing, and delivering compelling copy for complex stories with remarkable speed. You will oversee the campaign content strategy, collaborating with social media managers and internal creative teams to develop strategic plans and activations.
Trend Analysis and Adaptation:
Stay attuned to the digital pulse by monitoring the social landscape to identify emerging trends, competitor activities, and upcoming innovations. This includes coordinating with cross-functional teams to identify content opportunities arising from PR initiatives, partnership ventures, influencer relationships, and ambassador programs.
Project and Team Management:
Possess excellent project management skills, displaying meticulous attention to detail, exceptional organizational abilities, and the capacity to efficiently handle multiple project deadlines. You will also assist in the management, mentoring, and development of team members within the social media department.
Relationship Building and Collaboration:
Foster strong relationships with internal stakeholders, collaborating closely to align social media strategies with broader organizational objectives. This involves providing alignment and communication efforts across global and decentralized channels, providing guidance and support to ensure these channels accurately represent the brand.
Analytics and Performance Reporting:
Analyze and disseminate reports on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings. Assist in social media analytics and metrics in collaboration with internal and external partners.
KPIs + Targets
Engagement Metrics:
You will be responsible for driving high engagement rates across all platforms. This includes tracking likes, shares, comments, and overall interaction to assess the resonance of the content with the target audience.
Follower Growth:
Monitoring and reporting on the growth in followers is crucial. You will manage social programs, including brand partnerships and influencer collaborations, aimed at expanding your reach and attracting new followers.
Lead Generation and Conversion:
Measure how social media efforts contribute to lead generation and conversion rates. This involves strategic content planning and alignment with sales goals to ensure that social media activities are not just engaging but also drive business value.
Campaign Performance and ROI:
Analyze the effectiveness of specific campaigns in achieving set objectives such as increased brand awareness or sales. You will oversee the campaign content strategy for all social channels and ensure that each campaign delivers a positive return on investment.
Content Publishing Consistency:
Ensure that content is published according to the planned schedule, including adapting to unforeseen circumstances and scheduling changes. This target involves close collaboration with leadership, agency teams, and internal partners to manage content requirements and delivery.
Social Listening and Sentiment Analysis:
Stay on top of what is being said about the brand in the social sphere. Monitor mentions, customer feedback, and general sentiment to gauge public perception and react proactively to maintain a positive brand image.
Influencer Engagement Effectiveness:
Track the performance and impact of influencer partnerships. This includes evaluating the reach and engagement of influencer-led content and its effectiveness in amplifying key marketing moments.
Cross-Functional Alignment:
Provide guidance and support across different marketing teams to ensure that social media strategies are well-integrated with broader marketing efforts. This includes working with industry marketing teams to develop scalable social strategies that effectively target the desired audiences.
Salary Range by Seniority
Entry-Level (1-3 years of experience)
Salary Range: ¥3,500,000 to ¥5,000,000 annually.
Description: At this level, you are primarily responsible for executing tasks such as content creation, scheduling posts, and basic analytics reporting. You will be learning about brand voice and social media strategies under the guidance of more experienced team members.
Mid-Level (3-7 years of experience)
Salary Range: ¥5,000,000 to ¥8,000,000 annually.
Description: Mid-level professionals are expected to manage social media campaigns, collaborate with content creators, and start to engage in strategy development. You will be responsible for monitoring trends and competitor activities, and you will have more influence in shaping the social media presence.
Senior-Level (7+ years of experience)
Salary Range: ¥8,000,000 to ¥12,000,000 annually.
Description: At the senior level, you will lead the social media strategy, oversee a team, and make critical decisions regarding brand partnerships and influencer collaborations. Your role involves strategic planning, high-level analytics, and significant stakeholder management.
Leadership/Executive-Level (10+ years of experience)
Salary Range: ¥12,000,000 to ¥18,000,000 annually.
Description: As a leader or executive, you're responsible for setting the overarching social media direction and integrating it with the company's broader marketing and business goals. This includes managing larger teams, dealing with high-stake partnerships, and making key business decisions that align with corporate objectives.
Requirements
Professional Experience:
You should have at least 10 years of experience in social media marketing or a related field, demonstrating a deep understanding of social media's impact on digital marketing strategies.
Advanced Social Media Skills:
Exhibit proficiency across popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc. You need to understand the unique strategies applicable to each platform and be able to tailor content accordingly.
Content Creation Proficiency:
Strong capabilities in digital content creation are essential, including basic Photoshop/photo editing skills, and familiarity with digital photography and video creation/editing tools.
Strong Communication Skills:
You must have excellent written and verbal communication skills, with strong editing abilities and attention to detail. The ability to craft engaging copy that maintains brand voice across channels is crucial.
Leadership and Team Management:
Demonstrate effective leadership and project management skills, capable of overseeing and coordinating multiple social media initiatives. Experience in managing, mentoring, and developing team members within a social media department is required.
Analytical and Strategic Thinking:
Hands-on knowledge of social media management system (SMMS) tools, Microsoft Excel, Word, PowerPoint, and project management tools. Quick adaptability and the ability to learn new tools and technologies are necessary.
Creative and Marketing Mindset:
You should have a marketing mindset with a natural sense of visual aesthetics. Ability to articulate how ideas come to life and effectively reach the intended audience is key.
Passion for Social Media:
Show a genuine passion for social media, actively participating in multiple social networks and staying up-to-date with the latest technology, social networks, and apps to enhance the digital world.
Collaborative Spirit:
Thrive in a collaborative, dynamic, and fast-paced work environment. Strong attention to detail and accuracy in executing marketing strategies and campaigns.
FAQ
What makes a successful social media marketer in the tech industry?
Success in social media marketing in the tech industry requires a combination of creative content creation, strategic thinking, excellent communication skills, and a strong grasp of analytics. You should be adept at understanding technical products and translating their benefits into engaging stories that resonate with both B2B and B2C audiences.
How important is it to be up-to-date with social media trends?
It's crucial. The social media landscape is continuously evolving with new platforms, tools, and consumer behaviors emerging regularly. Staying updated allows you to leverage new opportunities, anticipate changes, and maintain a relevant and engaging presence.
Can you give examples of KPIs that would be important for a social media campaign in tech?
KPIs include engagement rates (likes, comments, shares), follower growth, click-through rates to the website, lead generation numbers, and conversion rates. For campaigns focused on brand awareness, metrics like reach and impressions are also significant.
What is the typical career path for someone in social media marketing?
The typical career path can start from roles such as a Social Media Coordinator or Specialist, progressing to a Social Media Manager, then moving up to a Senior Manager or Director of Social Media. In larger organizations, you could eventually become a Chief Marketing Officer (CMO) if your role expands to cover broader marketing responsibilities.
How do cross-functional teams collaborate in social media roles?
In social media roles, collaboration with cross-functional teams is essential for aligning strategies with the company's overall marketing goals. This could include working with sales teams to ensure that social media strategies drive leads, partnering with customer service to manage brand reputation online, and coordinating with product teams to launch new offerings effectively.
What are some common challenges in social media marketing and how can they be addressed?
Some common challenges include maintaining consistent brand voice across platforms, dealing with negative feedback or crises, and proving ROI of social media activities. Addressing these challenges often involves having a well-defined strategy, robust crisis management protocols, and employing advanced analytics to track performance and adjust strategies as necessary.
How do I apply to work in B2B Social Media Marketing?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B Marketing Resume Tips
Detail Your Achievements with Numbers
Quantify Results:
Always include numbers to quantify your achievements. For instance, mention the scale of webinars you’ve organized, such as "Managed monthly webinars with over 500 attendees, resulting in a 40% increase in Marketing Qualified Leads (MQL)."
Highlight Cross-Functional Teamwork:
Demonstrate your ability to work with cross-functional teams, especially sales. Example: "Collaborated with sales teams to develop content that shortened the sales cycle by 20%."
Showcase Event and Campaign Management
Webinar and Event Expertise:
Describe your role in managing significant events. Include details like frequency, attendee numbers, and the impact on lead generation. Example: "Led a quarterly webinar series that generated 300+ leads per event, significantly contributing to the sales pipeline."
Tips for Getting a Job in B2B Marketing
Versatility Between B2C and B2B:
Transitioning from B2C to B2B marketing is feasible. Highlight your core marketing skills, which are transferable, and express a keen interest in deepening your B2B expertise.
Start at a Large Company:
If possible, start your career at a larger company where you can receive comprehensive training and exposure to various marketing practices.
Be Prepared for Smaller Teams:
In smaller companies, be prepared to handle multiple functions with little to no training. This could be an opportunity to demonstrate independence and a proactive approach.
Understand Market Challenges:
Acknowledge that B2B marketing can be challenging due to restricted budgets and the necessity for effective communication between local and global teams. Highlight any previous experience where you successfully navigated such challenges.
Emphasize the Importance of Relationships:
In your resume and interviews, discuss the importance of building strong relationships within and outside the company to succeed in a tightly-knit B2B market.
5 Skills to Get Hired in B2B Marketing
Localization:
Show your ability to adapt marketing strategies to cater to local tastes and regulatory environments, which is crucial for global campaigns.Content Marketing:
Demonstrate your experience in creating engaging content that appeals to business clients and supports the sales funnel.Events and Webinars:
Highlight your skills in organizing and managing events and webinars that generate leads and enhance brand visibility.Email Marketing:
Detail your expertise in crafting targeted email campaigns that nurture leads and drive conversions.Language Proficiency:
Especially in markets like Japan, proficiency in both English and Japanese is extremely valuable. Mention any relevant language skills and certification
B2B Marketing Interview Tips
Understand the Product and Solutions
Research Thoroughly:
Before the interview, make sure you have a comprehensive understanding of what the company sells, the business solutions it offers, and how these address customer needs. This knowledge is crucial as it shows your interest in the company and your ability to effectively market its products.
Prepare to Discuss:
Be ready to talk in detail about how you would position the company's products in the market. Highlight similar past work experiences where you successfully enhanced product visibility and sales.
Present Your Experience Clearly
Structured Introduction:
Prepare a concise and compelling introduction of yourself, focusing on your relevant B2B marketing experiences. Discuss specific achievements in your past roles, and how those experiences have prepared you for the position you are interviewing for.
Tailor Examples:
Use specific examples from your past work that align with the job you're applying for. If you've worked on similar products or services, mention these and the results of your marketing strategies.
Know the Competition and Industry
Competitive Awareness:
Go beyond just knowing the company's products; research their main competitors and the overall industry landscape. This shows your strategic thinking and understanding of where the company stands in comparison to others.
Use Industry Resources:
Listen to industry-related podcasts, read relevant case studies and industry news, and use this information to form insightful questions or comments during your interview. It demonstrates your ongoing commitment to staying updated in the field.
Engage Actively During the Interview
Ask Insightful Questions:
Prepare a set of questions based on your research about the company, its products, and the industry. This can include asking for clarification on points not fully understood and even verifying if your understanding of their market position is correct.
Demonstrate Curiosity and Insight:
Use the knowledge you've gathered to propose ideas or ask questions that show you've thought deeply about what the company does and how they do it. This could involve discussing potential markets they could expand into or suggesting marketing strategies that could benefit their product line.
B2B2C Marketing
There is one more type of tech marketing that we have to address: B2B2C marketing.
These are products that have two end customers. The users and the sellers.
These models apply to whole industries as well:
Real Estate - House Seller and Buyers
Recruitment - Clients and Job Seekers
Grocery Stores - Food Producers and Consumers
B2B2C Marketing Org Chart
What is B2B2C Marketing in the Tech Industry
The biggest names in tech use this model, here are a few examples:
Uber Eats - Restaurants and Food Eaters
Youtube - Content Creators and Viewers
Amazon - Sellers and Buyers
Google Play - App Developers and Users
Spotify - Music Labels and Listeners
Instagram - Advertisers and You
Any company that needs two parties to buy in to make money needs to market to both parties.
Companies employ different tactics to attract both sides of the business.
An example is the signs that real estate agents put in front of houses they are selling.
This attracts people interested in buying a house and shows future sellers that they can hire this agent.
Spotify hires people to market to labels (B2B) and a different person market to listeners (B2C).
SMall B2B2C Companies
In smaller companies, this is not the case.
Limited resources mean a single team will decide how to reach both sides of the B2B2C equation.
So let’s dive into what those positions look like.
B2B2C Marketing Positions
For simplicity's sake, I only included roles handling B2B / B2C and one position unique to this business model.
Here are the positions I cover:
B2B2C CMO
What it is
The Chief Marketing Officer (CMO) role is a leadership position responsible for driving global marketing strategies in the technology sector.
This role is central to leveraging digital marketing to enhance user engagement and promote a platform that aims to address significant social challenges through technology.
Leadership of global marketing strategy execution.
Focus on digital marketing to enhance platform engagement.
Opportunity to lead in a role that merges technology with social impact.
Responsibilities
As the Chief Marketing Officer, your responsibilities are central to driving the company’s growth and shaping its global reputation and reach.
Here, you'll oversee a team that engages with markets across various regions, ensuring your strategies are both innovative and effective.
Global Marketing Strategy Development and Execution:
Lead the creation and implementation of marketing strategies that align with the company’s vision of expanding user engagement on a global scale. This involves setting clear marketing goals and objectives that are consistent with the overarching business targets.
Team Leadership and Management:
Manage a diverse marketing team, ensuring that team members are motivated, productive, and aligned with the company’s goals. This includes overseeing the recruitment, training, and professional development of the marketing staff.
Stakeholder Engagement:
Actively engage and collaborate with internal and external stakeholders to ensure that marketing strategies are well-supported and effectively implemented. This includes working closely with product development teams to align product offerings with market needs.
Market Expansion Activities:
Take charge of entering new markets and enhancing the company’s presence in existing markets. This involves analyzing market trends, identifying new business opportunities, and adapting marketing strategies to different cultural and economic environments.
Digital Marketing Oversight:
Oversee all aspects of digital marketing including content strategy, social media marketing, SEO, and digital advertising campaigns. Ensure that these efforts are integrated with the overall marketing strategy and optimized for maximum reach and engagement.
Performance Monitoring and Reporting:
Monitor the effectiveness of marketing campaigns and strategies, using data-driven insights to make informed decisions. Regularly report on marketing results, including audience growth, engagement rates, and ROI, to senior management and adjust strategies as necessary.
KPIs + Targets
As a Chief Marketing Officer, your performance will be gauged by specific, measurable indicators that reflect both the efficiency and effectiveness of the marketing initiatives under your leadership.
Here’s what you will focus on:
User Base Growth:
Target significant growth in the global user base. Specific goals include increasing the user base by a certain percentage year-over-year, focusing on both retention and acquisition strategies.
Market Share Expansion:
Achieve and maintain a leading market share in your industry. This includes setting quantitative targets for market penetration in new and existing markets.
Engagement Metrics:
Improve engagement metrics across all digital platforms.
Conversion Rates:
Enhance conversion rates from initial interest to active user engagement. Set clear targets for conversion improvements at each stage of the marketing funnel.
Return on Marketing Investment (ROMI):
Deliver on financial efficiency by achieving a predetermined ROMI. This KPI assesses the profitability and cost-effectiveness of marketing campaigns and strategies.
Brand Awareness and Perception:
Develop and maintain a strong brand reputation in all target markets. Measure awareness and perception through regular brand audits, customer surveys, and sentiment analysis.
Strategic Partnership Impact:
Establish and nurture strategic partnerships that enhance brand reach and user acquisition. Measure the effectiveness of these partnerships through partnership-specific metrics like referral traffic and co-branded campaign performance.
Salary Range
The compensation for the CMO position reflects the role's significance and responsibilities.
Annual salaries typically range from ¥15,000,000 to ¥25,000,000, varying with experience and past performance.
Requirements
To be considered for the CMO position, candidates must demonstrate a blend of educational background, professional experience, and personal competencies:
Educational Background:
A bachelor’s degree in Marketing, Business, Communications, or a related field is required. Advanced degrees or certifications in marketing, digital media, or technology are highly preferred.
Professional Experience:
Proven Track Record in Digital Marketing: Extensive experience in digital marketing, including SEO, PPC, social media, content marketing, and email campaigns.
Experience with Global Markets: Demonstrated success in developing and executing marketing strategies in international markets. Understanding of various cultural nuances and market dynamics is essential.
Leadership in Marketing: Experience in leading and growing a marketing team. Proven ability to inspire, manage, and mentor a team of marketing professionals.
Tech Industry Experience: Prior work in the tech industry, especially in startups or companies involved in blockchain, Web3, or related fields, is crucial.
Language Proficiency:
Fluency in English is a must. Business-level proficiency in Japanese or other languages relevant to key markets is highly advantageous.
Strategic Thinking and Execution Ability:
Ability to think strategically and execute tactically. You should be able to develop long-term strategies and translate them into actionable and measurable marketing plans.
Communication Skills:
Excellent communication skills, both written and verbal, are essential. You must be able to articulate complex marketing strategies to diverse stakeholders.
Analytical Skills:
Strong analytical skills with a data-driven mindset. Experience with marketing analytics tools and the ability to derive insights from complex data sets is necessary.
Innovative Mindset:
Ability to stay ahead of industry trends and apply innovative marketing techniques.
FAQ
Can someone with primarily B2C or B2B experience transition into this B2B2C role?
Yes, if you have extensive experience in either B2C or B2B marketing, you can transition into this B2B2C role. However, it's important that you demonstrate an ability to adapt and apply your skills to a dual-market strategy, understanding the nuances of engaging both businesses and consumers in the tech sector.
How does the CMO impact the company’s growth in international markets?
As CMO, you are crucial in defining and executing the global marketing strategy. You will determine how the brand positions itself in diverse markets, identify growth opportunities, and tailor marketing campaigns to various cultural contexts. Your strategic decisions directly influence the company’s expansion and its ability to compete on a global scale.
How important is team diversity in this role?
Team diversity is highly valued, as it brings a variety of perspectives and ideas that are crucial for innovative marketing strategies. Diversity within the team enhances creativity, helps understand different consumer markets better, and drives effective global reach.
What is expected in terms of collaboration with other departments?
Collaboration is a key aspect of this role. You will be expected to work closely with Product Development, Sales, and Customer Service departments to ensure that marketing strategies are aligned with product capabilities and customer needs. Effective cross-departmental communication is essential to drive cohesive growth and market penetration.
How do I apply to work as a B2B2C CMO?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
VP of Marketing
What it is
The VP of Marketing in B2B2C focuses on orchestrating direct consumer and business-client strategies.
You will be the team's leading contributor, interfacing with all related functional heads and managing a sizable team.
Your goal is to blend strategic foresight with practical execution to enhance both sales channels and alliance partner collaborations.
Strategic leadership in developing sales channel and alliance partner strategies.
Direct management of domestic and international marketing initiatives.
A blend of analytical and creative skills to adapt strategies based on in-depth market insights.
Responsibilities
In the role of VP of Marketing in a B2B2C setting, you'll undertake a broad range of strategic and operational responsibilities, managing both high-level strategy and day-to-day operations:
Sales Channel Strategy Development:
Lead the development and refinement of sales channel strategies, ensuring they are aligned with both current consumer insights and shifts in the market landscape.
Collaborate closely with alliance partners to maximize joint marketing efforts and reach across various platforms.
Team Leadership and Management:
Directly manage a team, fostering a culture of innovation, collaboration, and high performance.
Provide mentorship and guidance to department heads and senior managers, ensuring strategic goals are met.
Domestic Sales Oversight:
Drive promotional activities and sales initiatives in partnership with hotels, travel agencies, and transportation companies to boost domestic sales.
International Sales Expansion:
Strengthen and expand relationships with key partners in Asian markets, maximizing the effectiveness of collaborative promotions.
Ensure continuous communication with representatives in each Asian country, gathering and analyzing quantitative data to guide marketing strategies.
Group Sales Strategy:
Analyze trends, identifying potential high-growth areas and target customers.
Lead the design and implementation of specialized product offerings for group guests, enhancing the appeal to corporate clients and large groups.
Foster strategic partnerships with major travel agencies that contribute significantly to overall sales volumes.
Budget and People Management:
Responsible for the comprehensive management of the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Drive the development of the team and organizational capacity, preparing the department for future market changes and challenges.
KPI + Targets
As the VP of Marketing, you will be accountable for several key performance indicators that measure the effectiveness and impact of your marketing strategies.
These KPIs are essential for tracking progress and guiding decision-making:
Sales Performance Metrics:
Track and report on sales figures from domestic and international channels regularly. Targets include year-over-year growth percentages, conversion rates, and total revenue generated.
Measure the effectiveness of different sales channels and adjust strategies accordingly to maximize sales volume and profitability.
Partner Collaboration Effectiveness:
Evaluate the success of joint ventures and collaborations with partners through metrics such as lead generation, co-branded campaign outcomes, and partnership satisfaction rates.
Set specific targets for expanding the network of partners and enhancing the value derived from existing partnerships.
Digital Engagement and Conversion Rates:
Oversee the performance of the digital sales platforms, especially the web ticket store, tracking metrics like user engagement rates, bounce rates, and conversion rates.
Implement targets for improving the online customer journey, aiming to enhance user experience and increase online sales.
Market Penetration and Expansion:
For international markets, particularly in Asian countries, set clear targets for market penetration and growth. Metrics include market share increases, the number of new partnerships established, and promotional campaign successes.
Monitor the effectiveness of localized marketing strategies and adapt them to meet region-specific demands.
Group Sales Development:
Set quantitative targets for group sales. Key metrics include the number of new corporate accounts secured, revenue from group sales, and customer satisfaction among group clients.
Develop and track the performance of new products tailored to the needs of group guests, measuring uptake and feedback.
Operational Efficiency:
Monitor budget allocation and spending, ensuring that marketing expenditures deliver optimal ROI. Set specific KPIs for budget management such as cost savings and budget adherence.
Evaluate the operational efficiency of the marketing department, setting targets for process improvements and resource utilization.
Requirements
To be a VP of Marketing in B2B2C requires a unique set of skills and qualifications.
Below are the key requirements that you need to meet to be successful in this role:
Strategic Planning Skills:
Demonstrated ability to develop and execute comprehensive marketing strategies that align with both business objectives and consumer needs.
Experience in formulating sales channel strategies and partnership collaboration strategies based on in-depth market analysis and consumer insights.
B2B Negotiation Skills:
Proven track record in negotiating and securing partnerships and deals with businesses and organizations, both domestically and internationally.
Ability to leverage negotiation skills to create mutually beneficial agreements that enhance business growth and market expansion.
Project Management Skills:
Strong competency in managing large-scale projects and initiatives across multiple teams and departments.
Experience in leading projects from conception through to execution, ensuring they meet deadlines, budgets, and desired outcomes.
Communication Skills:
Excellent oral and written communication abilities are essential, with a requirement to articulate ideas, concepts, and proposals clearly and persuasively to a variety of stakeholders.
Advanced interpersonal skills, with a particular emphasis on assertiveness, supportiveness, confrontation, listening, and facilitating group processes.
Leadership and People Management:
Extensive experience in leading and managing large teams, with the ability to inspire, motivate, and direct personnel towards achieving organizational goals.
Demonstrated skill in managing a diverse team, including direct reports and functional heads.
Language Proficiency:
Fluency in both English and Japanese, capable of high-level business communication in both writing and speaking. This is crucial for managing domestic operations and international collaborations effectively.
Educational Background:
A Bachelor’s degree from a four-year college or university is required, preferably in Marketing, Business Administration, or a related field.
Salary Range
The salary for a VP of Marketing position can be quite competitive, reflecting the seniority and strategic importance of the role:
Typically, salaries range from ¥12,000,000 to ¥20,000,000 annually, depending on experience and specific industry factors.
FAQ
What differentiates the VP of Marketing role in B2B2C from traditional B2B or B2C marketing roles?
In a B2B2C role, you will handle marketing strategies that affect both businesses and end consumers. Unlike traditional B2B, where the focus is solely on business clients, or B2C, where the focus is on direct consumer engagement, B2B2C marketing requires you to navigate and integrate the needs and expectations of both sectors effectively.
How does this role interface with other departments and international markets?
As VP of Marketing, you will closely collaborate with various departments, including digital and technology teams, to ensure a seamless integration of marketing strategies across all platforms. Internationally, you will interact with partners and representatives across different markets to tailor and implement strategies that resonate locally, maximizing the impact of global campaigns.
What opportunities for advancement can I expect in this role?
This role is typically seen as a high-level position within the marketing hierarchy. Advancement would often involve a move into higher executive positions, such as Senior Vice President or Chief Marketing Officer, where you would have broader responsibilities and strategic oversight over multiple regions or the entire corporation.
Can I transition from a purely B2B or B2C role to B2B2C marketing?
Yes, transitioning is possible and can be quite advantageous. If you come from a B2B background, your skills in dealing with business clients will be valuable, while a B2C background brings strengths in consumer engagement and digital marketing. A successful transition would involve broadening your skill set to effectively manage and integrate both marketing strategies.
How important is digital proficiency in a B2B2C marketing role?
Digital proficiency is crucial in today's marketing environment, especially in a B2B2C context. You will need to leverage digital platforms to enhance consumer engagement and partner collaborations, manage digital sales channels, and utilize data analytics to drive decision-making and measure campaign effectiveness.
What are the biggest challenges in a VP of Marketing role?
One of the biggest challenges is balancing the differing needs and strategies of business clients versus direct consumers within a unified marketing approach. Additionally, keeping pace with changing market trends and technological advancements, especially in diverse international markets, requires constant learning and adaptation.
How do I apply to work as VP of Marketing in B2B2C?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B2C Marketing Manager
What it is
In a B2B2C marketing position, you blend strategies to engage both business clients and end consumers effectively. You are instrumental in navigating the complexities of marketing products that must appeal to other businesses and directly to consumers, enhancing brand visibility and driving sales through multifaceted campaigns.
B2B2C marketing involves managing and integrating marketing efforts that target both business partners and direct consumers.
You will be pivotal in crafting campaigns that resonate across these diverse audiences, ensuring coherent messaging and aligned marketing objectives.
The role often requires a hybrid approach, combining digital savviness with traditional marketing techniques to optimize reach and impact.
Responsibilities
In a B2B2C marketing role, your responsibilities cover a broad spectrum, ensuring effective communication and engagement with both business clients and end consumers. Here’s a detailed breakdown:
Website and Digital Channel Oversight:
You will manage and refine the user experience on websites and other digital platforms ensuring they cater effectively to the needs of both businesses and consumers. This includes optimizing the website for better conversion rates and enhancing the customer journey to maximize lifetime value.
Owned and Operated (O&O) Channels Strategy:
Develop and execute comprehensive strategies for owned media channels, such as email campaigns, website push notifications, social media engagements, and messaging platforms like WhatsApp. Your goal is to maintain a consistent and engaging dialogue with customers, driving both acquisition and retention.
Metrics and Analytics:
Establish and meticulously monitor KPIs for various marketing channels. You’re responsible for the continuous analysis and reporting of these metrics to provide insights and support strategic decisions. This includes improving performance across all owned platforms and informing leadership of the outcomes to aid in broader decision-making processes.
Product Marketing and Promotion:
Create compelling marketing content and promotions to educate customers about new products, special offers, and unique features such as loyalty programs or specific payment options. This role involves close collaboration with product teams to align product communication with market needs and opportunities.
Market Research and Consumer Insights:
Conduct thorough market research to gather insights on customer behavior, market trends, and competitor strategies. These insights will guide your marketing strategies and help position the company’s products effectively in the marketplace.
Content Creation:
Work alongside the Brand and Design teams to produce high-quality content for various marketing channels. This includes creative writing, designing image assets, creating videos, and developing landing pages that effectively communicate the value proposition of the products and services offered.
Cross-Functional Collaboration:
Act as a pivotal link between multiple departments, including acquisition, retention, partnerships marketing, product operations, data science, product development, and finance teams. Your role ensures that all marketing efforts are synergized across the organization, driving cohesive growth and revenue enhancement.
Campaign Management and Iteration:
Lead the creation and refinement of marketing campaigns, continuously iterating based on performance data and market feedback. This involves selecting and managing relationships with agencies that help execute these campaigns, ensuring that all marketing activities align with the overarching business objectives.
KPIs + Targets
In B2B2C marketing, your performance is measured against specific key performance indicators (KPIs) that capture the effectiveness of your marketing strategies across both business and consumer segments. Here are detailed KPIs and targets:
Customer Acquisition Cost (CAC):
Measure the cost effectiveness of acquiring new customers through various channels. This involves calculating the total expenses spent on marketing and sales divided by the number of new customers gained over a specific period. You aim to optimize and reduce CAC while maintaining or improving the quality of acquisitions.
Conversion Rate:
Track the percentage of visitors to your digital platforms who convert into customers, whether it’s through signing up, making a purchase, or performing another desired action. Enhancing the website and other digital touchpoints to improve conversion rates is a primary responsibility.
Customer Lifetime Value (CLV):
Assess the total value a customer contributes to the company over their entire relationship. By increasing CLV, you demonstrate success in not only attracting customers but also retaining them and increasing their spending over time.
Engagement Rates on Digital Channels:
Monitor how actively involved your audience is with your digital content, including social media interactions, email open rates, and click-through rates on digital ads. Higher engagement rates often correlate with greater brand loyalty and customer retention.
Return on Advertising Spend (RoAS):
Evaluate the effectiveness of your advertising campaigns by comparing the revenue generated to the amount spent on advertising. The goal is to achieve a higher RoAS, indicating that the campaigns are generating more revenue relative to their cost.
App Downloads and Usage Metrics:
For roles involving app-based marketing, such as promoting a mobile application, track the number of downloads, active users, and other usage statistics to gauge the success of your user acquisition and retention strategies.
SEO and ASO Performance:
Measure the success of search engine optimization (SEO) and app store optimization (ASO) efforts by tracking rankings, organic traffic volume, and conversion rates from these channels. Effective SEO and ASO strategies help increase visibility and organic reach.
Market Share and Competitor Benchmarking:
Keep an eye on your market share relative to competitors and use benchmarking to set targets for growth. Understanding your position in the market helps to align strategic initiatives with the goal of gaining a competitive edge.
Revenue Growth from Marketing Initiatives:
Link your marketing efforts directly to revenue growth. This involves tracking the incremental revenue attributed to new campaigns, promotions, and other marketing activities.
Requirements
A B2B2C marketing role demands a unique blend of skills and experiences to effectively manage and execute marketing strategies that appeal to both businesses and consumers. Here are the detailed requirements:
Proven Experience in Digital Marketing:
Candidates should have a solid background in digital marketing, including expertise in managing websites, social media, and email marketing platforms. Experience in B2B and B2C environments is highly advantageous.
Strong Analytical Skills:
You must be able to interpret data and analytics to make informed marketing decisions. This includes proficiency in using tools like Google Analytics, CRM software, and other marketing automation platforms to track performance and identify trends.
Excellent Communication and Presentation Skills:
Effective communication is crucial in this role as it involves coordinating with various stakeholders, including internal teams and external partners. You should be able to clearly articulate marketing strategies and results to people at all levels of the organization.
Cross-functional Team Collaboration:
The ability to work across different departments and with teams of varying expertise is essential. You should be comfortable engaging with teams such as product development, data science, finance, and more to ensure aligned and cohesive marketing efforts.
Fluency in English:
For a global or regional role, excellent command of the English language is required. Additional language skills, depending on the geographical focus of the role, can be beneficial.
Proficiency in Digital Tools:
Familiarity with essential software such as Excel, PowerPoint, and Google Workspace products is necessary for creating reports, presentations, and analyzing data.
Strong Organizational and Time Management Skills:
The role demands excellent organizational abilities and the capacity to manage multiple projects simultaneously without compromising on quality.
Experience in Financial Technology and/or E-commerce:
While not mandatory for all roles, experience in these sectors can provide a significant advantage, given the technical complexities and competitive nature of these industries.
Adaptability and a Growth Mindset:
You should thrive in fast-paced environments and be open to continuous learning and adaptation. A growth mindset will enable you to experiment with new ideas and embrace challenges as opportunities for growth.
Leadership and Team Management:
Depending on the level of the role, experience in managing teams and leading projects is highly valued. This includes mentoring team members, overseeing campaign execution, and managing budgets.
Salary Range by Seniority
Entry-Level Positions
For those just starting in B2B2C marketing, typically with less than 3 years of experience:
Salary Range: ¥4,000,000 to ¥6,000,000 annually.
Entry-level marketers often focus on supporting roles, assisting with campaign execution, content creation, and data analysis. They learn the ropes under the guidance of more experienced colleagues and gradually take on more responsibilities.
Mid-Level Positions
Professionals with 3 to 7 years of experience, often holding titles such as Marketing Manager or Senior Marketing Specialist:
Salary Range: ¥7,000,000 to ¥12,000,000 annually.
Mid-level professionals are expected to manage significant segments of marketing campaigns, lead smaller teams, and contribute strategically. They have a good grasp of both the technical and creative aspects of marketing and begin to influence broader business outcomes.
Senior-Level Positions
Experienced professionals with over 7 years of experience, often in roles such as Senior Marketing Manager, Director of Marketing, or VP of Marketing:
Salary Range: ¥12,000,000 to ¥20,000,000 or more annually.
Senior professionals are responsible for overseeing the marketing department, setting strategic directions, and ensuring that marketing goals are aligned with the company’s business objectives. They handle high-level negotiations, partnerships, and have a significant impact on the company’s growth and revenue.
Executive-Level Positions
These roles include C-level positions like Chief Marketing Officer (CMO) or similar high-ranking executive roles:
Salary Range: ¥20,000,000 and above annually.
Executives in marketing have a comprehensive role that encompasses all aspects of marketing, often on a global scale. They are pivotal in shaping the company's public presence and strategic outreach, making decisions that affect the company's overall direction and sustainability in the market.
FAQ
What is the difference between B2B2C and traditional B2C marketing?
B2B2C marketing involves a dual-focus approach where you not only target businesses but also the end consumers of those businesses. Unlike traditional B2C marketing, which directly targets consumers, B2B2C marketing requires you to understand and cater to the needs of both businesses (your direct customers) and their customers (the end-users), often necessitating more complex strategies and deeper market insights.
How does one transition from a traditional marketing role to a B2B2C focused position?
Transitioning to a B2B2C role often involves gaining experience in both B2B and B2C marketing strategies. You can start by taking on projects or roles that involve partnerships or channel marketing, which will expose you to the dynamics of dealing with both businesses and consumers. Additionally, developing strong analytical skills and understanding customer journey mapping from both business and consumer perspectives will help.
What are the growth opportunities in B2B2C marketing?
B2B2C marketing offers significant growth opportunities, especially in sectors like technology and e-commerce, where the integration of business and consumer markets is prevalent. Professionals can advance to higher management roles, specialize in areas like digital transformation or customer experience, or even transition into strategic business development roles.
Are technical skills required in B2B2C marketing roles?
Yes, technical skills are increasingly important in B2B2C marketing, particularly digital marketing tools and platforms such as CRM systems, analytics software, and digital advertising platforms. Familiarity with data analysis and performance metrics is crucial for making informed decisions that drive campaign success.
How important is it to have industry-specific knowledge in a B2B2C marketing role?
Industry-specific knowledge can be a significant advantage, as it allows you to understand the nuances of the market and customer needs more deeply. This is particularly true in specialized industries like fintech, health tech, or e-commerce, where understanding specific regulatory, technological, and competitive landscapes can impact the effectiveness of your marketing strategies.
Can someone without a marketing background succeed in a B2B2C role?
While a marketing background is beneficial, individuals with experience in related fields such as sales, business development, or customer service can also succeed in B2B2C marketing roles. Key transferrable skills include strong communication, strategic thinking, and the ability to understand and meet customer needs. Gaining some formal marketing training or certifications can also help bridge any gaps in knowledge.
How do I apply to work as a B2B2C Marketing Manager?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
Seller Marketing
B2B Side of B2B2C Marketing Seller Marketing
What it is
Seller Marketing is a dynamic field that involves strategizing and implementing marketing activities to support and grow a network of sellers, whether they are artists, labels, or online merchants. This role is pivotal in connecting these sellers with a broader audience to drive sales and enhance their market presence.
Involves direct collaboration with sellers to boost their market engagement and sales.
Utilizes both digital and traditional marketing strategies to maximize visibility and reach.
Empowers sellers through data-driven insights and innovative marketing solutions.
Responsibilities
In the role of a Seller Marketing professional, whether as an Artist and Label Marketing Manager or a Seller Marketing Manager, you are tasked with a variety of responsibilities designed to enhance the visibility and sales potential of your clients. Here’s what you can expect to handle:
Build and Manage Relationships:
Act as the primary point of contact for a roster of partners, which include artists, labels, distributors, and online merchants. You will build and maintain strong relationships with these key partners to facilitate effective marketing campaigns.
Campaign Development and Execution:
Craft and implement marketing strategies that connect artists with audiences or promote online merchants effectively. This involves utilizing on-platform promotion and off-platform marketing tactics, working closely with internal teams such as editorial, artist marketing, consumer marketing, original content, and licensing.
Data Analysis and Market Insights:
Regularly analyze streaming data, market trends, and consumer behavior to identify emerging artists or profitable merchant segments. Use these insights to develop targeted campaigns that meet specific audience needs.
Representation and Advocacy:
Represent your partners within your organization, advocating for their interests and seeking opportunities to help them grow their businesses. For artists and labels, this could involve negotiating placements on playlists or securing promotional spots. For online merchants, this means optimizing product listings and enhancing marketplace visibility.
Event Participation and Networking:
Attend industry events, conferences, and shows to strengthen relationships and keep abreast of industry developments. Travel will be required to meet with partners and stakeholders, ensuring you are fully engaged with the music or e-commerce communities.
Cross-functional Team Collaboration:
Work with cross-functional teams to ensure that marketing strategies are comprehensive and integrated across various platforms and touchpoints. This includes coordinating with tech teams to leverage new tools and platforms that enhance the seller experience.
Innovation and Strategy Improvement:
Continuously seek ways to improve strategic initiatives through automation, process improvements, and creative campaign tactics. Engage with executive leadership to communicate strategy, performance, and learnings.
Quality Control and Content Excellence:
Maintain a high standard for all outgoing communications and marketing content, ensuring that they are impactful, accurately represent the brand, and meet the professional quality expected by partners and consumers alike.
KPIs + Targets
For professionals in Seller Marketing, both in the music industry and e-commerce platforms, setting clear KPIs and targets is vital for measuring the effectiveness of marketing campaigns and overall business strategies. Here’s a breakdown of the key performance indicators and targets that are typically crucial for these roles:
Partner Engagement and Satisfaction:
Measure the level of engagement and satisfaction of artists, labels, and online merchants through regular surveys, feedback forms, and one-on-one interactions. High satisfaction rates are indicative of effective partnership management and support.
Campaign Conversion Rates:
Track the conversion rates of specific marketing campaigns to gauge their effectiveness in attracting and retaining audiences or buyers. This includes metrics like click-through rates, purchase rates, and sign-ups or subscriptions attributable to specific campaigns.
Audience Growth and Retention:
Monitor the growth in audience size for artists and labels, or customer base for online merchants. This includes new followers, subscribers, or buyers gained directly through marketing efforts. Retention rates are equally important, indicating the percentage of the audience or customers who remain engaged over time.
Revenue Generation:
Measure the direct revenue impact of marketing activities. For artists and labels, this could be through track plays, album sales, and merchandise sales. For online merchants, this involves tracking sales growth and revenue from marketed products.
Market Share and Reach:
Assess the increase in market share and reach within targeted demographics and geographic regions. This involves analyzing the spread of market penetration and the effectiveness of targeted marketing campaigns in these areas.
Data Utilization Effectiveness:
Evaluate how effectively data and analytics are being used to drive marketing decisions and improve campaign performance. This includes the ability to identify trends, forecast results, and adjust strategies in real time based on data insights.
Innovation and Process Improvement:
Set targets for the number of new marketing strategies or tools implemented. This KPI focuses on the role’s contribution to innovation within the marketing team and the broader organization, aiming to improve processes and efficiency.
Event and Presentation Impact:
For roles that require participation in industry events, measure the impact of these engagements through follow-up interactions, partnership deals closed, and visibility gained in the industry.
Salary Range by Seniority
Entry-Level Positions:
Salary Range: ¥4,000,000 to ¥6,000,000 annually.
Typical Roles: Junior Marketing Coordinator, Assistant Marketing Manager.
Overview: At this level, you are starting your career in seller marketing with responsibilities focused on supporting senior staff, managing smaller projects, and learning the ropes of the industry's marketing dynamics.
Mid-Level Positions:
Salary Range: ¥7,000,000 to ¥10,000,000 annually.
Typical Roles: Seller Marketing Manager, Artist and Label Marketing Manager.
Overview: Mid-level professionals have several years of industry experience and are expected to handle significant marketing campaigns, manage relationships with key partners, and contribute to strategic planning. At this stage, you have more autonomy and are involved in decision-making processes.
Senior-Level Positions:
Salary Range: ¥12,000,000 to ¥18,000,000 or more annually.
Typical Roles: Senior Marketing Director, Head of Seller Marketing.
Overview: Senior-level professionals oversee entire marketing departments or large segments of the business. Responsibilities include strategic leadership, cross-functional team integration, and major partnership development. At this level, you are also expected to influence the broader business strategy and achieve substantial market impact.
Executive Positions:
Salary Range: ¥20,000,000 and above annually.
Typical Roles: Chief Marketing Officer, Vice President of Marketing.
Overview: Executives in seller marketing are responsible for setting the overall marketing strategy for the company, spearheading innovative market approaches, and leading global initiatives. These roles demand extensive experience and a proven track record of success in scaling businesses through marketing.
Requirements
For both the Artist and Label Marketing Manager and the Seller Marketing Manager positions, certain core competencies and qualifications are crucial. Here’s what you need to bring to the table:
Industry Experience:
For the Artist and Label Marketing Manager, extensive experience in the music industry, particularly in a partner-facing role, is crucial. You should have a deep understanding of the music industry dynamics and established relationships within it. For the Seller Marketing Manager, experience in e-commerce, especially with Amazon’s marketplace or similar platforms, is highly valued.
Analytical Skills:
Proficiency in using data and metrics to make informed marketing decisions is essential. Experience with data manipulation tools like Excel or Tableau and the ability to conduct complex data analysis to drive marketing strategy and improvements is required.
Communication and Interpersonal Skills:
Exceptional communication skills are necessary for effectively managing relationships with partners such as artists, labels, and merchants. This includes being able to negotiate, persuade, and maintain positive interactions across a variety of stakeholders.
Digital Marketing Proficiency:
Familiarity with online marketing tools and digital platforms is a must. Experience in using systems and tools involving email, web analytics, CRM (such as Marketo, Tableau, Salesforce), and social media marketing is important for executing successful campaigns.
Project Management:
Ability to manage multiple projects simultaneously with meticulous attention to detail. You should be comfortable working under pressure and have proven problem-solving abilities.
Cultural Competency:
A broad understanding of different music genres and cultural trends is essential for the Artist and Label Marketing Manager. For the Seller Marketing Manager, awareness of global market trends and consumer behavior is key.
Innovative Thinking:
You should demonstrate a capability for strategic thinking and innovation, particularly in developing new marketing strategies that align with business objectives and enhance seller engagement.
Team Collaboration:
Ability to work effectively with cross-functional teams to ensure marketing strategies are integrated and aligned with overall business goals. You should be adept at working within a large, distributed organization and able to coordinate efforts across different teams.
Flexibility and Adaptability:
Given the fast-paced nature of the tech and music industries, being adaptable and able to manage changes swiftly is crucial. This includes the ability to travel for work, attend events, and adapt strategies based on market feedback and technological advancements.
FAQ
What differentiates Seller Marketing from traditional marketing?
Seller Marketing specifically focuses on strategies and campaigns that are designed to support and enhance the performance of sellers—whether they are artists, labels, or online merchants. Unlike traditional marketing, which often targets end consumers directly, Seller Marketing involves working with these sellers to amplify their presence and sales through various platforms and partnerships.
How important is digital proficiency in Seller Marketing roles?
Digital proficiency is crucial in Seller Marketing roles due to the heavy reliance on online platforms, digital tools, and data analytics in crafting and executing marketing strategies. Familiarity with CRM systems, data analysis software, and digital marketing tools is essential to effectively manage campaigns, analyze performance metrics, and engage with the target audience digitally.
Can I transition from a purely B2B or B2C role to B2B2C marketing?
Yes, transitioning from either B2B (Business-to-Business) or B2C (Business-to-Consumer) roles to B2B2C marketing is possible and can be quite advantageous. Professionals with B2B experience bring valuable insights into understanding business clients' needs, while those from a B2C background have a deep understanding of consumer behavior. B2B2C marketing benefits from a combination of these skills, focusing on creating value at both the business and consumer levels.
What are the key skills needed for a successful career in Seller Marketing?
Key skills include strategic thinking, partner relationship management, data analytics, digital marketing, and project management. Strong communication and interpersonal skills are also essential for effectively collaborating with various internal teams and external partners.
How does Seller Marketing impact the overall business strategy?
Seller Marketing plays a pivotal role in the overall business strategy by driving the performance of sellers, which directly affects the company's market share and revenue. Effective Seller Marketing strategies ensure that sellers are well-supported and successful, which in turn boosts the platform's attractiveness to new and existing sellers, creating a cycle of growth and improvement.
Is there a demand for Seller Marketing professionals in today's market?
Yes, there is a significant demand for Seller Marketing professionals, particularly in industries where platforms act as intermediaries between sellers and end consumers, such as e-commerce, music streaming, and app marketplaces. As companies continue to seek ways to differentiate themselves and add value for their sellers, the need for skilled marketing professionals in this area continues to grow.
How do I apply to work as a Seller Marketer?
If you are working in the Tokyo area, message us using this link to find out what positions are open!
B2B2C Marketing Resume Tips
The resume tips will be the same as those in the B2B and B2C sections.
Be mindful of the side of the business you are applying to.
For example, if it is a Social Media role at Spotify, their primary KPI would be Downloads and Daily Active Users. This means that you are applying to the B2C side of the business as you are trying to target consumers.
Click here to check the B2C Resume Tips.
If it is an Artist and Label Marketing role at Spotify, then the primary KPI would be Artists joining the platform and Partnerships. This is targeting businesses.
B2B2C Marketing Interview Tips
This is the same case as the resume tips.
Check which part of the business you will be working with. That will determine if you should apply the B2C or B2B tips.
B2C Interview Tips
Click here to check the B2C Interview Tips.
B2B Interview Tips
You’re Done
That is it!
Those are the marketing positions in tech.
If you are ready to apply to be a marketer in Tokyo, message us using this link.
Thank you for reading every single word of this guide because I know you wouldn’t just skip to the end.
See you in the next one.
P.S.
I made 35 mistakes in this article, can you find them all?
