Curious about what type of careers are available in advertising? In this guide, we break down the types of advertising agencies, the internal teams, and the positions available in each team. We also provide some tips for working in advertising.

Digital transformation (DX) is mission-critical in Japan. We sat down with DX Expert Evan Burkosky to talk about his research about the state of digital transformation in Japan. In part 1 we cover 20 years of DX history in Japan, its current state and how it compares to international peers.

In part 2 of our interview with Ryosuke Akiyoshi, Head of the Public Innovation Lab at EY, we cover the role the Public Innovation Lab plays in promoting DX, some of its projects, its midterm goals and what kind of people they want to hire.

Do you love marketing but feel that you are in the wrong industry? We are here to help with this guide on how to move from B2C to B2B Marketing and how to move from B2B to B2C. We explain the differences in skills, how to transition, and reasons why people get rejected. Ready to make the move?

We sat down with Ryosuke Akiyoshi, Head of the Public Innovation Lab at EY, to talk about digital transformation in Japan. In part 1 we cover Japan’s challenges, differences between private and public sectors and the Covid-19 effect.

Startup culture in Japan is catching up, with a twist. And that twist is Japanese culture itself. We show you how Japanese startup culture appears to be quite unique with very specific attributes, compared to the more global startup culture we often hear about.